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Official Media Partners
The mobile ecosystem is expanding at lightning        •	 More	 than	 1,500	 of	 the	 industry’s	 leading	
speed, with endless innovation and new applications      suppliers of mobile devices, services and
of mobile technology. From contactless payments          technologies will be part of the most exciting
and augmented reality to embedded devices and            and anticipated exhibition of the year	(page	53)
connected cities – mobile technology is changing
                                                      •	 App Planet will bring together more than
the landscape. The impact mobile will have on the
                                                         12,000 application developers to be energised,
world is limitless.
                                                         educated and challenged (page 34)

Even the landscape of Mobile World Congress will      •	 The	 world’s	 largest	 consumer	 brands	 will	 join	
look different than it has in the past. While the        us for mPowered Brands, where we accelerate
Mobile World Capital Barcelona remains our host,         marketers’ knowledge of mobile as a marketing
the event is relocating to a state-of-the-art new        medium (page 38)
facility, Fira Gran Via. More information on our
even-larger new venue is available on page 4.         •	 We’ll recognise the industry’s greatest
                                                         achievements, new technologies, innovative
Whether you’ve attended ‘MWC’ for years or are           devices and ideas through the 18th Annual
joining us for the very first time, Mobile World         Global Mobile Awards (page 49)
Congress 2013 will showcase the industry’s news,
leadership and excitement better than any event       During the four-day event, more than 70,000 senior
before.                                               mobile professionals will network and exchange
                                                      ideas – some of which may further change the
At Mobile World Congress 2013:                        landscape of mobile. We invite you to join us in
•	 CEOs	of	the	world’s	most	influential	companies	    Barcelona for Mobile World Congress 2013 as
   will share their visions of the mobile landscape   together we explore the New Mobile Horizon.
   while inspiring attendees in our thought-
   leadership Conference (page 9)
Fira Gran Via, Our New Venue                  4
The NFC Experience at MWC                     6
Conference Agenda at a Glance                 8
Conference Programme                          9
MWC App                                       31
Featured Programmes                           32
     n App Planet                             34
     n mPowered Brands                        38
     n Partner Events                         42
     n Forum Series                           45
Ministerial Programme                         48
Global Mobile Awards                          49
GSMA Seminars                                 50
Congress Enhancements                         51
Networking Gardens                            52
Exhibition                                    53
Exhibitor & Sponsor Opportunities             56
Mobile World Congress Sponsors & Partners     57
Featured Programmes Sponsors & Partners       59
Social Media at Mobile World Congress         63
My MWC                                        64
Mobile World Live                             65
Choose Your Pass                              66
Registration Information                      68
Airfare & Accommodation                       70
City Information                              71



                        MWC 2012 Highlights




       To see more video highlights,
        visit MobileWorldLive.com
Fira	Gran	Via,	Our	New	Venue

    Introducing our New, Larger Venue                                         Layout
    for MWC 2013 and Beyond                                                   Fira Gran Via is comprised of eight exhibition halls under a single
    We are pleased to introduce you to Fira Gran Via, the exciting, new       roof. The layout begins with Hall 1, located at the South Entrance,
    home of Mobile World Congress. Located just down the road from            and continues to Hall 8 and the North Entrance. In the heart of Fira
    our old location, Fira Gran Via is a large state-of-the-art event space   Gran Via lies Congress Square (shown in black on the map below),
    which will allow the show to grow and expand.                             which is sure to be a great meeting and gathering point.

                                                                              Halls 1 through 7 are single-level spaces. But thanks to a dual-level
                                                                              walkway connecting the halls, complete with moving sidewalks,
                                                                              escalators and elevators, there’s plenty of space for our 70,000
                                                                              attendees to move along quickly. The only dual-level hall is Hall
                                                                              8, which will host App Planet, mPowered Brands, and Exhibition
                                                                              space (Hall 8.1), and theatre events such as our Forum Series, App
                                                                              Developer Conferences (ADCs), mPowered Brands Theatres, and
                                                                              Partner Events, as well as our Ministerial Programme (Hall 8.0).

                                                                              Halls 1, 2 and 3 contain Hospitality Suite and Meeting Room space.
    The physical address of Fira Gran Via is:                                 Halls 3, 5, 6, 7, 8.1, and Congress Square will contain Exhibition
    Av. Joan Carles I, 64                                                     stands. Hall 4 will hold our Conference programme.
    08908 L’Hospitalet de Llobregat, Barcelona
                                                                              Size
    Fira Gran Via – Hall Map
                                                                              Last but not least, our new home is larger and will give Mobile
                                                                              World Congress the opportunity to continue to grow and expand
                                                                              in the years to come. Fira Gran Via boasts 240,000 square metres of
                                                                              space under one roof, meaning Fira Gran Via is both 100% larger
                                                                              than our previous location, and will be unaffected by February’s
                                                                              changing weather.




                                                                                 Take The Tour!
                                                                                 Visit www.mobileworldcongress.com/orientation

                                                                                 •	 Virtual	 Fly-Thru	 –	 Take	 a	 walk	 through	 Fira	 Gran	 Via	 to	
                                                                                    become comfortable with our new surroundings
                                                                                 •	 ‘Where	Is	It?’	Feature	–	Get	to	know	where	standard	event	
                                                                                    features can be found
                                                                                 •	 Transportation	 and	 Logistics	 –	 Learn	 the	 transportation	
                                                                                    options for the new venue
                                                                                 •	 Travel Times – Estimated travel times from hall to hall so you
                                                                                    can plan your schedule




4      Register today at www.mobileworldcongress.com/register
Welcome to Fira Gran Via! Our new home will make MWC better than ever before.
Venue                                                                                                             Venue more centrally located
                                                                                                                  between the airport,
Fira Gran Via is twice                                                                                            port areas and city
the size of Montjuïc,
giving us the capacity                     Fira                         Fira
                                          Montjuïc                    Gran Via                                    Natural lighting reduces
for more exhibition,
more C-Level attendees                                                                                            electricity use by 30%
and more networking

                                                                     240,000
than ever before
                                    120,000                                                                       18,000 solar panels make
                                                                                                                  it a greener venue
                                        square metres                  square metres



Exhibition                                  Fira Montjuïc
                                                                      Fira Gran Via                    For Exhibitors:

The exhibition area in                                                                                            Stand services routed
Fira Gran Via is 34%                                                                                              through floor for
larger than Montjuïc                                                                                              less cabling
and all halls are connected
for easier access                                                                                                 Fewer pillars and height

                                          70,000                     94,000                                       restrictions for stands

                                       square metres of              square metres of                             More loading bays and
                                        exhibition space             exhibition space                             routes for easier build up



Conference                                           Networking                                       Wi-Fi
A centrally located Conference                       8 new themed outdoor networking                  270 additional hotspots that are
Village for all sessions, conference                 areas give more space for business               more evenly spaced throughout
lunch and lots of networking space                   development and deal making                      the venue


             +21%

   conference auditorium seating

• Main auditorium has an additional 350              • A more centrally located VIP Networking
                                                                                                                +233%
  seats for the always popular keynotes                Lounge with more amenities                          higher peak concurrency



Dining                                               Media Village                                    Other Benefits
More food outlets for shorter lines                  Centrally located Media Village with                        20 bus routes dedicated
and faster services; restaurants                     30% more working stations for press                         for MWC attendees
inside each hall                                     and analyst reporting on the event
                                                                                                                 Larger taxi ranks to
                                                             +30%                                                shorten waits
                     49                                                                                          Moving sidewalks to
                     food outlets
                                                                                                                 speed commute

• Wider range of food options including              • 140% more seats in press briefing                         More convenient
  multiple international choices,                      and meeting rooms                                         VIP Drop-Off Point
  vegetarian, Kosher, Halal, and others              • More and better amenities
• Onsite kitchens for fresher and                                                                                Better accommodations for
  hotter food                                                                                                    attendees with disabilities




                                                                                       Get the latest information at www.mobileworldcongress.com   5
The	NFC	Experience	at	MWC

    The NFC Experience
                                                                                         Be sure to opt in to your NFC Badge
    This year, Mobile World Congress will offer a truly interactive                         when you Register for MWC!
    experience for exhibitors, vendors, and attendees to participate in
    an environment where information and transactions are exchanged
    through mobile using Near Field Communication (NFC) technology.             The Starting Point: the NFC Badge
                                                                                While the new NFC Experience will provide many benefits to
                                                                                attendees, one of the most convenient will be to allow you to use
                                                                                your NFC-enabled device to gain simpler access to the event using
                                                                                our NFC Badge. If you have an NFC-capable handset, and opt-in
                                                                                during registration to use the NFC Badge, you can take advantage
    Near Field Communication (NFC) enabled mobile phones have a                 of dedicated NFC Badge lanes at Fira Gran Via entrances. As an
    huge potential to make our lives easier by letting us, with a simple        added bonus, you won’t need to show Photo ID every time you
    touch, enable secure access to new transaction and payment                  enter the venue – just the one time you activate your NFC Badge.
    services across a range of sectors and industries. NFC technology
                                                                                Get your NFC Badge by opting in to the NFC Experience during
    has been in existence for a few years now and it is thought that
                                                                                registration, then downloading the NFC Badge App. If
    adoption will increase noticeably in the next couple of years.
                                                                                you’ve already registered and didn’t opt in, you can amend
    The NFC Experience at the GSMA Mobile World Congress will                   your registration at any time. Full details on how to opt-in,
    create an opportunity for you try out some of these services                get the app, and activate your NFC Badge can be found at
    first-hand. As part of this initiative, the GSMA will showcase an           www.mobileworldcongress.com/nfc-badge
    integrated range of mobile NFC services throughout the venue and
    city of Barcelona. NFC touch points will be abundant throughout             Do You Have a Compatible Handset?
    the	 exhibition	 floor,	 rewarding	 you	 when	 you	 ‘tap’	 with	 instant	
    access to information about the event, the city as well as a variety        To take advantage of the NFC Experience at this year’s Mobile
    of offers and downloads.                                                    World Congress you will need an NFC compatible handset. At
                                                                                www.mobileworldcongress.com/handset-compatibility
                                                                                you can find a current list of NFC-enabled handsets available in
                                                                                the market today. For more information, and to enquire about
                                                                                upgrading to one of these, please contact your local mobile
                                                                                network operator.

                                                                                Note: the NFC Badge app is compatible with supported NFC-
                                                                                capable Android 4.0 and Windows Phone 8 devices.


                                                                                NFC Challenge
                                                                                The GSMA will be holding an NFC Challenge during MWC. The
                                                                                competition is open to MWC 2013 exhibitors in the NFC industry
                                                                                with commercialised NFC-related apps, products, services and/or
                                                                                solutions. Submissions will be secretly evaluated by a team of judges
    Learn more about the NFC Experience at                                      at the submitting exhibitor’s stand during the first two days of
    http://www.mobileworldcongress.com/nfc-at-mwc/                              Congress. There will be prizes for the winner of the NFC Challenge
                                                                                and their company and the winning submission will be featured in
                                                                                the Mobile World Daily. Don’t delay! The entry deadline is 18 February.
                                                                                Learn more at www.mobileworldcongress.com/nfcchallenge




6      Register today at www.mobileworldcongress.com/register
Get involved in the NFC Experience                                             •	 Tour	 the	 city	 of	 Barcelona	 with	 NFC.	 The	 city	 of	 Barcelona,	 in	
                                                                                  collaboration with Mobile World Capital Barcelona, is providing
As a GSMA Mobile World Congress attendee with an NFC-enabled                      NFC information points to enhance your enjoyment of the
handset you will be able to take advantage of NFC technology at                   city. NFC touch points will be available at the airport, selected
locations throughout the Gran Fira venue and city of Barcelona.                   restaurants, in taxi cabs, and central tourist locations, such as:
These include information points, discount vouchers, and payment                  Museo Picasso, Gaudi’s Pedrera and more. By tapping NFC tags,
capabilities. The variety of locations and incentives offered by                  you will receive discount offers or VIP experiences, information
the NFC Experience will provide you with a real life experience of                downloads, and access to mobile applications.
Mobile NFC.
                                                                               Sony Xperia™ T – the official handset for
•	 The	experience	starts	when	you	arrive	at	Barcelona	airport.	Tap	
   on the NFC Experience smart posters at the Barcelona Airport                the NFC Experience
   and you’ll receive a virtual welcome pack.                                  The GSMA has partnered with Sony to provide the official handset
•	 Visit	 the	 heart	 of	 the	 NFC	 Experience	 at	 the	 NFC	 Centre	          for the NFC Experience at the GSMA Mobile World Congress 2013.
   in Congress Square to speak to our NFC experts and NFC                      Selected delegates will be offered the opportunity to receive a free
   Experience partners. View live demonstrations showcasing how                Sony Xperia™ T handset to enable them to enjoy the full NFC
   the technology works and the opportunity to collect information             Experience.
   and vouchers and take part in many special offers.                          The handset will come preloaded with a mobile wallet containing
•	 Walk	the	NFC	Interactive	Zones	-	NFC	Interactive	Zones	will	be	             applications including payment with €15 to spend, vouchers that can
   located throughout Fira Gran Via. By tapping on the NFC-enabled             be redeemed with NFC throughout Barcelona and the venue, and
   tags on the smart posters, you can use your NFC-enabled handset             the official Mobile World Congress application including the NFC
   to access exhibitor directories, venue and agenda information,              Badge
   special offers and much more.

•	 Tap	 and	 pay	 at	 NFC-enabled	 payment	 terminals	 at	 Fira	 Gran	         Official Sponsors
   Via. If you have payment services enabled on your NFC-enabled
   handset, you can purchase food and drinks from NFC-enabled
   point-of-sale (POS terminals throughout the venue. Just look for
   the Contactless Payment Symbol at the POS Terminals.

                                                                               Supporting Sponsor              Payment Partner




                                                                               Payment Partners


       Tap your NFC-enabled
       handset to this poster to
       access valuable information                Network: MWC2013_FREE_WIFI
                                                     Password: mwc2013wifi




Look for these NFC Smart Posters while on site.




