2. PREVIOUS PROJECTS: AMNESTY INTERNATIONAL’S - “ART 4 RIGHTS” (2016)
Darrin Chandler Jr.
WORK PORTFOLIO
2
OBJECTIVE
I was brought in by Art for Amnesty’s Creative Director Marvin Bing to
consult on activating the art programming for Amnesty International’s
scheduled two-day event at the LA Container Yard.
Art for Rights is part of Amnesty International’s Write for Rights
Campaign, which runs through December 31. Every year, hundreds of
thousands of people worldwide write letters, emails, text messages,
faxes and tweets on behalf of prisoners of conscience, human rights
defenders and others at risk of human rights violations.
STRATEGY
Following Amnesty’s brand mission and working with the Creative
Director, we planned to diversify the artist pool and gather artist’ that
are typically not associated with Human Rights. Our goal was to further
the events reach and open the dialogue to untapped demographics.
CREATIVE EXECUTION
The specially curated list of artist that we chose aligned themselves with
Amnesty’s human rights work by creating 12 original five’ by eight’ murals
in the world famous Container Yard; a cultural arts space stretching more
than an acre in the downtown arts district. My hand picked Artists
Alexander John & Josh Blevins was chosen to collaborate even further
with Amnesty. Alexander created an exclusive 1 of a kind “Human Rights”
Branded Adidas Sneaker. Josh installed a thought-provoking piece on
the global refugee crisis.
RESULTS
Event Info: Press Release
Attendance: 2000+
Digital Campaign: EVENT VIDEO RECAP
3. PREVIOUS PROJECTS: BOMBAY SAPPHIRE’S NATIONAL ARTISAN SERIES (2016)
Darrin Chandler Jr.
WORK PORTFOLIO
3
OBJECTIVE
For the 2nd year in a row, I partnered with TEN35 to assist in
bringing awareness to their client BOMBAY SAPPHIRE'S ARTISAN
SERIES.
The BOMBAY SAPPHIRE® Artisan Series is a national search to find
the next big name in visual arts. Created in partnership with Russell
and Danny Simmons’ Rush Philanthropic Arts Foundation
the Artisan Series offers under represented artists a national
platform to showcase their work.
STRATEGY
Position the brand as one that is intertwined and connects with the
paradigm shift happening in the art world. Reinforce the premium
nature of Bombay Sapphire by connecting the Urban Elite
consumer to the brand through the target's passion for the visual
arts.
CREATIVE EXECUTION
I used my agency, “Eastmen Collective”, social media platform to be the
brand ambassador for the program. Utilizing the authentic brand my
agency has developed, we encouraged people to participate in the
Bombay Contest.
Continuing my Brand Ambassador duties, I was selected as a panelists for
the Artisan Series “Art Talk” Session during the New York Regional Final.
Panelists were chosen based on their success in helping artists achieve
their goals. The themes of the panel focus on how art influences
movements and society.
RESULTS
Digital Campaign: EVENT VIDEO RECAP
More Info on Series: CAMPAIGN VIDEO
4. PREVIOUS PROJECTS: FOURTH OF NOVEMBER NATIONAL ARTIST SERIES (2016)
Darrin Chandler Jr.
WORK PORTFOLIO
4
OBJECTIVE
I was contacted by FOURTH OF NOVEMBER, a New York born dry
goods company, to create an experience that introduces the world
to the brand and their new partnership with FOOTACTION.
STRATEGY
The idea was to highlight the core identity of the Fourth of
November Brand which is built on artisan ideals, craftsmanship and
design. We wanted to create an atmosphere and environment that
perpetuates this through a specialty curated event / show room.
CREATIVE EXECUTION
My team and I pinpointed the Footaction stores that were carrying the
most Fourth of November product and decided to have the event in those
markets. We incorporated local visual artists and had them collaborate
with the denim brand products to create one of a kind art works. We used
these artworks to physically activate the space while using the Fourth of
November product line as the backdrop. The two markets we chose were,
New York City, NY & Atlanta, GA.
To contribute to the physical activation / event, we created a digital
campaign that tells each artist’s story, interviews them and documents the
journey of the denim, from inspiration, all the way to the finished product
displayed at the specialty exhibition / event.
