The article discusses guidelines for designing an effective company brochure. It notes that the brochure is one of the most commonly used but misused marketing tools. The article provides 5 key points about brochures, including that they are designed to provide more information to customers who have learned about the company and requested details. It also explains that brochures are important for calling customers to action and educating them in detail about the company and its products. The article stresses the importance of understanding how to properly use and design a brochure to attract attention and positively represent the company.