(1) There are two legitimate social media marketing paths for real estate professionals: networking with existing contacts and clients, or creating content to attract new prospects. (2) When networking with existing contacts, the focus is on platforms like Facebook to engage current prospects and clients, while blogging helps bring in new leads. Content marketing focuses on creating content to attract new buyers and sellers through search engines and social sharing. (3) An integrated social media and content marketing strategy utilizes both networking and content creation to build community engagement and drive leads through various online and social media channels.

1. The Hidden Power of Social Media:
Increase Google Rank
Grow Web Traffic
Build Community and Engagement
Drive Leads and Referrals

2. There Are Two Legitimate Social Media
Marketing Paths for Real Estate
Professionals
People You Already Know:
(1) Social Networking
 Known prospect and past client
engagement
 Social network (FB) focused
 Blog as a farm tool
 Primary focus: Networking with known
prospect base
People You Want to Know
But Don’t Yet Know:
(2)Content Marketing
 Active property buyers and
sellers search lots of stuff, lots
of opportunities to be found
 Content marketing allows active
buyers/sellers to find the
information they want… and
you….simultaneously
 Social networks (FB) primarily
used to distribute content that
live on web
 Blog content builds audience of
new prospects through keyword
build up over time
 Blog content drives increased
keyword and organic search
results for main site
 Primary focus: New prospects

3. Social Media’s Role in an Integrated Marketing
Plan: Content Marketing and Social
Networking

4. Social Content Sharing Radically
Changes Consumer Web Habits

5. Web
site
Web
site FacebookFacebook
TwitterTwitter
Other
Soc.
Id’s
Other
Soc.
Id’s
BlogBlog

12. Found in large
search stream…..

13. •Benefits from
long tail searches
•Trusted site/blog
•Consistent topics
•Keywords and
language matter

24. Social media
marketing

25. A custom, turnkey, integrated Internet marketing system for Real
Estate Professionals

26. Optimize Time and Money Driving
Web Results With Social Media Tools

27. How does it work?
Online Community
Manager
Here is How BrokerSherpa Works
Homes
Featured Agents

28. How does it work?
Online Community
Manager
Agent Child
Blogs
Here is How BrokerSherpa Works
Homes
Featured Agents

29. Thank You
Ask Us About the Best
Program To Drive Leads
and Your Personal Brand
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