                                                                                          Get the latest information at www.mobileworldcongress.com        7
Conference Agenda
at a Glance


                            09:15 - 11:00                        11:30 - 13:00                                14:00 - 15:30                                        16:00 - 17:30                                          18:00 - 18:45
                                                                                                       Building the Ecosystem for                         Growing Pains: The Pros & Cons
                                                                                                              NFC Services                                  of M&A, JVs & Partnerships
Monday 25 February




                                                                                                                  Apps:
                                                                                                                                                                      Apps:
                                              Networking Break




                                                                                   Networking Break




                                                                                                                                       Networking Break




                                                                                                                                                                                                      Networking Break
                            Keynote 1:                                                                   Start-ups, Innovation &
                             Industry                                                                                                                          Evolving Ecosystems
                                                                   Keynote 2:                         Building a Successful Business
                           Perspective –                                                                                                                                                                                  Mobile World
                                                                    Vertical
                                                                                                       Evaluating the Business Case                                 Big Data:                                             Live Keynote
                          Mobile Operator                          Disruption
                            Strategies                                                                  for Mobile Cloud Services                            Big Questions, Big Value?
                                                                                                        Business Transformation:
                                                                                                                                                             Business Transformation:
                                                                                                          Reshaping Mobile in
                                                                                                                                                             Reshaping the Operator
                                                                                                         the Digital Revolution

                           09:00 - 10:30                          11:00 - 12:30                               14:00 - 15:30                                        16:00 - 17:30                                          18:00 - 18:45
                                                                                                      Smaller but Smarter: Making a                         Whose Network? Emerging
                                                                                                      Success of Small Cell Networks                        Network Business Models
Tuesday 26 February




                                                                                                               Marketing:                                     Marketing: How Not to
                                                                                                            Brands Go Mobile                                 Build a Mobile Campaign
                                              Networking Break




                                                                                   Networking Break




                                                                                                                                       Networking Break




                                                                                                                                                                                                       Networking Break
                             Keynote 3:
                                                                   Keynote 4:                              Mobile Identity:
                           Connecting the                                                                                                                         Regional Focus:                                         Mobile World
                                                                    Future of                          Opportunities & Challenges
                           Next Billions to                                                                                                                     Sub-Saharan Africa                                        Live Keynote
                                                                 Communications                          for Service Providers
                            the Internet
                                                                                                                                                              Mobile Entertainment:
                                                                                                       Future of the City: Smarter
                                                                                                                                                              The Rise of the Digital
                                                                                                          Cities, Smarter Living
                                                                                                                                                                  Global Event
                                                                                                               14:30 – 16:30 Global Mobile Awards Ceremony

                           09:00 - 10:30                          11:00 - 12:30                               14:00 - 15:30                                        16:00 - 17:30                                          18:00 - 18:45
                                                                                                         Health: Achieving Scale                              Health: Innovating for
                                                                                                          through Partnerships                                   Global Health
Wednesday 27 February




                                                                                                                                                               High-Growth Mobile
                                                                                                          Back to the Future:
                                                                                                                                                                 Tech Investment:
                                              Networking Break




                                                                                   Networking Break




                                                                                                                                       Networking Break




                                                                                                                                                                                                       Networking Break




                                                                                                         Mobile Innovation 2023
                             Keynote 5:                                                                                                                       From Start-Ups to IPOs
                                                                   Keynote 6:                                                                                                                                             Mobile World
                            Operating in                                                                                                                          QoE: Enriching
                                                                 Mobile in Media                            Learning from                                                                                                 Live Keynote
                             the Cloud                                                                                                                         the User Experience,
                                                                                                          Consumer Behaviour
                                                                                                                                                             Enriching the Operator?
                                                                                                        Future of the Enterprise:                                 Retail Therapy:
                                                                                                         Can Mobility Transform                              Enhancing the Shopping
                                                                                                             the Business?                                  Experience through Mobile

                                         09:30 - 11:00                                                              11:30 - 13:00                                                                14:30 - 16:00
                                                                                                          Technology Evolution: Network                                                      Technology Evolution:
Thursday 28 February




                                                                                                       Operations for Optimal Service Delivery                                         Revolution in Network Architecture
                                                                                                                                                                  Networking Break
                                                                                   Networking Break




                                                                                                                   Mobile Money:                                                        Mobile Money: Enabling Mobile
                                                                                                      Navigating the Mobile Wallets Landscape                                          Money Services in Emerging Markets
                                          Keynote 7:
                              Mobile as a Platform for Innovation                                               Future of the Home:                                                               Devices:
                                                                                                               Battle for the Consumer                                               MWC Round-up and a Look to the Future
                                                                                                                 Connected Living:                                                            Connected Living:
                                                                                                         Business Models in Service Delivery                                         The Automotive Sector Moves Up a Gear

                        Admission to the conference programme and keynotes is included in Silver, Gold and Platinum Passes. Conference agenda as of
                        5 February. Agenda subject to change; the most up-to-date information is available on www.mobileworldcongress.com
8                       Register today at www.mobileworldcongress.com/register
Conference Programme



Keynote 1: Industry Perspective – Mobile
                                                                                                Networking Break
Operator Strategies
                                                                                                  11:00 – 11:30
09:15 – 11:00
In the opening keynote of the 2013 Mobile World Congress,
                                                                             Keynote 2: Vertical Disruption
the CEOs from some of the world’s largest and most important
                                                                             11:30 – 13:00
operators discuss the challenges and opportunities the future holds
for the mobile industry.                                                     As more and more verticals and business sectors adopt mobile
                                                                             technology, the Connected Lifestyle seems ever closer to being
MODERATOR:
                                                                             realised. What can we learn from the success stories and setbacks
Anne Bouverot                                                                alike?	 Join	 CEOs	 from	 across	 the	 value	 chain	 as	 they	 share	 their	
Director General
GSMA                                                                         thoughts and experiences of the transformative power and
                                                                             disruptive nature of mobile.
KEYNOTE SPEAKERS INCLUDE:
                   Franco Bernabè                                            MODERATOR:
                   Chairman
                   GSMA                                                      Rajeev Chand
                   Chairman	&	CEO                                            MD & Head of Research
                   Telecom Italia Group                                      Rutberg Wireless

                                                                             KEYNOTE SPEAKERS INCLUDE:
                   Randall Stephenson
                   Chairman	&	CEO	                                                           Nancy	Brown
                   AT&T                                                                      CEO	
                                                                                             American Heart Association



                   Xi Guohua
                   Chairman                                                                  Stephen Girsky
                   China Mobile                                                              Vice-Chairman
                                                                                             GM



                   César Alierta
                   Executive	Chairman	&	CEO                                                  Kaoru Kato
                   Telefónica                                                                President	&	CEO
                                                                                             NTT DOCOMO



                   Vittorio Colao
                   Chief Executive                                                           Dr Paul Jacobs
                   Vodafone                                                                  Chairman	&	CEO
                                                                                             Qualcomm




   Please note the Opening Conference Keynote on Monday will
   begin at the earlier time of 09:15. Be sure to allow plenty of time to
   collect your pass, access the venue, and reach the Hall 4 Conference
   Village. Registration opens at 07:00.




                                                                                        Get the latest information at www.mobileworldcongress.com       9
Conference Programme



                                                                          The uniquely accessible nature of app design, development and
                    Networking Break                                      delivery makes it one of the most democratic businesses to get into.
                      13:00 – 14:00                                       But low barriers to entry guarantee only that players in the apps
                                                                          space have a chance at success – by no means does even popularity
 Building the Ecosystem for NFC Services                                  assure profitability.

                                                                          So	 what’s	 next	 in	 mobile	 apps?	 And	 how	 does	 a	 good	 idea	
 14:00 – 15:30
                                                                          become	a	good	business?		From	idea	to	execution,	from	funding	
 NFC services are continuing to be rolled-out by mobile operators,        to marketing, hear from the people who have been there and are
 payment providers and handset manufacturers across the world.            doing that in mobile apps.
 However, NFC has yet to reach its market potential. According to
                                                                          MODERATOR:
 Strategy Analytics’ Wireless Device Strategies, 48.7 million NFC-
                                                                          Ewan MacLeod, Mobile Industry Review
 enabled handsets were sold in 2011 and this is predicted to grow
 to 506.9 million units by 2016. As customer awareness of NFC             SPEAKERS INCLUDE:
 increases, this will encourage a greater use of NFC services such as     •	 David	Kim,	Animoca
 accessing information and more advanced services requiring larger        •	 Anshu	Dua,	comiXology
 infrastructure investments such as mobile payments.                      •	 Sanjay	Vakil,	TripAdvisor
 This session will explore how to build the NFC ecosystem and
 successfully address consumer needs to drive the continued service
 adoption, particularly in light of competing technologies. Specific
                                                                          Evaluating the Business Case for Mobile
 focus areas will include educating service providers and consumers       Cloud Services
 to support NFC and how to achieve alignment on industry
 standards, specifications and key processes.
                                                                          14:00 – 15:30
                                                                          The mobile cloud has long offered the potential to provide
 MODERATOR:
                                                                          mobile operators and other service providers with access to new
 Pierre Combelles, GSMA
                                                                          revenue streams. For consumers, mobile cloud services have largely
 SPEAKERS INCLUDE:                                                        focused on providing storage and back-up services. Whether
 •	 Ryan	Hughes,	Isis                                                     service providers provision the network for these services, develop
 •	 François-Xavier	Godron,	Orange                                        cloud apps or deliver and optimise cloud content for consumers,
 •	 Ali	Salci,	Turkcell                                                   mobile cloud has yet to reach its potential and moreover, provide
 •	 Bill	Gajda,	Visa                                                      significant revenue streams across the value chain.

                                                                          This session will ask if there is really a business case for providing
 Apps: Start-Ups, Innovation & Building a                                 consumer-focused mobile cloud services beyond back-up and
                                                                          storage and if so, what are these services. This session will also
 Successful Business
                                                                          discuss whether players can monetise consumer-focused cloud
 14:00 – 15:30                                                            services successfully.

 Apps have sped through an accelerated evolutionary cycle over the        MODERATOR:
 last 5 years, from experimental through useful to, in many cases,        Bengt Nordström, Northstream
 essential parts of our everyday life. This popularity has also changed
                                                                          SPEAKERS INCLUDE:
 the business landscape in many ways, opening up opportunities
                                                                          •	 Malcolm	Nicholas,	IBM
 for everyone from bedroom entrepreneurs with the spark of an
                                                                          •	 Paul-François	Fournier,	Orange
 idea to established players employing apps to support their existing
                                                                          •	 Chan	Kin	Hung,	StarHub
 businesses.
                                                                          •	 Laura	Yecies,	SugarSync, Inc.




10   Register today at www.mobileworldcongress.com/register
Business Transformation:                                                 right approach can be the key to a renewed growth period for a
                                                                         company, repositioning its assets in order to better compete in the
Reshaping Mobile in the Digital Revolution
                                                                         future. On the other hand, mistakes can be made and long-term
Developed in conjunction with
                                                                         repercussions can be very damaging. It’s a difficult decision but one
                                                                         that eventually needs to be made.

                                                                         Mergers, acquisitions, joint-ventures, commercial agreements,
14:00 – 15:30
                                                                         strategic collaboration and so forth…there are many ways by
The killer services behind the last 20 years of mobile industry growth   which a company can decide to develop its long term strategy and
are today facing serious competition from the digital revolution,        this session will discuss the latest and hottest trends and activities
forcing operators to rethink their role and product portfolio.           involving mobile operators, software companies, OEMs, content
Equivalent pressures and knock-on effects are already affecting the      providers, Internet players and more.
big players throughout the ecosystem while opening the doors for
                                                                         MODERATOR:
companies with new ideas and ways of doing things.
                                                                         Monte Hong, Accenture
What are the best bets for key players in the ecosystem, and
what does it take to rethink your business for the next 10 years of      SPEAKERS INCLUDE:
growth?	Find	out	here.                                                   •	 Lars	Fjeldsoe-Nielsen,	Dropbox
                                                                         •	 Daniel	Ritz,	Etisalat
MODERATOR:                                                               •	 Olaf	Swantee,	Everything Everywhere
Rob Rich, TM Forum                                                       •	 Vaughan	Smith,	Facebook
                                                                         •	 Injong	Rhee,	Samsung
SPEAKERS INCLUDE:
                                                                         •	 Stephen	Shurrock,	Telefónica Digital
•	 Dana	Porter,	Amdocs
•	 Arun	Bhikshesvaran,	Ericsson
•	 Dan	Rose,	Facebook                                                                                                     Video Highlight
•	 Li	Sanqi,	Huawei
•	 Frank	Boulben,	RIM
•	 Martin	Creaner,	TM Forum




                  Networking Break
                    15:30 – 16:00

Growing Pains: The Pros & Cons of M&A,
JVs & Partnerships
                                                                               Sunil Mittal, Chairman & MD, Bharti Airtel,
16:00 – 17:30                                                                            speaking at MWC 2012
As the mobile ecosystem evolves, the lines dividing competitors
from partners blur as players from different parts of the value chain
seek better positioning in this ever-changing competitive landscape.

