Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WORKSHOPHOW IMPORTANT IS FACEBOOK    FOR YOUR COMPANY    AND HOW TO CREATE YOUR OWN FACEBOOK-PAGE?
KEVIN HEYLEN                Twitter: @kevinheylenOwner & Conversation Manager @ Think Tomorrow
MATHIAS VISSERS             Twitter: @mvissersWebdeveloper @ Intracto Internet Group
Today:•Social networks in 2012•Facebook: pages and profiles•Case studies•Facebook Ads•Social media: ROI
Facebook Profile                           Facebook Page- Friend requests: confirmation            - Everyone can likerequir...
Facebook Ads•Advertisement cpc•Ads - Demographic segmentation•Sponsored Stories - Engagement
Ads - Demographic segmentation
Sponsored Stories - Engagement
Return On Investment  •Views, interaction...  •What’s the difference?  •How to measure?  •And what about the money?
Return On Investment
{   A ttention    Intrest    Desire    A ction
Interactions per 1k fans   •Gives you a score of your page    Number of comments    + number of likes    + number of share...
ExampleFacebook Insights export• 15 000 fans• 1 month• 10 posts
Interactions per 1k fans   •Gives you a score of your page    360 comments    + 1 090 likes    + 210 shares    ÷ 10 posts ...
Interactions per 1k fans
Media consumptionMedia budget of your FB page:• Views• Interaction• Budget• vs traditional media
Media consumption
Media consumptionCommercial on VTM during prime time• potential viewer per month: 10 000 000• cost: 350 000€______________...
Media consumptionFacebook Insights export of our page• 220 000 views x 0,03€• 1 090 likes x 1,00€• 360 comments x 2,50€• 2...
tt                          interactive marketing &                          conversation managementintracto digital agenc...
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Intracto Workshop: social media (Antwerp Diamond Conference)
Upcoming SlideShare
Loading in …5
×

Intracto Workshop: social media (Antwerp Diamond Conference)

608 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Intracto Workshop: social media (Antwerp Diamond Conference)

  1. 1. WORKSHOPHOW IMPORTANT IS FACEBOOK FOR YOUR COMPANY AND HOW TO CREATE YOUR OWN FACEBOOK-PAGE?
  2. 2. KEVIN HEYLEN Twitter: @kevinheylenOwner & Conversation Manager @ Think Tomorrow
  3. 3. MATHIAS VISSERS Twitter: @mvissersWebdeveloper @ Intracto Internet Group
  4. 4. Today:•Social networks in 2012•Facebook: pages and profiles•Case studies•Facebook Ads•Social media: ROI
  5. 5. Facebook Profile Facebook Page- Friend requests: confirmation - Everyone can likerequired- Max. 5000 friends - Unlimited likes- Privacy settings can hide - Public for everyoneinformation- No extras - Custom Facebook apps for interactivity- No statistics - Statistics & insights
  6. 6. Facebook Ads•Advertisement cpc•Ads - Demographic segmentation•Sponsored Stories - Engagement
  7. 7. Ads - Demographic segmentation
  8. 8. Sponsored Stories - Engagement
  9. 9. Return On Investment •Views, interaction... •What’s the difference? •How to measure? •And what about the money?
  10. 10. Return On Investment
  11. 11. { A ttention Intrest Desire A ction
  12. 12. Interactions per 1k fans •Gives you a score of your page Number of comments + number of likes + number of shares ÷ number of posts ÷ number of fans ___________________________ Interactions per 1,000 fans
  13. 13. ExampleFacebook Insights export• 15 000 fans• 1 month• 10 posts
  14. 14. Interactions per 1k fans •Gives you a score of your page 360 comments + 1 090 likes + 210 shares ÷ 10 posts ÷ 15 000 of fans ___________________________ 11,066 Interactions per 1,000 fans
  15. 15. Interactions per 1k fans
  16. 16. Media consumptionMedia budget of your FB page:• Views• Interaction• Budget• vs traditional media
  17. 17. Media consumption
  18. 18. Media consumptionCommercial on VTM during prime time• potential viewer per month: 10 000 000• cost: 350 000€__________________________= 0,03 euro per potential view
  19. 19. Media consumptionFacebook Insights export of our page• 220 000 views x 0,03€• 1 090 likes x 1,00€• 360 comments x 2,50€• 210 shares x 4,50€________________________= 9 535,00 euro media consumption=> 0€ cost, only effort
  20. 20. tt interactive marketing & conversation managementintracto digital agency think tomorrow www.intracto.be www.thinktomorrow.be info@intracto.be info@thinktomorrow.be Mathias Vissers Kevin Heylen Twitter: @mvissers Twitter: @kevinheylen

×