As a fan of the venue, I decided to try redesign Brixton Jamm's visual identity. In this first part, I go through the existing brand assets and identify the brand's values, positioning and personality.
2. WHY
REDESIGN?
Luca Marchal
Designer & Web Developer lucamarchal.com
- As one of the last independent music
venues in London, their visual language
should be more identifiable.
- The current brand identity lacks
cohesion.
- Struggles to represent what makes the
venue unique, the diversity of music
and people who attend.
5. BRAND
IDENTITY
Luca Marchal
Designer & Web Developer lucamarchal.com
In order to create a visual
system that reflects the brand,
we need to first understand the:
7. BRAND
POSITIONING:
Luca Marchal
Designer & Web Developer lucamarchal.com
“Proud to be from Brixton”
“Oozing with culture”
“Built by clubbers
& music lovers”
“A place where you feel
truly at home”
8. BRAND
PERSONALITY &
TONE OF VOICE:
Luca Marchal
Designer & Web Developer lucamarchal.com
JOYFUL ENTHUSIASTIC FRIENDLY
PROUD URBAN SOCIABLE
INCLUSIVE
MEMORABLE
9. Luca Marchal
Designer & Web Developer lucamarchal.com
NEXT
STEPS:
Taking the brand
values, positioning &
personality and
translating them to a
visual identity system.
10. WATCH OUT
FOR PART 2:
Luca Marchal
Designer & Web Developer lucamarchal.com
Visual Ideation &
Exploration
Disclaimer: This is an educational redesign and
is not a commissioned project by Brixton Jamm.