In a global marketplace, assessing the best strategic approach
to partnerships is very challenging due to the complexity and
variety of aspects that need to be taken into account: economic
upside, intellectual property protection, business synergies,
corporate culture, geographies and, last but not least, their relative
competitive position to one another. On one hand, finding the


                                                                                   Get the latest information at www.mobileworldcongress.com   11
Conference Programme



 Apps: Evolving Ecosystems                                                 Big Data: Big Questions, Big Value?
 16:00 – 17:30                                                             16:00 – 17:30
 How is the apps ecosystem changing as apps move further into the          We’ve	 all	 heard	 plenty	 of	 hyperbole	 about	 the	 ‘tsunami’	 of	
 mainstream?		It’s	still	too	early	to	claim	that	the	disruption	started	   data generated daily in modern life. But this isn’t just hype, it’s
 by the proliferation of apps and smartphones has peaked, but the          a phenomenon: 90% of all the data that exists today has been
 ecosystem around the app industry has clearly moved into a new            created in the last two years, according to IBM figures. Audio,
 developmental phase.                                                      video, smart metres, connected cars, social media updates … the
                                                                           list of data-generators goes on and on, and is expanding daily.
 Old rivalries are being reconsidered as mobile operators reassess
 their strategies in the face of OTT competition; developers look to       What	 can	 we	 actually	 achieve	 with	 all	 this	 data?	 	 The	 power	 of	
 the big guys to support them in realising revenue from their start-       modern processors and smart analytical tools has put many billions
 ups; handset makers and infrastructure vendors focus on how to            of dollars of potential value into the mobile ecosystem, but this is
 maximise the effectiveness of their technology in an apps-based           not just a technical question for the guys in business analytics. It is
 world; and regulators, governments and a whole host of industry           one that will affect how whole organisations, whether traditionally
 segments adjacent to mobile seek to produce and manage apps               data-driven or not, comprehend and deliver internal processes and
 that aim not so much to disrupt the status quo, but to better it.         external services.

 Experts from across the board will discuss the current state of           But this enormous potential is inevitably qualified by a number
 the apps industry, and consider how the roles and responsibilities        of challenges. Privacy and security concerns never fail to make
 within it are adapting as the apps market evolves.                        headlines, the need for partnerships and some agreed standards on
                                                                           network APIs and reporting, and a shortage of qualified personnel
 MODERATOR:
                                                                           all may slow down big-data development in the mobile ecosystem.
 Caroline Lewko, Wireless Industry Partnership (WIP)
                                                                           This session will consider the tangible opportunities in mobile big
 SPEAKERS INCLUDE:                                                         data and ask how we can make the most of them.
 •	 Sam	Ramji,	Apigee
 •	 Carlton	Hill,	AT&T                                                     MODERATOR:
 •	 Oke	Okaro,	Bloomberg L.P.                                              Steven Spittaels, McKinsey
 •	 Mauro	Del	Rio,	Buongiorno
                                                                           SPEAKERS INCLUDE:
 •	 Jay	Sullivan,	Mozilla
                                                                           •	 Ian	Ferguson,	ARM
 •	 Jose	Valles,	Telefónica
                                                                           •	 Khalifa	Al	Shamsi,	Etisalat
 •	 Lynda	Smith,	Twilio
                                                                           •	 Linus	Bengtsson,	Flowminder
                                                                           •	 Paul	Bloom,	IBM
                                                                           •	 Jung	Hee	Song, KT
                                                                           •	 Yael	Garten,	LinkedIn
                                                                           •	 Pablo	Mlikota,	Syniverse




12   Register today at www.mobileworldcongress.com/register
Business Transformation:
                                                                                      Networking Break
Reshaping the Operator                                                                  17:30 – 18:00
Developed in conjunction with

                                                                         Mobile World Live Keynote
16:00 – 17:30                                                            18:00 – 18:45
The rules have changed for the mobile industry in the past five
years, and today demand a radical rethink of operations to enable
new services. While voice and SMS continue to be the main revenue
source for many operators, these revenues are increasingly at risk
or declining. Positioning themselves as providers of coverage and
capacity poses problems for operators as profits don’t rise in line
with costs; but historically they have struggled to compete against
agile players in other service ecosystems. Reshaping the business
should be a constant challenge to mobile operators these days.

Carrying out change while making the most of existing business is
a difficult balancing act; in this session pioneering C-level speakers
discuss their visions, pain points and surprises leading their
companies through genuine business transformation.

MODERATOR:
Tony Poulos, TM Forum

SPEAKERS INCLUDE:
•	 Ernest	Cu,	Globe
•	 Hans-Holger	Albrecht,	Millicom Group
•	 Mats	Granryd,	Tele2
•	 David	Thodey,	Telstra




                                                                               Get the latest information at www.mobileworldcongress.com   13
Conference Programme



 Keynote 3: Connecting the Next Billions to                          Keynote 4: Future of Communications
 the Internet
                                                                     11:00 – 12:30
 09:00 – 10:30                                                       As Internet-based services continue to put pressure on operator
 With less than a third of the world’s population connected to the   margins, the mobile industry is reaching an important crossroads.
 Internet, mobile technology will be instrumental in bringing the    CEOs from both sides of the debate will take to the stage to share
 next few billion people online. From the networks and devices       their vision on how the industry will need to evolve in the face of
 to the services themselves, find out how the online landscape       this fundamental shift in consumer behaviour.
 will evolve as the internet community continues to grow over the    MODERATOR:
 coming years.                                                       Michael	O’Hara	
                                                                     CMO	
 MODERATOR:                                                          GSMA
 Guy Zibi
 Head of Consulting                                                  KEYNOTE SPEAKERS INCLUDE:
 Pyramid Research                                                                  René	Obermann
                                                                                   CEO
 KEYNOTE SPEAKERS INCLUDE:                                                         Deutsche Telekom
                 Sunil Mittal
                 Chairman & MD
                 Bharti Airtel
                                                                                   Hans Vestberg
                                                                                   President	&	CEO
                                                                                   Ericsson
                 Dr	Nasser	Marafih
                 Group	CEO
                 QTel
                                                                                   Suk-Chae Lee
                                                                                   CEO
                                                                                   KT Corporation
                 Gary Kovacs
                 CEO	
                 Mozilla
                                                                                   Talmon Marco
                                                                                   Founder	&	CEO
                                                                                   Viber
                 Stephen Elop
                 President	&	CEO
                 Nokia




                      Networking Break
                        10:30 – 11:00




14   Register today at www.mobileworldcongress.com/register
Marketing: Brands Go Mobile
                   Networking Break
                     12:30 – 14:00                                           14:00 – 15:30
                                                                             The profound shift in the way consumers interact with their phones
Smaller but Smarter: Making a Success of                                     has meant that big brands must now begin to engage more fully
Small Cell Networks                                                          with mobile. For a significant and growing proportion of people,
                                                                             engaging in shopping, social media, gaming, on-demand video
14:00 – 15:30                                                                and many other consumer activities via a mobile device is the new
Depending on who you listen to, the adoption rate for small cells            normal.
– from indoor femtocells to microcells – ranges from the very fast           But big brands have had a tough choice in the last few years
to	 the	 astronomical.	 What	 is	 the	 reality	 behind	 the	 hype?	 There	   when it comes to mobile. The rapid adoption of the technology
are first-movers with some very impressive activity. However, while          – especially of smartphones and tablets – coupled with the diverse
there is undoubtedly progress in many areas to solve issues such as          ecosystem of developers and users has made it difficult to pinpoint
Wi-Fi integration, interference management, backhaul and inter-              how to invest in this diffuse and quick moving medium. A brand’s
RAT handoff there is still a long way to go before the technology            reputation is key to its survival, and mobile has had to prove that it
is mature.                                                                   is a robust enough channel to shoulder that responsibility.
One thing looks certain, however; to gain the most advantage from            But brands are now moving out of the experimental stage with
small cell deployments, both commercial and technical, moving                mobile advertising and marketing, and taking more confident steps
intelligence away from the core network will be key. In this session         to embrace the medium as fundamental to their communications
we will gain some valuable insight into how small cell technologies          strategy. In this session, hear from some of the world’s top brands
and capabilities are developing and the new business cases that              about how they went mobile.
they create for operators.
                                                                             MODERATOR:
MODERATOR:                                                                   Anna Bager, IAB
Caroline Gabriel, Maravedis Rethink
                                                                             SPEAKERS INCLUDE:
SPEAKERS INCLUDE:                                                            •	 Lisa	West,	IHG (InterContinental Hotels Group)
•	 Mike	Schabel,	Alcatel-Lucent                                              •	 Maïte	Oonk,	KLM
•	 Michael	Flanagan,	Arieso                                                  •	 B.	Bonin	Bough,	Mondelêz International
•	 Shayan	Sanyal,	Bluwan                                                     •	 Keith	Weed,	Unilever
•	 Simon	Brown,	ip.access                                                    •	 Catherine	Ulrich,	Weight Watchers
•	 Sadayuki	Abeta,	NTT DOCOMO
•	 Manish	Singh,	Radisys
•	 Geun	Hwangbo,	SK Telecom
•	 Il-Hyun	Sohn,	SK Telesys
•	 Mike	Gallagher,	Spidercloud
•	 Chris	Gilbert,	Ubiquisys
•	 J.R.	Wilson,	WBA




                                                                                       Get the latest information at www.mobileworldcongress.com   15
Conference Programme



 Mobile Identity: Opportunities &                                      Future of the City:
 Challenges for Service Providers                                      Smarter Cities, Smarter Living
 14:00 – 15:30                                                         14:00 – 15:30
 The adoption of consumer-focused mobile services, particularly        Making a city smart, efficient and sustainable is a formidable task,
 those utilising the cloud, is increasing rapidly. The proliferation   but one that many public- and private-sector bodies the world over
 of user data presents significant opportunities and challenges for    agree will be a crucial evolution in the way we live. By 2030, the
 service providers in managing transactions securely and protecting    UN	forecasts	there	will	be	over	5	billion	people	living	in	the	world’s	
 users’ identity, and mobile operators are well-positioned to play a   cities. This will include not only mega cities well beyond what
 critical role in this scenario.                                       currently exists, but also many more smaller urban centres that will
                                                                       have to grow quickly to keep up with demand. This growth will
 However, opportunities for the development of mobile identity
                                                                       draw heavily on rapidly depleting resources, so new ways will have
 services extend beyond the mobile operator to other service
                                                                       to be found to make the resources we have go further.
 providers such as SIM card manufacturers, security software and
 data storage companies. Furthermore, the adoption of services can     Mobile networks will be key to delivering some of the digital services
 be catalysed through partnerships with governments and other          that will help citizens live healthier, safer and more sustainable
 public sector organisations.                                          lives in these future cities. A ubiquitous communications structure
                                                                       capable of real-time analytics and response will help with everything
 This session aims to explore the opportunities and challenges
                                                                       from mass transit efficiency to saving money on household
 for service providers in driving the development and adoption of
                                                                       bills. Mobile can help not only with environmental and financial
 mobile identity services.
                                                                       concerns, but also with social issues, such as political engagement
 MODERATOR:                                                            and social mobility.
 Dave Birch, Consult Hyperion
                                                                       In this session, hear from the experts at the forefront of this
 SPEAKERS INCLUDE:                                                     transformation about mobile’s contribution to the future of the city.
 •	 Sabine	McIntosh,	Citi                                              MODERATOR:
 •	 Patrick	Fischer,	Fischer Consultancy                               Mark Newman, Informa Telecoms & Media
 •	 Douglas	Daberius,	Nokia Siemens Networks
                                                                       SPEAKERS INCLUDE:
                                                                       •	 Josh	Williams,	Facebook
                                                                       •	 Michael	Halbherr,	Nokia
                                                                       •	 Barbara	Flügge,	Sybase, a SAP Company
                                                                       •	 Christian	Kuhn,	Sybase, a SAP Company
                                                                       •	 Erik	Brenneis,	Vodafone




16   Register today at www.mobileworldcongress.com/register
Networking Break                                                                         Keynote Highlight
                   15:30 – 16:00

Whose Network?
Emerging Network Business Models
16:00 – 17:30
The	days	when	a	mobile	operator	owned	‘a	mobile	network’	are	
long gone. However, the advent of LTE and all-IP cores, small cell
networks and Wi-Fi integration are taking a re-imagination of
network business models to a new level. Technical considerations,
cost and planning regulations are driving the increased adoption of        Dr. Paul Jacobs of Qualcomm
multiple business models for network deployment and operation             during his MWC 2012 Keynote
such as network sharing, wholesaling and outsourcing.

This session examines the implications of these trends for
established	and	new-entrant	‘mobile’	network	providers	–	itself	an	
increasingly blurry concept. What are the business opportunities,
and what does this shift mean for concepts of customer ownership,
data	ownership,	regulation	and	service	delivery?

MODERATOR:
Emin	Gürdenli,	Azenby

SPEAKERS INCLUDE:
•	 Gabrielle	Gauthey,	Alcatel-Lucent
•	 Nicolas	Ott,	Arqiva
•	 Magnus	Mandersson,	Ericsson
•	 Evan	Kaplan,	iPass
•	 Eduardo	Duato,	Orange Spain




                                                                      Get the latest information at www.mobileworldcongress.com   17
Conference Programme



 Marketing:                                                             Regional Focus: Sub-Saharan Africa
 How Not to Build a Mobile Campaign
                                                                        16:00 – 17:30
 16:00 – 17:30                                                          Sub-Saharan Africa is one of the fastest-growing regions globally
 The reality of mobile advertising and marketing has not always lived   for mobile penetration, usage and revenues. While the world has
 up to its promise, but the reality is finally gaining ground on the    been rocked by economic crises, the region’s mobile ecosystem has
 hype. As a new screen, mobile was always going to take time to be      seen continued subscription growth and now accounts for over
 accepted and understood, and to become a mature and respected          454m connections, according to Wireless Intelligence, making it
 medium for marketers. But the industry is rapidly becoming more        one of the world’s largest pools of mobile subscribers. It has taken
 sophisticated in its understanding of how best to use mobile,          a significant role in applying mobile to verticals such as education,
 so what can we say about the future of mobile advertising and          healthcare and finance, buoyed by the innovation of home-grown
 marketing	in	light	of	the	way	it’s	been	done	in	the	past?	             entrepreneurs.