RESULTS
Attendance (NYC & ATL):1000+
Media Impressions (NYC & ATL): 40+ MILLION
Press Links: COMPLEX , REVOLT TV , VIBE , GLOBAL GRIND
ATL EVENT INFO
Date: Mar 24th, 2016
Venue: Ambient+Studios
Digital Campaign:
ATL VIDEO SERIES
NYC EVENT INFO
Date: Jan 21th, 2016
Venue: STUDIO ARTE
Digital Campaign:
NYC VIDEO SERIES
5. PREVIOUS PROJECTS: RISING TIDES (2015)
Darrin Chandler Jr.
WORK PORTFOLIO
5
OBJECTIVE
I was tasked with creating a new event and original content for artist
Jay West & cognac company D'USSÉ, in collaboration with La
Marina NYC.
STRATEGY
The title and essence of the event is an acknowledgement of the
cultural shift with regard to the ever-growing popularity of fine art
among younger, more diverse crowds and the cultivation of new
collectors, while also paying homage to the neighborhood and
atmosphere of La Marina.
CREATIVE EXECUTION
To execute this strategy my team and I decided to the carefully select visual
artist that catered to our targeted audience while transforming the La
Marina restaurant into an Art Gallery. With its unrivaled views of the
Hudson River and George Washington Bridge, the La Marina outdoor
space was transformed into a cigar lounge with D’uss’e creating an elegant
and satisfying experience. To top off the event, we created a digital
commercial for Jay West and D’uss’e to distribute on their media channels.
RESULTS
Attendance: 300+
Media Impressions: 200+ Posts on Instagram / 10K+ Likes on Instagram
EVENT INFO
Date: Oct 7th, 2015
Venue: LA MARINA NYC
Digital Campaign:
EVENT VIDEO RECAP
6. PREVIOUS PROJECTS: BOMBAY SAPPHIRE’S NATIONAL ARTISAN SERIES (2015)
Darrin Chandler Jr.
WORK PORTFOLIO
6
OBJECTIVE
I was targeted by Commonground / MGS to assist in bringing
awareness to their client BOMBAY SAPPHIRE'S ARTISAN SERIES.
Over the past years, the submissions and engagement level has
decreased.
The BOMBAY SAPPHIRE® Artisan Series is a national search to find
the next big name in visual arts. Created in partnership with Russell
and Danny Simmons’ Rush Philanthropic Arts Foundation
the Artisan Series offers under represented artists a national
platform to showcase their work.
STRATEGY
Position the brand as one that is intertwined and connects with the
paradigm shift happening in the art world. Pair the brand with a
immensely popular artist that is bridging the gap between the old
and new age art enthusiasts through social media.
CREATIVE EXECUTION
I enlisted artist BRIAN KIRHAGIS “BK The Artist” – (116k Instagram
followers), to be the brand ambassador for the program. Utilizing BK’s
outspoken social media presence, we curated and produced 5 original
content “posts” for BK to use on his social media accounts to engage new
users and encourage people to participate in the Bombay Contest.
RESULTS
Media Impressions: 15K+ Likes on Instagram
7. OBJECTIVE
I was tapped by Atlantic / MMG recording artist WALE to create an
Art Exhibition that celebrated his newly minted “Every Blue Moon”
brand and release of his new mixtape titled “Festivus”.
STRATEGY
Create a physical / visual experience that encapsulates the many
creative facets of Wale’s persona and career. Highlight Wale’s
personal and unique relationship with Jerry Seinfeld and the classic
Seinfeld sit-com. The title of “Exhibition About Nothing” is a play off
of Wale’s previous mix tapes - upcoming album and his inclusion of
Jerry Seinfeld into his bodies of works.
PREVIOUS PROJECTS: WALE’S - EXHIBITION ABOUT NOTHING (2014)
Darrin Chandler Jr.
WORK PORTFOLIO
7
CREATIVE EXECUTION
The exhibition, which opened the same day as the musician’s new
mixtape, “Festivus” is also the cult-favorite holiday of the Seinfeld show
(December 23rd.). The show featured artwork from some of the art world’s
youngest rising stars and was inspired by Wale’s music, Jerry Seinfeld, and
the classic Seinfeld sit-com. The exhibition was held at Lyons Wier Gallery
in Chelsea NYC for a week.
EVENT INFO
Date: Dec 23rd 2014 - Jan 4th 2015
Venue: LYONS WIER GALLERY
Digital Campaign: EVENT VIDEO RECAP
RESULTS
Attendance: 5000+
Social Media Impressions:
500+ Posts on Instagram / 40K+ Likes on Instagram
Press Coverage (Links):
COMPLEX , THE SOURCE , SNEAKER WATCH , VIBE
