The document provides guidance on creating a brochure for a company. It explains that a brochure is a printed one-sheet document used to promote a company or its products/services. It advises determining the tone, purpose, and use of good photography before writing. The document then outlines key sections to include in the brochure, such as the company description, services offered, a map of its location, nearby tourist attractions, and closing information. The goal is to represent the company and engage potential customers through the brochure.

1. 2ND MINI PROJECT
CREATION OF A BROCHURE OF A
COMPANY
English Course
SENA-POLITÉCNICO GRAN COLOMBIANO
PROGRAM: NEGOCIOS INTERNACIONALES
PRESENTATION BY: NATALIA MARÍN GARCÍA
COMPETENCE: PRODUCIR TEXTOS EN INGLÉS DE FORMA ORAL Y ESCRITA

2. WHAT IS A BROCHURE?
A BROCHURE IS A SMALL
PRINTED PAPER PIECE,
USUALLY MADE FROM A
SINGLE SHEET. BROCHURES
ARE TYPICALLY 8.5" X 11"
OR 8.5" X 14" TRI-FOLD, BUT
THEY CAN HAVE DIFFERENT
DIMENSIONS AND NUMBERS
OF FOLDS. BROCHURES
ARE OFTEN ALSO
REFERRED TO AS
PAMPHLETS OR LEAFLETS.
HTTP://CTB.KU.EDU/EN/TABLE-OF-CONTENTS/PARTICIPATION/PROMOTING-
INTEREST/BROCHURES/MAIN

3. BEFORE WRITING
THE BROCHURE:
1. DECIDE THE TONE YOU
WANT TO CONVEY.
A BROCHURE WILL
REPRESENT YOUR
COMPANY TO POTENTIAL
CUSTOMERS, AND FIRST
IMPRESSIONS CAN BE
POWERFUL.
DO YOU WANT YOUR
COMPANY TO LOOK FRESH
AND INVENTIVE- OR
SOMETHING ELSE?

4. BEFORE WRITING THE
BROCHURE:
2. DETERMINE THE
BROCHURE'S PURPOSE.
DO YOU WANT TO MAKE A
BROCHURE TO HIGHLIGHT
YOUR COMPANY OR ENGAGE
THE READER IN A SPECIAL
PRODUCT, SERVICE OR
PROMOTION?

5. BEFORE WRITING THE BROCHURE.
3. USE GOOD PHOTOGRAPHY IN YOUR BROCHURE
ADVERTISING.

6. INFORMATION OF THE BROCHURE

7. 1. GENERAL DESCRIPTION:
*NAME OF THE COMPANY
*LOGO
*MOTTO
*VISION/ MISSION
*CONTACT INFORMATION: ADDRESS, E-MAIL,
CONTACT PERSON, PICTURE OF THE COMPANY.

8. 2. SERVICES OF THE COMPANY.
INCLUDE AT LEAST 3 SERVICES.
WE OFFER…

9. 3. MAP OF THE LOCATION
OF THE COMPANY.
INCLUDE A MAP OF THE PLACE
WITH AT LEAST 8 OTHER PLACES
LISTED ASIDE, THE AVENUES AND
THE STREETS.
LOCATION AND HOW TO ARRIVE:
MEANS OF TRANSPORTATION TO
GET THERE.

10. 4. TOURISTIC INFORMATION:
PLACES TO VISIT IN MEDELLÍN. (AT
LEAST 5).
EXAMPLE:
RUTA N (ADDRESS, TELS, LOCATION
(3 REFERENCES), 3 LINES
DESCRIPTION.

11. 6. CLOSING OF THE BROCHURE.
EXAMPLE:
- INCLUDE ANOTHER PICTURE RELATED TO THE COMPANY.
- BASIC INFO: ADDRESS, TELEPHONE, E-MAIL, CITY,
SOCIAL NETWORKING: FACEBOOK, TWITTER, INSTAGRAM.