 They say we learn from our mistakes. In this session, mobile-          Nevertheless, there are significant challenges for Sub-Saharan
 marketing experts will do the next best thing and help you learn       Africa as a region, such as maintaining operator profitability and
 from others.                                                           revenues as mobile penetration spreads to less affluent customers;
                                                                        and ensuring regulation keeps pace with the potential of the
 MODERATOR:                                                             region. The solutions it finds have the potential to teach the mobile
 Paul Palmieri, Millennial Media                                        industry across the rest of the planet.

 SPEAKERS INCLUDE:                                                      MODERATOR:
 •	 Victor	Malachard,	Adfonic                                           Bradley Shaw, Africa Telecoms
 •	 Stephen	Upstone,	LoopMe Media
 •	 Brian	Wong,	Kiip                                                    SPEAKERS INCLUDE:
 •	 Dave Gwozdz, Mocean Mobile (a division of Mojiva, Inc.)             •	 Manoj	Kohli,	Bharti Airtel
 •	 Stéphanie Hospital, Orange Digital Audience and Advertising         •	 Lars	Linden,	Ericsson
 •	 Mike	Zarrilli,	The Weather Channel Companies                        •	 Her	Excellency	Mrs	Omobola	Johnson,	Federal Ministry of
                                                                           Communication Technology, Nigeria
                                                                        •	 Nic	Rudnick,	Liquid Networks
                                                                        •	 Sifiso	Dabengwa,	MTN Group
                                                                        •	 George	Ferreira,	Samsung Africa




18   Register today at www.mobileworldcongress.com/register
Mobile Entertainment:
                                                                                   Networking Break
The Rise of the Digital Global Event                                                 17:30 – 18:00
16:00 – 17:30
                                                                      Mobile World Live Keynote
No-one could predict the part that mobile played in the consumption
and delivery of content during the London 2012 Olympic Games.         18:00 – 18:45
When London was named the host city in 2005, there was concern
that mobile networks might not be able to support the influx of
visitors and content at the event. Seven years later, a combination
of sophisticated mobile content and the seamless delivery of live
coverage across multiple devices made London 2012 a powerful
example of the impact of mobile content delivery.

Looking towards future large-scale events, like 2014 FIFA World
Cup, what lessons can be taken from this positive example of the
marriage	of	mobile	and	live	content?	How	did	the	mobile	industry	
meet	customer’s	needs	and	what	planning	was	involved?	Hear	from	
the people that made it happen at London 2012 and those hoping
to improve the mobile experience at future large scale events.

MODERATOR:
Justin Springham, GSMA

SPEAKERS INCLUDE:
•	 Alex	Balfour,	Alex Balfour Consulting
•	 Ian	Brown,	Axell Wireless
•	 Phil	Fearnley,	BBC
•	 Rikard	Steiber,	Google
•	 Derek	McManus,	O2




                                                                            Get the latest information at www.mobileworldcongress.com   19
Conference Programme



 Keynote 5: Operating in the Cloud
                                                                                        Networking Break
 09:00 – 10:30                                                                            10:30 – 11:00
 With revenues from traditional services set to fall over the coming
 years, the long term outlook for mobile operators appears             Keynote 6: Mobile in Media
 challenging. The growing importance of cloud computing seems
                                                                       11:00 – 12:30
 to present operators with an important opportunity and they
 seem ideally poised to take a central position within this emerging   The advent of the Internet has already had dramatic and far-
 ecosystem.                                                            reaching consequences for traditional media. A second round of
                                                                       disruption is under way as consumers rely more and more on their
 How can operators leverage their network assets to ensure
                                                                       mobile phones and other devices as a new access point for content,
 they remain as relevant as possible in this rapidly evolving and
                                                                       news and entertainment. How will the media and advertising
 competitive	IT	revolution?		What	kind	of	services	will	prove	most	
                                                                       landscapes shift in response, and what can the mobile industry
 commercially successful and how will these fare in an already
                                                                       learn from industries that have already had their models tested by
 competitive marketplace, famed for its disruptive nature and rapid
                                                                       digitalisation	and	the	Internet?
 pace of innovation.
                                                                       KEYNOTE SPEAKERS INCLUDE:
 MODERATOR:
                                                                                     Paul Gunning
 Tom Wheeler                                                                         CEO,	Tribal	DBB	Worldwide	&	
 MD                                                                                  Group	Chief	Digital	Officer
 Core Capital Partners                                                               DDB

 KEYNOTE SPEAKERS INCLUDE:
                 Drew Houston                                                        Susan Whiting
                 Founder	&	CEO                                                       Vice Chair
                 DropBox                                                             Nielsen




                 Kevin Johnson
                 CEO
                 Juniper Networks                                                                                    Video Highlight




                                                                               Kevin Johnson, CEO, Juniper Networks,
                                                                                       speaking at MWC 2012




20   Register today at www.mobileworldcongress.com/register
Back to the Future:
                  Networking Break
                    12:30 – 14:00                                           Mobile Innovation 2023
                                                                            14:00 – 15:30
Health: Achieving Scale through                                             Visit the future of mobile communications at the next-generation
Partnerships                                                                mobile innovation session in Mobile World Congress 2013.

14:00 – 15:30                                                               This demo-heavy session will attempt to predict the mobile future
                                                                            through pitch presentations from young, inventive start-ups and
How can mobile reach its potential to improve both the outcomes
                                                                            keynote speeches from established industry innovators.
and	 the	 economics	 of	 global	 health?	 	 One	 way	 is	 through	 cross-
industry partnerships that will allow mHealth solutions a scale             Delegates will be invited to vote on the innovation that will make
that would be out of reach to the mobile and health industries in           the most impact to the future of communications and social
isolation.                                                                  interaction in 10 years’ time as 6 companies pitch their concept in a
                                                                            battle for recognition by our panel of industry investors and to gain
There are hundreds of live and pilot mHealth deployments currently
                                                                            the lead in our audience vote.
underway across many and diverse territories, but many of these
projects, both commercial and pilot, will remain short term or small        Join us as we go back to the future in this year’s Mobile Innovation
scale and will fold once initial funding is exhausted. To reach scale,      session.
mHealth systems must in many cases be designed to integrate with
                                                                            MODERATOR:
existing health systems. This is not something the mobile industry
                                                                            Paul Lee, Deloitte Research
can achieve alone, despite operators’ expertise and experience in
delivering end-to-end services to their customers, and will require         SPEAKERS INCLUDE:
strong working partnerships between mobile network operators,               •	 Patrick	Ostiguy,	Accedian
health applications and health IT providers.                                •	 Iain	McCready,	Cortexica
                                                                            •	 Dídac	Lee,	Inspirit & Barcelona FC Board Member
Speakers in this session will showcase examples of mHealth projects
                                                                            •	 Peggy	Johnson,	Qualcomm
that have gone beyond the small scale and pilot stages. They will
                                                                            •	 Gianluca	D’agostino,	Neomobile
seek to identify best practice in making mHealth sustainable, and
                                                                            •	 Promod	Haque,	Norwest Venture Partners
will discuss the progress and challenges in partnering for mHealth.
                                                                            •	 Jon	Lindén,	Procera Networks
MODERATOR:                                                                  •	 Carlos	Domingo,	Telefónica Digital
David Wood, Accenture

SPEAKERS INCLUDE:
•	 Pamela	Goldberg,	Massachusetts Technology
   Collaborative
•	 Kirsten	Gagnaire,	MAMA - Mobile Alliance for
   Maternal Action
•	 Oscar	Gómez,	Telefónica Digital
•	 Chris	Mulley,	ZTE




                                                                                      Get the latest information at www.mobileworldcongress.com   21
Conference Programme



 Learning from Consumer Behaviour                                       Future of the Enterprise:
                                                                        Can Mobility Transform the Business?
 14:00 – 15:30
 Around the world, mobile experiences are redefining how                14:00 – 15:30
 consumers act and what they want from their telecoms provision.        Businesses are increasingly seeing the value of mobility as an
 Some of these general trends are fairly clear, such as better data     enabler of business transformation to drive greater efficiency,
 speeds leading on average to more data consumption. However,           agility and customer engagement within their organisations. At
 looking in more detail at the evolving behaviour and implicit or       one end, larger enterprises are accepting that mobility is a source of
 explicit demands of different customer groups holds the key to         competitive advantage and it is often being embraced as part of an
 improving customer revenues, loyalty and profitability – if only the   enterprise mobility strategy. At the other end, smaller enterprises
 information can be acted upon effectively, which typically involves    are often choosing mobile as a growing, critical channel through
 collaboration across business units.                                   which to go to market with their services.
 This session will provide valuable data and analysis of how customer   This session will examine how enterprises of all sizes and from a
 activities and desires are changing, followed by the opportunity to    variety of industries are embracing mobility to achieve tangible
 learn from the challenges and triumphs of companies using their        business benefits. It will also explore whether bring your own
 customer insight to develop winning propositions.                      device	(BYOD)	is	an	enabler	or	a	hindrance	in	this	endeavour.	
 MODERATOR:                                                             MODERATOR:
 Simon Burckhardt, Route30                                              Nick McQuire, IDC

 SPEAKERS INCLUDE:                                                      SPEAKERS INCLUDE:
 •	 Aldo	de	Jong,	Claro Partners                                        •	 John	Marshall,	AirWatch
 •	 Liz	Miller,	CMO Council                                             •	 Jim	Somers,	Antenna Software
 •	 Jeremy	Copp,	comScore                                               •	 Tarun	Nimmagadda,	Mutual Mobile
 •	 Igor	Sarenac,	Convergys                                             •	 Nick	Brown,	SAP
 •	 Caroline	Noublanche,	Doro                                           •	 José	Luis	Gamo,	Telefónica Multinational Solutions
 •	 Pat	McCarthy,	Ericsson
 •	 Miguel	Carrero,	HP
 •	 Naveen	Tewari,	InMobi
 •	 Bob	Burgoyne,	TNS




22   Register today at www.mobileworldcongress.com/register
High-Growth Mobile Tech Investment:
                 Networking Break
                   15:30 – 16:00                                      From Start-Ups to IPOs
                                                                      16:00 – 17:30
Health: Innovating for Global Health
                                                                      Despite the global economic issues, or perhaps as a consequence of
16:00 – 17:30                                                         them, the mobile technology industry has been a rising star in the
                                                                      investment community. Capital is abundant and the marketplace
Bringing together the traditionally fast-moving mobile industry       for venture capital and private equity firms is a very competitive
and the traditionally slow-moving health field was always going       one, even showing signs of saturation.
to provide a fertile ground for innovation. The frontier between
mobile and health is peppered with opportunities to make a            But unlike capital, good opportunities are not abundant and
massive difference to the lives of many people very quickly.          finding the right companies to invest is what dictates successful.
                                                                      As investors look for the next home run in terms of returns, they
But innovating for health is not necessarily an easy way to make
                                                                      also need to understand that this is a very risky business, where
a living. The diversity of the mobile and health industries means
                                                                      mortality rate is very high. In this context, the role of incubators
that, whilst there are many opportunities, there are also many
                                                                      and accelerators is critical in order to identify and seed early stage
challenges. Regulation, privacy concerns, questions surrounding
                                                                      start-ups, providing business guidance, vision and getting them
funding and revenue models – both industries still have much to
                                                                      ‘pitch-ready’,	in	an	inversion	of	the	regular	‘entrepreneur	seeking	
address to capitalise on the exciting new ideas emerging from the
                                                                      funding’ story.
intersection of mobile and health.

Speakers in this session will take a look at what’s new and what’s    On the other side of the spectrum, big companies need to seek
coming through in mobile health. Innovators will showcase the         funding via M&A, IPOs or other financing tools in order to expand
future of health, from new uses for standard mobile tech to new       and realise their strategies, as keeping the competitive edge in an
devices with the potential to revolutionise the field, and will ask   innovation-centric industry is very expensive. This session will bring
what makes an enabling environment for mobile health innovation.      together key players in this value chain to discuss the current state
                                                                      of mind in the investment community when it comes to mobile
MODERATOR:                                                            tech start-ups, from venture capital, private equity, accelerators,
Dan Shey, ABI Research                                                entrepreneurs and large corporations.

SPEAKERS INCLUDE:                                                     MODERATOR:
•	 Ben	Chodor,	Happtique                                              Laureen Cook, IFC
•	 Marcus	Sigurdsson,	McCann Health
•	 Benjamin	Sarda,	Orange Healthcare                                  SPEAKERS INCLUDE:
•	 Rick	Valencia,	Qualcomm Life                                       •	 Sean	Park,	Anthemis Group
•	 Arjen	Swank,	Text To Change                                        •	 John	Malloy,	Blue Run Ventures
                                                                      •	 Timothy	Lee,	Sequoia Capital
                                                                      •	 Jon	Bradford,	Springboard
                                                                      •	 Tracy	Isacke,	Telefónica Digital




                                                                                Get the latest information at www.mobileworldcongress.com   23
Conference Programme



 QoE: Enriching the User Experience,                                     Speakers will include representatives from across the mobile
                                                                         ecosystem and retailers from different high growth verticals who
 Enriching the Operator?
                                                                         will provide an overview on the opportunities and challenges in the
 16:00 – 17:30                                                           retail space and showcasing the latest mobile innovations.

 The mobile user’s overall Quality of Experience has never been          MODERATOR:
 more important to operators or as tricky to measure and manage.         David Gosen, Nielsen
 Network-oriented measures of QoS are being superseded by
                                                                         SPEAKERS INCLUDE:
 more holistic ways of understanding the user’s expectations and
                                                                         •	 Danielle	Lee,	AT&T
 experience interacting with the operator and its services.
                                                                         •	 Ambarish	Mitra,	Blippar
 Throwing more bandwidth at users is no longer an option: unless         •	 Marcelo	Claure,	Brightstar Corporation
 operators improve the whole user experience other players will          •	 Steve	Yankovich,	eBay Mobile
 continue to pressure operators.                                         •	 David	Katz,	Groupon
                                                                         •	 Ercan	Kilic,	GS-1
 This session will provide practical ideas and coordinated approaches
                                                                         •	 Benjamin	Burghardt,	METRO Group
 allowing operators to measure, improve and profit from users’ QoE
                                                                         •	 Sandra	Alzetta,	Visa Europe
 throughout the customer lifecycle.

