The document discusses a theory of broadcast media that focuses on the balance between programming (non-advertising content) and advertising. It notes that in the US broadcast industry, firms generate revenue from both supplying free programming to attract an audience and selling advertising time to third parties. The model presented examines how the interaction of broadcasters, advertisers, and consumers determines the amount of non-advertising content produced. It also includes charts about types of media and advertisements in different countries.

1. BROADCASTING
MEDIA
A THEORY OF BROADCAST MEDIA
CONSENTRATION AND COMMERCIAL
ADVERTISING.

2. INTRODUCTION
The broadcast industry in the united states is unique in that a unit of
broadcast firm output is imperfectly related to firms revenues. That is
broadcast media output is divided between non advertising (i.e.,
programming) and advertising components. The latter generate income for
the firm while the sum of the components jointly determine firm’s costs.
broadcast firms must , on a continuing basis , strike a balance between
garnering an audience through the supply of a zero price output while
simultaneously selling different output to a third party. It is this balance that is
the central focus of the model we present. In this paper, we explore how the
interaction of broadcasters, advertisers, and consumers determines the level
of non-advertising broadcast content produced by broadcast firm

3. 8.2, 58%3.2, 23%
1.4, 10%
1.2, 9%
Broadcast media vs.
Advertisement
uk usa sa ussr

4. TYPES OF MEDIA TYPES OF ADVERTS