 MODERATOR:
 Vladimir Dimitroff, Prism Consulting                                                     Networking Break
 SPEAKERS INCLUDE:                                                                          17:30 – 18:00
 •	 Andy	Holcombe,	Comverse
 •	 Poppy	Crum,	Dolby Laboratories                                       Mobile World Live Keynote
 •	 David	Edmondson,	eRecycling Corps
 •	 Philippe	Leon,	HP                                                    18:00 – 18:45
 •	 Khalid	Attia,	Huawei
 •	 Noah	Chancellor,	STC
 •	 Cayetano	Carbajo,	Telefónica
 •	 David	Ffoulkes-Jones,	WDS



 Retail Therapy: Enhancing the Shopping
 Experience through Mobile
 16:00 – 17:30
 This session will examine the latest uses of mobile technology in the
 retail environment.

 From customer engagement on-device and online to driving
 footfall and innovation in-store, mobile is revolutionising the
 retail experience. Over 90 minutes the true impact of mobile will
 be tracked through its entire lifecycle supported by case study
 presentations and live demonstrations.




24   Register today at www.mobileworldcongress.com/register
Keynote 7:
                                                                                        Networking Break
Mobile as a Platform for Innovation                                                       11:00 – 11:30
09:30 – 11:00
                                                                       Technology Evolution: Network Operations
Mobile technology has proven itself to be a remarkable platform
for innovation, with smartphones now the dominant computing            for Optimal Service Delivery
platform. In the final keynote of the 2013 Mobile World Congress,      Developed in conjunction with
pioneers of the new digital revolution will share their insights and
experiences on what it takes to become a successful innovator in
the mobile space.

KEYNOTE SPEAKERS INCLUDE:
               Axel Dauchez                                            11:30 – 13:00
               CEO
               Deezer                                                  Providing a superior customer experience will be one of the main
                                                                       objectives for operators in coming years. They will need to enhance
                                                                       the end-to-end quality of service provided by their networks
               Dennis Crowley                                          while increasing network capacity. This goes hand in hand with
               Founder	&	CEO                                           optimised, converged operations to improve the cost base, service
               Foursquare
                                                                       time-to-market and overall flexibility.

                                                                       This session will give insights into how to measure end-to-end QoS
               Marc Dillon                                             (Quality of Service) and to identify the main parameters impacting
               CEO                                                     customer experience. Furthermore, industry leaders will introduce
               Jolla
                                                                       the latest methods to operate future networks efficiently and will
                                                                       present initiatives to define requirements for unified operations
                                                                       standards.

                                                                       MODERATOR:
                                                Video Highlight
                                                                       Claude Achcar, Actel Consulting

                                                                       SPEAKERS INCLUDE:
                                                                       •	 Rati	Thanawala,	Alcatel-Lucent
                                                                       •	 Pawel	Lopata,	Comarch
                                                                       •	 Craig	Farrell,	IBM
                                                                       •	 Jae	Woan	Byun,	NGMN
                                                                       •	 Mark	Cummings,	Orchestral Networks
                                                                       •	 Jinsung	Choi,	SKT
                                                                       •	 Joachim	Horn,	Tele2
                                                                       •	 Juan	Manuel	Caro,	Telefónica
               Dennis Crowley, Foursquare,
                 Speaking at MWC 2012




                                                                                Get the latest information at www.mobileworldcongress.com   25
Conference Programme



                                                                         Future of the Home:
                                                                         Battle for the Consumer
                                                                         11:30 – 13:00
                                                                         Serving	‘the	connected	home’	is	seen	by	many	as	a	great	opportunity	
                                                                         to expand their share of consumers’ wallets. Sectors as diverse as
                                                                         entertainment, fixed and mobile telecoms, utilities, healthcare,
                                                                         consumer electronics and home automation all have their sights
                                                                         set on delivering a better experience in the home.

                                                                         Moreover, each sector has the opportunity to secure share of
                                                                         wallet at others’ expense, creating a potential battle. However,
                                                                         many companies and industries are only approaching a piece of the
                                                                         puzzle, expanding their influence into multi-screen entertainment,
 Mobile Money:                                                           for example, or heat and lighting controls.
 Navigating the Mobile Wallets Landscape                                 To date, the one thing that unifies them all is the potential to use
                                                                         tablets or smartphones to access and control objects or services
 11:30 – 13:00                                                           remotely. Big questions remain, however: does anybody have the
 Mobile wallets, which enable payments and other transactions, are       vision	 and	 influence	 to	 deliver	 a	 truly	 comprehensive	 ‘connected	
 one of the most frequently talked-about technologies of the mobile      home’	offering?	And,	if	so,	where	is	the	mobile	opportunity	in	all	
 age. Banks, credit card companies, mobile operators, payment            this?	Find	out	in	this	session.
 providers, retailers and technology vendors are rolling out mobile
                                                                         MODERATOR:
 wallet solutions en masse, but despite their apparent popularity,
                                                                         Janice Hughes, Redshift Strategy Consulting
 consumer adoption of mobile wallets remains low. While more
 information would seem the obvious solution to drive usage              SPEAKERS INCLUDE:
 of mobile wallets, in this fast-changing market, consumers are          •	 Kevin	Petersen,	AT&T
 looking for quick, intuitive services without the need for education.   •	 Raffaele	de	Peppe,	DLNA
 If mobile wallets are to become more pervasive, communicating           •	 Mark	Curtis,	Fjord
 the value proposition to consumers is key – the providers that offer    •	 Patrice	Slupowski,	Orange
 the strongest value propositions will be the likely winners in this     •	 Bart	Vercammen,	Technicolor
 market.                                                                 •	 Weijun	Lee,	ZTE USA
 This session aims to provide an overview of the mobile wallets
 landscape and the critical success factors. It will also consider how
 to drive consumer usage, or indeed whether mobile wallets are
 presenting a solution to a problem whose time has not yet come.

 MODERATOR:
 Eden	Zoller,	Ovum

 SPEAKERS INCLUDE:
 •	 Marco	Quatorze,	America Movil
 •	 Naveed	Sultan,	Citi Transaction Services
 •	 Peter	Hazlehurst,	Google Wallet
 •	 Ed	McLaughlin,	MasterCard
 •	 Hill	Ferguson,	PayPal
 •	 Emre	Sayin,	Turkcell



26   Register today at www.mobileworldcongress.com/register
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Brochure Mobile World Congress 2013

  • 1. An event of Download the Event App Official Media Partners
  • 2. The mobile ecosystem is expanding at lightning • More than 1,500 of the industry’s leading speed, with endless innovation and new applications suppliers of mobile devices, services and of mobile technology. From contactless payments technologies will be part of the most exciting and augmented reality to embedded devices and and anticipated exhibition of the year (page 53) connected cities – mobile technology is changing • App Planet will bring together more than the landscape. The impact mobile will have on the 12,000 application developers to be energised, world is limitless. educated and challenged (page 34) Even the landscape of Mobile World Congress will • The world’s largest consumer brands will join look different than it has in the past. While the us for mPowered Brands, where we accelerate Mobile World Capital Barcelona remains our host, marketers’ knowledge of mobile as a marketing the event is relocating to a state-of-the-art new medium (page 38) facility, Fira Gran Via. More information on our even-larger new venue is available on page 4. • We’ll recognise the industry’s greatest achievements, new technologies, innovative Whether you’ve attended ‘MWC’ for years or are devices and ideas through the 18th Annual joining us for the very first time, Mobile World Global Mobile Awards (page 49) Congress 2013 will showcase the industry’s news, leadership and excitement better than any event During the four-day event, more than 70,000 senior before. mobile professionals will network and exchange ideas – some of which may further change the At Mobile World Congress 2013: landscape of mobile. We invite you to join us in • CEOs of the world’s most influential companies Barcelona for Mobile World Congress 2013 as will share their visions of the mobile landscape together we explore the New Mobile Horizon. while inspiring attendees in our thought- leadership Conference (page 9)
  • 3. Fira Gran Via, Our New Venue 4 The NFC Experience at MWC 6 Conference Agenda at a Glance 8 Conference Programme 9 MWC App 31 Featured Programmes 32 n App Planet 34 n mPowered Brands 38 n Partner Events 42 n Forum Series 45 Ministerial Programme 48 Global Mobile Awards 49 GSMA Seminars 50 Congress Enhancements 51 Networking Gardens 52 Exhibition 53 Exhibitor & Sponsor Opportunities 56 Mobile World Congress Sponsors & Partners 57 Featured Programmes Sponsors & Partners 59 Social Media at Mobile World Congress 63 My MWC 64 Mobile World Live 65 Choose Your Pass 66 Registration Information 68 Airfare & Accommodation 70 City Information 71 MWC 2012 Highlights To see more video highlights, visit MobileWorldLive.com
  • 4. Fira Gran Via, Our New Venue Introducing our New, Larger Venue Layout for MWC 2013 and Beyond Fira Gran Via is comprised of eight exhibition halls under a single We are pleased to introduce you to Fira Gran Via, the exciting, new roof. The layout begins with Hall 1, located at the South Entrance, home of Mobile World Congress. Located just down the road from and continues to Hall 8 and the North Entrance. In the heart of Fira our old location, Fira Gran Via is a large state-of-the-art event space Gran Via lies Congress Square (shown in black on the map below), which will allow the show to grow and expand. which is sure to be a great meeting and gathering point. Halls 1 through 7 are single-level spaces. But thanks to a dual-level walkway connecting the halls, complete with moving sidewalks, escalators and elevators, there’s plenty of space for our 70,000 attendees to move along quickly. The only dual-level hall is Hall 8, which will host App Planet, mPowered Brands, and Exhibition space (Hall 8.1), and theatre events such as our Forum Series, App Developer Conferences (ADCs), mPowered Brands Theatres, and Partner Events, as well as our Ministerial Programme (Hall 8.0). Halls 1, 2 and 3 contain Hospitality Suite and Meeting Room space. The physical address of Fira Gran Via is: Halls 3, 5, 6, 7, 8.1, and Congress Square will contain Exhibition Av. Joan Carles I, 64 stands. Hall 4 will hold our Conference programme. 08908 L’Hospitalet de Llobregat, Barcelona Size Fira Gran Via – Hall Map Last but not least, our new home is larger and will give Mobile World Congress the opportunity to continue to grow and expand in the years to come. Fira Gran Via boasts 240,000 square metres of space under one roof, meaning Fira Gran Via is both 100% larger than our previous location, and will be unaffected by February’s changing weather. Take The Tour! Visit www.mobileworldcongress.com/orientation • Virtual Fly-Thru – Take a walk through Fira Gran Via to become comfortable with our new surroundings • ‘Where Is It?’ Feature – Get to know where standard event features can be found • Transportation and Logistics – Learn the transportation options for the new venue • Travel Times – Estimated travel times from hall to hall so you can plan your schedule 4 Register today at www.mobileworldcongress.com/register
  • 5. Welcome to Fira Gran Via! Our new home will make MWC better than ever before. Venue Venue more centrally located between the airport, Fira Gran Via is twice port areas and city the size of Montjuïc, giving us the capacity Fira Fira Montjuïc Gran Via Natural lighting reduces for more exhibition, more C-Level attendees electricity use by 30% and more networking 240,000 than ever before 120,000 18,000 solar panels make it a greener venue square metres square metres Exhibition Fira Montjuïc Fira Gran Via For Exhibitors: The exhibition area in Stand services routed Fira Gran Via is 34% through floor for larger than Montjuïc less cabling and all halls are connected for easier access Fewer pillars and height 70,000 94,000 restrictions for stands square metres of square metres of More loading bays and exhibition space exhibition space routes for easier build up Conference Networking Wi-Fi A centrally located Conference 8 new themed outdoor networking 270 additional hotspots that are Village for all sessions, conference areas give more space for business more evenly spaced throughout lunch and lots of networking space development and deal making the venue +21% conference auditorium seating • Main auditorium has an additional 350 • A more centrally located VIP Networking +233% seats for the always popular keynotes Lounge with more amenities higher peak concurrency Dining Media Village Other Benefits More food outlets for shorter lines Centrally located Media Village with 20 bus routes dedicated and faster services; restaurants 30% more working stations for press for MWC attendees inside each hall and analyst reporting on the event Larger taxi ranks to +30% shorten waits 49 Moving sidewalks to food outlets speed commute • Wider range of food options including • 140% more seats in press briefing More convenient multiple international choices, and meeting rooms VIP Drop-Off Point vegetarian, Kosher, Halal, and others • More and better amenities • Onsite kitchens for fresher and Better accommodations for hotter food attendees with disabilities Get the latest information at www.mobileworldcongress.com 5
  • 6. The NFC Experience at MWC The NFC Experience Be sure to opt in to your NFC Badge This year, Mobile World Congress will offer a truly interactive when you Register for MWC! experience for exhibitors, vendors, and attendees to participate in an environment where information and transactions are exchanged through mobile using Near Field Communication (NFC) technology. The Starting Point: the NFC Badge While the new NFC Experience will provide many benefits to attendees, one of the most convenient will be to allow you to use your NFC-enabled device to gain simpler access to the event using our NFC Badge. If you have an NFC-capable handset, and opt-in during registration to use the NFC Badge, you can take advantage Near Field Communication (NFC) enabled mobile phones have a of dedicated NFC Badge lanes at Fira Gran Via entrances. As an huge potential to make our lives easier by letting us, with a simple added bonus, you won’t need to show Photo ID every time you touch, enable secure access to new transaction and payment enter the venue – just the one time you activate your NFC Badge. services across a range of sectors and industries. NFC technology Get your NFC Badge by opting in to the NFC Experience during has been in existence for a few years now and it is thought that registration, then downloading the NFC Badge App. If adoption will increase noticeably in the next couple of years. you’ve already registered and didn’t opt in, you can amend The NFC Experience at the GSMA Mobile World Congress will your registration at any time. Full details on how to opt-in, create an opportunity for you try out some of these services get the app, and activate your NFC Badge can be found at first-hand. As part of this initiative, the GSMA will showcase an www.mobileworldcongress.com/nfc-badge integrated range of mobile NFC services throughout the venue and city of Barcelona. NFC touch points will be abundant throughout Do You Have a Compatible Handset? the exhibition floor, rewarding you when you ‘tap’ with instant access to information about the event, the city as well as a variety To take advantage of the NFC Experience at this year’s Mobile of offers and downloads. World Congress you will need an NFC compatible handset. At www.mobileworldcongress.com/handset-compatibility you can find a current list of NFC-enabled handsets available in the market today. For more information, and to enquire about upgrading to one of these, please contact your local mobile network operator. Note: the NFC Badge app is compatible with supported NFC- capable Android 4.0 and Windows Phone 8 devices. NFC Challenge The GSMA will be holding an NFC Challenge during MWC. The competition is open to MWC 2013 exhibitors in the NFC industry with commercialised NFC-related apps, products, services and/or solutions. Submissions will be secretly evaluated by a team of judges Learn more about the NFC Experience at at the submitting exhibitor’s stand during the first two days of http://www.mobileworldcongress.com/nfc-at-mwc/ Congress. There will be prizes for the winner of the NFC Challenge and their company and the winning submission will be featured in the Mobile World Daily. Don’t delay! The entry deadline is 18 February. Learn more at www.mobileworldcongress.com/nfcchallenge 6 Register today at www.mobileworldcongress.com/register
  • 7. Get involved in the NFC Experience • Tour the city of Barcelona with NFC. The city of Barcelona, in collaboration with Mobile World Capital Barcelona, is providing As a GSMA Mobile World Congress attendee with an NFC-enabled NFC information points to enhance your enjoyment of the handset you will be able to take advantage of NFC technology at city. NFC touch points will be available at the airport, selected locations throughout the Gran Fira venue and city of Barcelona. restaurants, in taxi cabs, and central tourist locations, such as: These include information points, discount vouchers, and payment Museo Picasso, Gaudi’s Pedrera and more. By tapping NFC tags, capabilities. The variety of locations and incentives offered by you will receive discount offers or VIP experiences, information the NFC Experience will provide you with a real life experience of downloads, and access to mobile applications. Mobile NFC. Sony Xperia™ T – the official handset for • The experience starts when you arrive at Barcelona airport. Tap on the NFC Experience smart posters at the Barcelona Airport the NFC Experience and you’ll receive a virtual welcome pack. The GSMA has partnered with Sony to provide the official handset • Visit the heart of the NFC Experience at the NFC Centre for the NFC Experience at the GSMA Mobile World Congress 2013. in Congress Square to speak to our NFC experts and NFC Selected delegates will be offered the opportunity to receive a free Experience partners. View live demonstrations showcasing how Sony Xperia™ T handset to enable them to enjoy the full NFC the technology works and the opportunity to collect information Experience. and vouchers and take part in many special offers. The handset will come preloaded with a mobile wallet containing • Walk the NFC Interactive Zones - NFC Interactive Zones will be applications including payment with €15 to spend, vouchers that can located throughout Fira Gran Via. By tapping on the NFC-enabled be redeemed with NFC throughout Barcelona and the venue, and tags on the smart posters, you can use your NFC-enabled handset the official Mobile World Congress application including the NFC to access exhibitor directories, venue and agenda information, Badge special offers and much more. • Tap and pay at NFC-enabled payment terminals at Fira Gran Official Sponsors Via. If you have payment services enabled on your NFC-enabled handset, you can purchase food and drinks from NFC-enabled point-of-sale (POS terminals throughout the venue. Just look for the Contactless Payment Symbol at the POS Terminals. Supporting Sponsor Payment Partner Payment Partners Tap your NFC-enabled handset to this poster to access valuable information Network: MWC2013_FREE_WIFI Password: mwc2013wifi Look for these NFC Smart Posters while on site. Get the latest information at www.mobileworldcongress.com 7
  • 8. Conference Agenda at a Glance 09:15 - 11:00 11:30 - 13:00 14:00 - 15:30 16:00 - 17:30 18:00 - 18:45 Building the Ecosystem for Growing Pains: The Pros & Cons NFC Services of M&A, JVs & Partnerships Monday 25 February Apps: Apps: Networking Break Networking Break Networking Break Networking Break Keynote 1: Start-ups, Innovation & Industry Evolving Ecosystems Keynote 2: Building a Successful Business Perspective – Mobile World Vertical Evaluating the Business Case Big Data: Live Keynote Mobile Operator Disruption Strategies for Mobile Cloud Services Big Questions, Big Value? Business Transformation: Business Transformation: Reshaping Mobile in Reshaping the Operator the Digital Revolution 09:00 - 10:30 11:00 - 12:30 14:00 - 15:30 16:00 - 17:30 18:00 - 18:45 Smaller but Smarter: Making a Whose Network? Emerging Success of Small Cell Networks Network Business Models Tuesday 26 February Marketing: Marketing: How Not to Brands Go Mobile Build a Mobile Campaign Networking Break Networking Break Networking Break Networking Break Keynote 3: Keynote 4: Mobile Identity: Connecting the Regional Focus: Mobile World Future of Opportunities & Challenges Next Billions to Sub-Saharan Africa Live Keynote Communications for Service Providers the Internet Mobile Entertainment: Future of the City: Smarter The Rise of the Digital Cities, Smarter Living Global Event 14:30 – 16:30 Global Mobile Awards Ceremony 09:00 - 10:30 11:00 - 12:30 14:00 - 15:30 16:00 - 17:30 18:00 - 18:45 Health: Achieving Scale Health: Innovating for through Partnerships Global Health Wednesday 27 February High-Growth Mobile Back to the Future: Tech Investment: Networking Break Networking Break Networking Break Networking Break Mobile Innovation 2023 Keynote 5: From Start-Ups to IPOs Keynote 6: Mobile World Operating in QoE: Enriching Mobile in Media Learning from Live Keynote the Cloud the User Experience, Consumer Behaviour Enriching the Operator? Future of the Enterprise: Retail Therapy: Can Mobility Transform Enhancing the Shopping the Business? Experience through Mobile 09:30 - 11:00 11:30 - 13:00 14:30 - 16:00 Technology Evolution: Network Technology Evolution: Thursday 28 February Operations for Optimal Service Delivery Revolution in Network Architecture Networking Break Networking Break Mobile Money: Mobile Money: Enabling Mobile Navigating the Mobile Wallets Landscape Money Services in Emerging Markets Keynote 7: Mobile as a Platform for Innovation Future of the Home: Devices: Battle for the Consumer MWC Round-up and a Look to the Future Connected Living: Connected Living: Business Models in Service Delivery The Automotive Sector Moves Up a Gear Admission to the conference programme and keynotes is included in Silver, Gold and Platinum Passes. Conference agenda as of 5 February. Agenda subject to change; the most up-to-date information is available on www.mobileworldcongress.com 8 Register today at www.mobileworldcongress.com/register
  • 9. Conference Programme Keynote 1: Industry Perspective – Mobile Networking Break Operator Strategies 11:00 – 11:30 09:15 – 11:00 In the opening keynote of the 2013 Mobile World Congress, Keynote 2: Vertical Disruption the CEOs from some of the world’s largest and most important 11:30 – 13:00 operators discuss the challenges and opportunities the future holds for the mobile industry. As more and more verticals and business sectors adopt mobile technology, the Connected Lifestyle seems ever closer to being MODERATOR: realised. What can we learn from the success stories and setbacks Anne Bouverot alike? Join CEOs from across the value chain as they share their Director General GSMA thoughts and experiences of the transformative power and disruptive nature of mobile. KEYNOTE SPEAKERS INCLUDE: Franco Bernabè MODERATOR: Chairman GSMA Rajeev Chand Chairman & CEO MD & Head of Research Telecom Italia Group Rutberg Wireless KEYNOTE SPEAKERS INCLUDE: Randall Stephenson Chairman & CEO Nancy Brown AT&T CEO American Heart Association Xi Guohua Chairman Stephen Girsky China Mobile Vice-Chairman GM César Alierta Executive Chairman & CEO Kaoru Kato Telefónica President & CEO NTT DOCOMO Vittorio Colao Chief Executive Dr Paul Jacobs Vodafone Chairman & CEO Qualcomm Please note the Opening Conference Keynote on Monday will begin at the earlier time of 09:15. Be sure to allow plenty of time to collect your pass, access the venue, and reach the Hall 4 Conference Village. Registration opens at 07:00. Get the latest information at www.mobileworldcongress.com 9
  • 10. Conference Programme The uniquely accessible nature of app design, development and Networking Break delivery makes it one of the most democratic businesses to get into. 13:00 – 14:00 But low barriers to entry guarantee only that players in the apps space have a chance at success – by no means does even popularity Building the Ecosystem for NFC Services assure profitability. So what’s next in mobile apps? And how does a good idea 14:00 – 15:30 become a good business? From idea to execution, from funding NFC services are continuing to be rolled-out by mobile operators, to marketing, hear from the people who have been there and are payment providers and handset manufacturers across the world. doing that in mobile apps. However, NFC has yet to reach its market potential. According to MODERATOR: Strategy Analytics’ Wireless Device Strategies, 48.7 million NFC- Ewan MacLeod, Mobile Industry Review enabled handsets were sold in 2011 and this is predicted to grow to 506.9 million units by 2016. As customer awareness of NFC SPEAKERS INCLUDE: increases, this will encourage a greater use of NFC services such as • David Kim, Animoca accessing information and more advanced services requiring larger • Anshu Dua, comiXology infrastructure investments such as mobile payments. • Sanjay Vakil, TripAdvisor This session will explore how to build the NFC ecosystem and successfully address consumer needs to drive the continued service adoption, particularly in light of competing technologies. Specific Evaluating the Business Case for Mobile focus areas will include educating service providers and consumers Cloud Services to support NFC and how to achieve alignment on industry standards, specifications and key processes. 14:00 – 15:30 The mobile cloud has long offered the potential to provide MODERATOR: mobile operators and other service providers with access to new Pierre Combelles, GSMA revenue streams. For consumers, mobile cloud services have largely SPEAKERS INCLUDE: focused on providing storage and back-up services. Whether • Ryan Hughes, Isis service providers provision the network for these services, develop • François-Xavier Godron, Orange cloud apps or deliver and optimise cloud content for consumers, • Ali Salci, Turkcell mobile cloud has yet to reach its potential and moreover, provide • Bill Gajda, Visa significant revenue streams across the value chain. This session will ask if there is really a business case for providing Apps: Start-Ups, Innovation & Building a consumer-focused mobile cloud services beyond back-up and storage and if so, what are these services. This session will also Successful Business discuss whether players can monetise consumer-focused cloud 14:00 – 15:30 services successfully. Apps have sped through an accelerated evolutionary cycle over the MODERATOR: last 5 years, from experimental through useful to, in many cases, Bengt Nordström, Northstream essential parts of our everyday life. This popularity has also changed SPEAKERS INCLUDE: the business landscape in many ways, opening up opportunities • Malcolm Nicholas, IBM for everyone from bedroom entrepreneurs with the spark of an • Paul-François Fournier, Orange idea to established players employing apps to support their existing • Chan Kin Hung, StarHub businesses. • Laura Yecies, SugarSync, Inc. 10 Register today at www.mobileworldcongress.com/register
  • 11. Business Transformation: right approach can be the key to a renewed growth period for a company, repositioning its assets in order to better compete in the Reshaping Mobile in the Digital Revolution future. On the other hand, mistakes can be made and long-term Developed in conjunction with repercussions can be very damaging. It’s a difficult decision but one that eventually needs to be made. Mergers, acquisitions, joint-ventures, commercial agreements, 14:00 – 15:30 strategic collaboration and so forth…there are many ways by The killer services behind the last 20 years of mobile industry growth which a company can decide to develop its long term strategy and are today facing serious competition from the digital revolution, this session will discuss the latest and hottest trends and activities forcing operators to rethink their role and product portfolio. involving mobile operators, software companies, OEMs, content Equivalent pressures and knock-on effects are already affecting the providers, Internet players and more. big players throughout the ecosystem while opening the doors for MODERATOR: companies with new ideas and ways of doing things. Monte Hong, Accenture What are the best bets for key players in the ecosystem, and what does it take to rethink your business for the next 10 years of SPEAKERS INCLUDE: growth? Find out here. • Lars Fjeldsoe-Nielsen, Dropbox • Daniel Ritz, Etisalat MODERATOR: • Olaf Swantee, Everything Everywhere Rob Rich, TM Forum • Vaughan Smith, Facebook • Injong Rhee, Samsung SPEAKERS INCLUDE: • Stephen Shurrock, Telefónica Digital • Dana Porter, Amdocs • Arun Bhikshesvaran, Ericsson • Dan Rose, Facebook Video Highlight • Li Sanqi, Huawei • Frank Boulben, RIM • Martin Creaner, TM Forum Networking Break 15:30 – 16:00 Growing Pains: The Pros & Cons of M&A, JVs & Partnerships Sunil Mittal, Chairman & MD, Bharti Airtel, 16:00 – 17:30 speaking at MWC 2012 As the mobile ecosystem evolves, the lines dividing competitors from partners blur as players from different parts of the value chain seek better positioning in this ever-changing competitive landscape. In a global marketplace, assessing the best strategic approach to partnerships is very challenging due to the complexity and variety of aspects that need to be taken into account: economic upside, intellectual property protection, business synergies, corporate culture, geographies and, last but not least, their relative competitive position to one another. On one hand, finding the Get the latest information at www.mobileworldcongress.com 11
  • 12. Conference Programme Apps: Evolving Ecosystems Big Data: Big Questions, Big Value? 16:00 – 17:30 16:00 – 17:30 How is the apps ecosystem changing as apps move further into the We’ve all heard plenty of hyperbole about the ‘tsunami’ of mainstream? It’s still too early to claim that the disruption started data generated daily in modern life. But this isn’t just hype, it’s by the proliferation of apps and smartphones has peaked, but the a phenomenon: 90% of all the data that exists today has been ecosystem around the app industry has clearly moved into a new created in the last two years, according to IBM figures. Audio, developmental phase. video, smart metres, connected cars, social media updates … the list of data-generators goes on and on, and is expanding daily. Old rivalries are being reconsidered as mobile operators reassess their strategies in the face of OTT competition; developers look to What can we actually achieve with all this data? The power of the big guys to support them in realising revenue from their start- modern processors and smart analytical tools has put many billions ups; handset makers and infrastructure vendors focus on how to of dollars of potential value into the mobile ecosystem, but this is maximise the effectiveness of their technology in an apps-based not just a technical question for the guys in business analytics. It is world; and regulators, governments and a whole host of industry one that will affect how whole organisations, whether traditionally segments adjacent to mobile seek to produce and manage apps data-driven or not, comprehend and deliver internal processes and that aim not so much to disrupt the status quo, but to better it. external services. Experts from across the board will discuss the current state of But this enormous potential is inevitably qualified by a number the apps industry, and consider how the roles and responsibilities of challenges. Privacy and security concerns never fail to make within it are adapting as the apps market evolves. headlines, the need for partnerships and some agreed standards on network APIs and reporting, and a shortage of qualified personnel MODERATOR: all may slow down big-data development in the mobile ecosystem. Caroline Lewko, Wireless Industry Partnership (WIP) This session will consider the tangible opportunities in mobile big SPEAKERS INCLUDE: data and ask how we can make the most of them. • Sam Ramji, Apigee • Carlton Hill, AT&T MODERATOR: • Oke Okaro, Bloomberg L.P. Steven Spittaels, McKinsey • Mauro Del Rio, Buongiorno SPEAKERS INCLUDE: • Jay Sullivan, Mozilla • Ian Ferguson, ARM • Jose Valles, Telefónica • Khalifa Al Shamsi, Etisalat • Lynda Smith, Twilio • Linus Bengtsson, Flowminder • Paul Bloom, IBM • Jung Hee Song, KT • Yael Garten, LinkedIn • Pablo Mlikota, Syniverse 12 Register today at www.mobileworldcongress.com/register
  • 13. Business Transformation: Networking Break Reshaping the Operator 17:30 – 18:00 Developed in conjunction with Mobile World Live Keynote 16:00 – 17:30 18:00 – 18:45 The rules have changed for the mobile industry in the past five years, and today demand a radical rethink of operations to enable new services. While voice and SMS continue to be the main revenue source for many operators, these revenues are increasingly at risk or declining. Positioning themselves as providers of coverage and capacity poses problems for operators as profits don’t rise in line with costs; but historically they have struggled to compete against agile players in other service ecosystems. Reshaping the business should be a constant challenge to mobile operators these days. Carrying out change while making the most of existing business is a difficult balancing act; in this session pioneering C-level speakers discuss their visions, pain points and surprises leading their companies through genuine business transformation. MODERATOR: Tony Poulos, TM Forum SPEAKERS INCLUDE: • Ernest Cu, Globe • Hans-Holger Albrecht, Millicom Group • Mats Granryd, Tele2 • David Thodey, Telstra Get the latest information at www.mobileworldcongress.com 13
  • 14. Conference Programme Keynote 3: Connecting the Next Billions to Keynote 4: Future of Communications the Internet 11:00 – 12:30 09:00 – 10:30 As Internet-based services continue to put pressure on operator With less than a third of the world’s population connected to the margins, the mobile industry is reaching an important crossroads. Internet, mobile technology will be instrumental in bringing the CEOs from both sides of the debate will take to the stage to share next few billion people online. From the networks and devices their vision on how the industry will need to evolve in the face of to the services themselves, find out how the online landscape this fundamental shift in consumer behaviour. will evolve as the internet community continues to grow over the MODERATOR: coming years. Michael O’Hara CMO MODERATOR: GSMA Guy Zibi Head of Consulting KEYNOTE SPEAKERS INCLUDE: Pyramid Research René Obermann CEO KEYNOTE SPEAKERS INCLUDE: Deutsche Telekom Sunil Mittal Chairman & MD Bharti Airtel Hans Vestberg President & CEO Ericsson Dr Nasser Marafih Group CEO QTel Suk-Chae Lee CEO KT Corporation Gary Kovacs CEO Mozilla Talmon Marco Founder & CEO Viber Stephen Elop President & CEO Nokia Networking Break 10:30 – 11:00 14 Register today at www.mobileworldcongress.com/register
  • 15. Marketing: Brands Go Mobile Networking Break 12:30 – 14:00 14:00 – 15:30 The profound shift in the way consumers interact with their phones Smaller but Smarter: Making a Success of has meant that big brands must now begin to engage more fully Small Cell Networks with mobile. For a significant and growing proportion of people, engaging in shopping, social media, gaming, on-demand video 14:00 – 15:30 and many other consumer activities via a mobile device is the new Depending on who you listen to, the adoption rate for small cells normal. – from indoor femtocells to microcells – ranges from the very fast But big brands have had a tough choice in the last few years to the astronomical. What is the reality behind the hype? There when it comes to mobile. The rapid adoption of the technology are first-movers with some very impressive activity. However, while – especially of smartphones and tablets – coupled with the diverse there is undoubtedly progress in many areas to solve issues such as ecosystem of developers and users has made it difficult to pinpoint Wi-Fi integration, interference management, backhaul and inter- how to invest in this diffuse and quick moving medium. A brand’s RAT handoff there is still a long way to go before the technology reputation is key to its survival, and mobile has had to prove that it is mature. is a robust enough channel to shoulder that responsibility. One thing looks certain, however; to gain the most advantage from But brands are now moving out of the experimental stage with small cell deployments, both commercial and technical, moving mobile advertising and marketing, and taking more confident steps intelligence away from the core network will be key. In this session to embrace the medium as fundamental to their communications we will gain some valuable insight into how small cell technologies strategy. In this session, hear from some of the world’s top brands and capabilities are developing and the new business cases that about how they went mobile. they create for operators. MODERATOR: MODERATOR: Anna Bager, IAB Caroline Gabriel, Maravedis Rethink SPEAKERS INCLUDE: SPEAKERS INCLUDE: • Lisa West, IHG (InterContinental Hotels Group) • Mike Schabel, Alcatel-Lucent • Maïte Oonk, KLM • Michael Flanagan, Arieso • B. Bonin Bough, Mondelêz International • Shayan Sanyal, Bluwan • Keith Weed, Unilever • Simon Brown, ip.access • Catherine Ulrich, Weight Watchers • Sadayuki Abeta, NTT DOCOMO • Manish Singh, Radisys • Geun Hwangbo, SK Telecom • Il-Hyun Sohn, SK Telesys • Mike Gallagher, Spidercloud • Chris Gilbert, Ubiquisys • J.R. Wilson, WBA Get the latest information at www.mobileworldcongress.com 15
  • 16. Conference Programme Mobile Identity: Opportunities & Future of the City: Challenges for Service Providers Smarter Cities, Smarter Living 14:00 – 15:30 14:00 – 15:30 The adoption of consumer-focused mobile services, particularly Making a city smart, efficient and sustainable is a formidable task, those utilising the cloud, is increasing rapidly. The proliferation but one that many public- and private-sector bodies the world over of user data presents significant opportunities and challenges for agree will be a crucial evolution in the way we live. By 2030, the service providers in managing transactions securely and protecting UN forecasts there will be over 5 billion people living in the world’s users’ identity, and mobile operators are well-positioned to play a cities. This will include not only mega cities well beyond what critical role in this scenario. currently exists, but also many more smaller urban centres that will have to grow quickly to keep up with demand. This growth will However, opportunities for the development of mobile identity draw heavily on rapidly depleting resources, so new ways will have services extend beyond the mobile operator to other service to be found to make the resources we have go further. providers such as SIM card manufacturers, security software and data storage companies. Furthermore, the adoption of services can Mobile networks will be key to delivering some of the digital services be catalysed through partnerships with governments and other that will help citizens live healthier, safer and more sustainable public sector organisations. lives in these future cities. A ubiquitous communications structure capable of real-time analytics and response will help with everything This session aims to explore the opportunities and challenges from mass transit efficiency to saving money on household for service providers in driving the development and adoption of bills. Mobile can help not only with environmental and financial mobile identity services. concerns, but also with social issues, such as political engagement MODERATOR: and social mobility. Dave Birch, Consult Hyperion In this session, hear from the experts at the forefront of this SPEAKERS INCLUDE: transformation about mobile’s contribution to the future of the city. • Sabine McIntosh, Citi MODERATOR: • Patrick Fischer, Fischer Consultancy Mark Newman, Informa Telecoms & Media • Douglas Daberius, Nokia Siemens Networks SPEAKERS INCLUDE: • Josh Williams, Facebook • Michael Halbherr, Nokia • Barbara Flügge, Sybase, a SAP Company • Christian Kuhn, Sybase, a SAP Company • Erik Brenneis, Vodafone 16 Register today at www.mobileworldcongress.com/register
  • 17. Networking Break Keynote Highlight 15:30 – 16:00 Whose Network? Emerging Network Business Models 16:00 – 17:30 The days when a mobile operator owned ‘a mobile network’ are long gone. However, the advent of LTE and all-IP cores, small cell networks and Wi-Fi integration are taking a re-imagination of network business models to a new level. Technical considerations, cost and planning regulations are driving the increased adoption of Dr. Paul Jacobs of Qualcomm multiple business models for network deployment and operation during his MWC 2012 Keynote such as network sharing, wholesaling and outsourcing. This session examines the implications of these trends for established and new-entrant ‘mobile’ network providers – itself an increasingly blurry concept. What are the business opportunities, and what does this shift mean for concepts of customer ownership, data ownership, regulation and service delivery? MODERATOR: Emin Gürdenli, Azenby SPEAKERS INCLUDE: • Gabrielle Gauthey, Alcatel-Lucent • Nicolas Ott, Arqiva • Magnus Mandersson, Ericsson • Evan Kaplan, iPass • Eduardo Duato, Orange Spain Get the latest information at www.mobileworldcongress.com 17
  • 18. Conference Programme Marketing: Regional Focus: Sub-Saharan Africa How Not to Build a Mobile Campaign 16:00 – 17:30 16:00 – 17:30 Sub-Saharan Africa is one of the fastest-growing regions globally The reality of mobile advertising and marketing has not always lived for mobile penetration, usage and revenues. While the world has up to its promise, but the reality is finally gaining ground on the been rocked by economic crises, the region’s mobile ecosystem has hype. As a new screen, mobile was always going to take time to be seen continued subscription growth and now accounts for over accepted and understood, and to become a mature and respected 454m connections, according to Wireless Intelligence, making it medium for marketers. But the industry is rapidly becoming more one of the world’s largest pools of mobile subscribers. It has taken sophisticated in its understanding of how best to use mobile, a significant role in applying mobile to verticals such as education, so what can we say about the future of mobile advertising and healthcare and finance, buoyed by the innovation of home-grown marketing in light of the way it’s been done in the past? entrepreneurs. They say we learn from our mistakes. In this session, mobile- Nevertheless, there are significant challenges for Sub-Saharan marketing experts will do the next best thing and help you learn Africa as a region, such as maintaining operator profitability and from others. revenues as mobile penetration spreads to less affluent customers; and ensuring regulation keeps pace with the potential of the MODERATOR: region. The solutions it finds have the potential to teach the mobile Paul Palmieri, Millennial Media industry across the rest of the planet. SPEAKERS INCLUDE: MODERATOR: • Victor Malachard, Adfonic Bradley Shaw, Africa Telecoms • Stephen Upstone, LoopMe Media • Brian Wong, Kiip SPEAKERS INCLUDE: • Dave Gwozdz, Mocean Mobile (a division of Mojiva, Inc.) • Manoj Kohli, Bharti Airtel • Stéphanie Hospital, Orange Digital Audience and Advertising • Lars Linden, Ericsson • Mike Zarrilli, The Weather Channel Companies • Her Excellency Mrs Omobola Johnson, Federal Ministry of Communication Technology, Nigeria • Nic Rudnick, Liquid Networks • Sifiso Dabengwa, MTN Group • George Ferreira, Samsung Africa 18 Register today at www.mobileworldcongress.com/register
  • 19. Mobile Entertainment: Networking Break The Rise of the Digital Global Event 17:30 – 18:00 16:00 – 17:30 Mobile World Live Keynote No-one could predict the part that mobile played in the consumption and delivery of content during the London 2012 Olympic Games. 18:00 – 18:45 When London was named the host city in 2005, there was concern that mobile networks might not be able to support the influx of visitors and content at the event. Seven years later, a combination of sophisticated mobile content and the seamless delivery of live coverage across multiple devices made London 2012 a powerful example of the impact of mobile content delivery. Looking towards future large-scale events, like 2014 FIFA World Cup, what lessons can be taken from this positive example of the marriage of mobile and live content? How did the mobile industry meet customer’s needs and what planning was involved? Hear from the people that made it happen at London 2012 and those hoping to improve the mobile experience at future large scale events. MODERATOR: Justin Springham, GSMA SPEAKERS INCLUDE: • Alex Balfour, Alex Balfour Consulting • Ian Brown, Axell Wireless • Phil Fearnley, BBC • Rikard Steiber, Google • Derek McManus, O2 Get the latest information at www.mobileworldcongress.com 19
  • 20. Conference Programme Keynote 5: Operating in the Cloud Networking Break 09:00 – 10:30 10:30 – 11:00 With revenues from traditional services set to fall over the coming years, the long term outlook for mobile operators appears Keynote 6: Mobile in Media challenging. The growing importance of cloud computing seems 11:00 – 12:30 to present operators with an important opportunity and they seem ideally poised to take a central position within this emerging The advent of the Internet has already had dramatic and far- ecosystem. reaching consequences for traditional media. A second round of disruption is under way as consumers rely more and more on their How can operators leverage their network assets to ensure mobile phones and other devices as a new access point for content, they remain as relevant as possible in this rapidly evolving and news and entertainment. How will the media and advertising competitive IT revolution? What kind of services will prove most landscapes shift in response, and what can the mobile industry commercially successful and how will these fare in an already learn from industries that have already had their models tested by competitive marketplace, famed for its disruptive nature and rapid digitalisation and the Internet? pace of innovation. KEYNOTE SPEAKERS INCLUDE: MODERATOR: Paul Gunning Tom Wheeler CEO, Tribal DBB Worldwide & MD Group Chief Digital Officer Core Capital Partners DDB KEYNOTE SPEAKERS INCLUDE: Drew Houston Susan Whiting Founder & CEO Vice Chair DropBox Nielsen Kevin Johnson CEO Juniper Networks Video Highlight Kevin Johnson, CEO, Juniper Networks, speaking at MWC 2012 20 Register today at www.mobileworldcongress.com/register
  • 21. Back to the Future: Networking Break 12:30 – 14:00 Mobile Innovation 2023 14:00 – 15:30 Health: Achieving Scale through Visit the future of mobile communications at the next-generation Partnerships mobile innovation session in Mobile World Congress 2013. 14:00 – 15:30 This demo-heavy session will attempt to predict the mobile future through pitch presentations from young, inventive start-ups and How can mobile reach its potential to improve both the outcomes keynote speeches from established industry innovators. and the economics of global health? One way is through cross- industry partnerships that will allow mHealth solutions a scale Delegates will be invited to vote on the innovation that will make that would be out of reach to the mobile and health industries in the most impact to the future of communications and social isolation. interaction in 10 years’ time as 6 companies pitch their concept in a battle for recognition by our panel of industry investors and to gain There are hundreds of live and pilot mHealth deployments currently the lead in our audience vote. underway across many and diverse territories, but many of these projects, both commercial and pilot, will remain short term or small Join us as we go back to the future in this year’s Mobile Innovation scale and will fold once initial funding is exhausted. To reach scale, session. mHealth systems must in many cases be designed to integrate with MODERATOR: existing health systems. This is not something the mobile industry Paul Lee, Deloitte Research can achieve alone, despite operators’ expertise and experience in delivering end-to-end services to their customers, and will require SPEAKERS INCLUDE: strong working partnerships between mobile network operators, • Patrick Ostiguy, Accedian health applications and health IT providers. • Iain McCready, Cortexica • Dídac Lee, Inspirit & Barcelona FC Board Member Speakers in this session will showcase examples of mHealth projects • Peggy Johnson, Qualcomm that have gone beyond the small scale and pilot stages. They will • Gianluca D’agostino, Neomobile seek to identify best practice in making mHealth sustainable, and • Promod Haque, Norwest Venture Partners will discuss the progress and challenges in partnering for mHealth. • Jon Lindén, Procera Networks MODERATOR: • Carlos Domingo, Telefónica Digital David Wood, Accenture SPEAKERS INCLUDE: • Pamela Goldberg, Massachusetts Technology Collaborative • Kirsten Gagnaire, MAMA - Mobile Alliance for Maternal Action • Oscar Gómez, Telefónica Digital • Chris Mulley, ZTE Get the latest information at www.mobileworldcongress.com 21
  • 22. Conference Programme Learning from Consumer Behaviour Future of the Enterprise: Can Mobility Transform the Business? 14:00 – 15:30 Around the world, mobile experiences are redefining how 14:00 – 15:30 consumers act and what they want from their telecoms provision. Businesses are increasingly seeing the value of mobility as an Some of these general trends are fairly clear, such as better data enabler of business transformation to drive greater efficiency, speeds leading on average to more data consumption. However, agility and customer engagement within their organisations. At looking in more detail at the evolving behaviour and implicit or one end, larger enterprises are accepting that mobility is a source of explicit demands of different customer groups holds the key to competitive advantage and it is often being embraced as part of an improving customer revenues, loyalty and profitability – if only the enterprise mobility strategy. At the other end, smaller enterprises information can be acted upon effectively, which typically involves are often choosing mobile as a growing, critical channel through collaboration across business units. which to go to market with their services. This session will provide valuable data and analysis of how customer This session will examine how enterprises of all sizes and from a activities and desires are changing, followed by the opportunity to variety of industries are embracing mobility to achieve tangible learn from the challenges and triumphs of companies using their business benefits. It will also explore whether bring your own customer insight to develop winning propositions. device (BYOD) is an enabler or a hindrance in this endeavour. MODERATOR: MODERATOR: Simon Burckhardt, Route30 Nick McQuire, IDC SPEAKERS INCLUDE: SPEAKERS INCLUDE: • Aldo de Jong, Claro Partners • John Marshall, AirWatch • Liz Miller, CMO Council • Jim Somers, Antenna Software • Jeremy Copp, comScore • Tarun Nimmagadda, Mutual Mobile • Igor Sarenac, Convergys • Nick Brown, SAP • Caroline Noublanche, Doro • José Luis Gamo, Telefónica Multinational Solutions • Pat McCarthy, Ericsson • Miguel Carrero, HP • Naveen Tewari, InMobi • Bob Burgoyne, TNS 22 Register today at www.mobileworldcongress.com/register
  • 23. High-Growth Mobile Tech Investment: Networking Break 15:30 – 16:00 From Start-Ups to IPOs 16:00 – 17:30 Health: Innovating for Global Health Despite the global economic issues, or perhaps as a consequence of 16:00 – 17:30 them, the mobile technology industry has been a rising star in the investment community. Capital is abundant and the marketplace Bringing together the traditionally fast-moving mobile industry for venture capital and private equity firms is a very competitive and the traditionally slow-moving health field was always going one, even showing signs of saturation. to provide a fertile ground for innovation. The frontier between mobile and health is peppered with opportunities to make a But unlike capital, good opportunities are not abundant and massive difference to the lives of many people very quickly. finding the right companies to invest is what dictates successful. As investors look for the next home run in terms of returns, they But innovating for health is not necessarily an easy way to make also need to understand that this is a very risky business, where a living. The diversity of the mobile and health industries means mortality rate is very high. In this context, the role of incubators that, whilst there are many opportunities, there are also many and accelerators is critical in order to identify and seed early stage challenges. Regulation, privacy concerns, questions surrounding start-ups, providing business guidance, vision and getting them funding and revenue models – both industries still have much to ‘pitch-ready’, in an inversion of the regular ‘entrepreneur seeking address to capitalise on the exciting new ideas emerging from the funding’ story. intersection of mobile and health. Speakers in this session will take a look at what’s new and what’s On the other side of the spectrum, big companies need to seek coming through in mobile health. Innovators will showcase the funding via M&A, IPOs or other financing tools in order to expand future of health, from new uses for standard mobile tech to new and realise their strategies, as keeping the competitive edge in an devices with the potential to revolutionise the field, and will ask innovation-centric industry is very expensive. This session will bring what makes an enabling environment for mobile health innovation. together key players in this value chain to discuss the current state of mind in the investment community when it comes to mobile MODERATOR: tech start-ups, from venture capital, private equity, accelerators, Dan Shey, ABI Research entrepreneurs and large corporations. SPEAKERS INCLUDE: MODERATOR: • Ben Chodor, Happtique Laureen Cook, IFC • Marcus Sigurdsson, McCann Health • Benjamin Sarda, Orange Healthcare SPEAKERS INCLUDE: • Rick Valencia, Qualcomm Life • Sean Park, Anthemis Group • Arjen Swank, Text To Change • John Malloy, Blue Run Ventures • Timothy Lee, Sequoia Capital • Jon Bradford, Springboard • Tracy Isacke, Telefónica Digital Get the latest information at www.mobileworldcongress.com 23
  • 24. Conference Programme QoE: Enriching the User Experience, Speakers will include representatives from across the mobile ecosystem and retailers from different high growth verticals who Enriching the Operator? will provide an overview on the opportunities and challenges in the 16:00 – 17:30 retail space and showcasing the latest mobile innovations. The mobile user’s overall Quality of Experience has never been MODERATOR: more important to operators or as tricky to measure and manage. David Gosen, Nielsen Network-oriented measures of QoS are being superseded by SPEAKERS INCLUDE: more holistic ways of understanding the user’s expectations and • Danielle Lee, AT&T experience interacting with the operator and its services. • Ambarish Mitra, Blippar Throwing more bandwidth at users is no longer an option: unless • Marcelo Claure, Brightstar Corporation operators improve the whole user experience other players will • Steve Yankovich, eBay Mobile continue to pressure operators. • David Katz, Groupon • Ercan Kilic, GS-1 This session will provide practical ideas and coordinated approaches • Benjamin Burghardt, METRO Group allowing operators to measure, improve and profit from users’ QoE • Sandra Alzetta, Visa Europe throughout the customer lifecycle. MODERATOR: Vladimir Dimitroff, Prism Consulting Networking Break SPEAKERS INCLUDE: 17:30 – 18:00 • Andy Holcombe, Comverse • Poppy Crum, Dolby Laboratories Mobile World Live Keynote • David Edmondson, eRecycling Corps • Philippe Leon, HP 18:00 – 18:45 • Khalid Attia, Huawei • Noah Chancellor, STC • Cayetano Carbajo, Telefónica • David Ffoulkes-Jones, WDS Retail Therapy: Enhancing the Shopping Experience through Mobile 16:00 – 17:30 This session will examine the latest uses of mobile technology in the retail environment. From customer engagement on-device and online to driving footfall and innovation in-store, mobile is revolutionising the retail experience. Over 90 minutes the true impact of mobile will be tracked through its entire lifecycle supported by case study presentations and live demonstrations. 24 Register today at www.mobileworldcongress.com/register
  • 25. Keynote 7: Networking Break Mobile as a Platform for Innovation 11:00 – 11:30 09:30 – 11:00 Technology Evolution: Network Operations Mobile technology has proven itself to be a remarkable platform for innovation, with smartphones now the dominant computing for Optimal Service Delivery platform. In the final keynote of the 2013 Mobile World Congress, Developed in conjunction with pioneers of the new digital revolution will share their insights and experiences on what it takes to become a successful innovator in the mobile space. KEYNOTE SPEAKERS INCLUDE: Axel Dauchez 11:30 – 13:00 CEO Deezer Providing a superior customer experience will be one of the main objectives for operators in coming years. They will need to enhance the end-to-end quality of service provided by their networks Dennis Crowley while increasing network capacity. This goes hand in hand with Founder & CEO optimised, converged operations to improve the cost base, service Foursquare time-to-market and overall flexibility. This session will give insights into how to measure end-to-end QoS Marc Dillon (Quality of Service) and to identify the main parameters impacting CEO customer experience. Furthermore, industry leaders will introduce Jolla the latest methods to operate future networks efficiently and will present initiatives to define requirements for unified operations standards. MODERATOR: Video Highlight Claude Achcar, Actel Consulting SPEAKERS INCLUDE: • Rati Thanawala, Alcatel-Lucent • Pawel Lopata, Comarch • Craig Farrell, IBM • Jae Woan Byun, NGMN • Mark Cummings, Orchestral Networks • Jinsung Choi, SKT • Joachim Horn, Tele2 • Juan Manuel Caro, Telefónica Dennis Crowley, Foursquare, Speaking at MWC 2012 Get the latest information at www.mobileworldcongress.com 25
  • 26. Conference Programme Future of the Home: Battle for the Consumer 11:30 – 13:00 Serving ‘the connected home’ is seen by many as a great opportunity to expand their share of consumers’ wallets. Sectors as diverse as entertainment, fixed and mobile telecoms, utilities, healthcare, consumer electronics and home automation all have their sights set on delivering a better experience in the home. Moreover, each sector has the opportunity to secure share of wallet at others’ expense, creating a potential battle. However, many companies and industries are only approaching a piece of the puzzle, expanding their influence into multi-screen entertainment, Mobile Money: for example, or heat and lighting controls. Navigating the Mobile Wallets Landscape To date, the one thing that unifies them all is the potential to use tablets or smartphones to access and control objects or services 11:30 – 13:00 remotely. Big questions remain, however: does anybody have the Mobile wallets, which enable payments and other transactions, are vision and influence to deliver a truly comprehensive ‘connected one of the most frequently talked-about technologies of the mobile home’ offering? And, if so, where is the mobile opportunity in all age. Banks, credit card companies, mobile operators, payment this? Find out in this session. providers, retailers and technology vendors are rolling out mobile MODERATOR: wallet solutions en masse, but despite their apparent popularity, Janice Hughes, Redshift Strategy Consulting consumer adoption of mobile wallets remains low. While more information would seem the obvious solution to drive usage SPEAKERS INCLUDE: of mobile wallets, in this fast-changing market, consumers are • Kevin Petersen, AT&T looking for quick, intuitive services without the need for education. • Raffaele de Peppe, DLNA If mobile wallets are to become more pervasive, communicating • Mark Curtis, Fjord the value proposition to consumers is key – the providers that offer • Patrice Slupowski, Orange the strongest value propositions will be the likely winners in this • Bart Vercammen, Technicolor market. • Weijun Lee, ZTE USA This session aims to provide an overview of the mobile wallets landscape and the critical success factors. It will also consider how to drive consumer usage, or indeed whether mobile wallets are presenting a solution to a problem whose time has not yet come. MODERATOR: Eden Zoller, Ovum SPEAKERS INCLUDE: • Marco Quatorze, America Movil • Naveed Sultan, Citi Transaction Services • Peter Hazlehurst, Google Wallet • Ed McLaughlin, MasterCard • Hill Ferguson, PayPal • Emre Sayin, Turkcell 26 Register today at www.mobileworldcongress.com/register