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Unit B4
The Old Peanut Factory
22 Smeed Road
London
E3 2NR

+44 (0)7979 854 324
mark@somethingfromus.com
www.somethingfromus.com
Thoughtful,
        beautiful
interior, product
design and social
      innovation
Poncho No.8
Interior
Poncho No.8




Poncho No.8 were looking to create an impact with
their first retail offering in the highly competitive City
of London lunchtime market.

SfU created a fresh, colourful interior complete with
a multi-coloured herringbone floor that reflects the
healthy food on offer.

                                                             www.somethingfromus.com
A Little `Something from Us’
   Exhibition




www.somethingfromus.com
A Little `Something from Us - LDF 2009 - The Dock
                                                    SfU curated, designed
                                                    and exhibited at ‘A Little
                                                    Something from Us’ - The
                                                    largest show at Tom Dixons
                                                    inaugural event for the
                                                    London Design Festival.

                                                    A Little Something from
                                                    Us showcased fifteen top
                                                    designers, makers and
                                                    illustrators from across
                                                    Europe.




                                                        www.somethingfromus.com
‘Best Of’
   Exhibition




www.somethingfromus.com
‘Best Of’ - LDF 2008 - Tent London

                                     SfU co-designed and curated
                                     ‘Best Of’, a major collaborative
                                     exhibition at Tent London,
                                     part of the London Design
                                     Festival 2008.




                                         www.somethingfromus.com
Honda - Stussy Zoome
   Product Launch




www.somethingfromus.com
Honda - Stussy Zoomer




                        Design for 20 limited edition scooters created for the
                        launch of a collaboration between Stüssy and Honda.

                        A collaboration with Ben Wilson Design.




                                                           www.somethingfromus.com
Harry’s Bar
Interior
Harry’s Bar




Interior design, brand identity and print
material including menus and wine lists for
a high end bar and restaurant in the City of
London.



                                               www.somethingfromus.com
Manicomio Restaurant
Interior
Manicomio Restaurant




Interior design, brand identity and print material
including menus and wine lists for a high end bar
and restaurant in the City of London.




                                                     www.somethingfromus.com
Brian Lara - MCC Museum
Exhibition
Brian Lara Exhibition - MCC Museum




                                     Design and curation of an
                                     exhibition detailing the life and
                                     career of West Indian batsman
                                     Brian Lara.




                                                www.somethingfromus.com
Drawn Ink - IPC Media
Brand Creation and Guidelines
Drawn Ink - IPC Media

                                   IPC Media

 D R AWN I N K .                   commissioned SfU
                                   to create a brand
                                   identity, guideline
                                   document and
 The Chevron can be used as on     promotional book
 this page as a differentiating    to launch Drawn
 device between text and           Ink. - A new brand
 images.                           representing their
                                   huge vintage comic
                                   and illustration
                                   archive.

                                   The brand relfects the
                                   style of vintage comic
                                   typography whilst
                                   retaining an inherently
                                   British feel.




                                             10

                                  www.somethingfromus.com
D&G/Sony Ericsson Jalou
Online press launch
D&G/Sony Ericsson Jalou
Online press launch
                           Sony Ericsson
                           Dolce and Gabbana

                           SfU were asked by
                           Sony Ericsson to
                           create an online press
                           launch for their new
                           collaboration with
                           Dolce & Gabbana, the
                           Jalou mobile phone
                           handset.




                          www.somethingfromus.com
Sony Ericsson Pureness
Online press launch
Sony Ericsson Pureness
Online press launch

                          Sony Ericsson
                          Dolce and Gabbana

                          SfU were asked by
                          Sony Ericsson to
                          create an online press
                          launch for their new
                          handset and conceaige
                          service, Purness.
                          Something from Us
                          created the artwork
                          for the press release
                          and had a wordpress
                          site built to host the
                          content.




                         www.somethingfromus.com
From Cornwall with Love
Co-Design project
From Cornwall with Love
Dott Cornwall - Design Council
                                 From Cornwall with        of quality Cornish
                                 Love looks for radical    products and produce.
                                 and inventive ways to
                                 promote the values of     We engaged and
                                 Cornwall through its      worked with
                                 products and produce.     producers, consumers,
                                 By establishing a link    residents, visitors to
                                 between the future        Cornwall, retailers,
                                 brand and aspirations     buyers, the press,
                                 of the county, the aim    and key figureheads
                                 of From Cornwall with     at existing initiatives.
                                 Love is to stimulate      This ensured a)
                                 growth in the dynamic     focused outcomes
                                 businesses that will      truly representative
                                 underpin Cornwall’s       of the needs of each
                                 future economy.           group affected by the
                                                           brief, and b) a sense
                                 From Cornwall             of public ownership of
                                 with Love fcocused        the outcomes.
                                 on both products
                                 by local designers
                                 and makers as well
                                 as food produce,
                                 seeking to increase
                                 their availability and
                                 visibility.

                                 Through innovative
                                 implementation of
                                 the Dott process, the
                                 From Cornwall with
                                 Love team facilitated
                                 in depth exploration
                                 of the key challenges
                                 facing the promotion

                                                          www.somethingfromus.com
Mirrored Dinner
Event
Mirrored Dinner
Co-Design Event
                   Sony Ericsson
                   Dolce and Gabbana

                   SfU were asked by
                   Sony Ericsson to
                   create an online press
                   launch for their new
                   collaboration with
                   Dolce & Gabbana, the
                   Jalou mobile phone
                   handset.




                  www.somethingfromus.com
Communication Event
Event
Communication Event
Cornwall Council
                      The first manifestation     The events will provide
                      of a new blueprint          an unique opportunity
                      for communication           for producers, and
                      between Cornwall            entrepeneurs to
                      Council, its affiliate      put forward their
                      bodies, and local           insight and discuss
                      businesses.                 intitiatives with those
                                                  running and funding
                      The proposal is to host     them. The quarterly
                      to the first in a series    events were borne
                      of uniques events           from the success of
                      (potentially at Geevor      the Mirrored Dinner
                      Tin Mine) to encourage      hosted as part of From
                      more regular                Cornwall With Love.
                      communication
                      between stakeholders        The need for more
                      and key industry            communication and
                      players across              stakeholder input
                      Cornwall in the form        into the vast array
                      of regular dinners          of initiatives became
                      or meetings in              apparent during
                      exciting stimulating        FCWL. An informal
                      environments.               event in unusual
                                                  surroundings acts
                      Quarterly                   as a great leveller,
                      communication               and quality local food
                      events are to be held       and wine ensures
                      at exciting, unusual        conversation flows
                      venues across               freely.
                      Cornwall as a platform
                      for discussion and to
                      garner feedback on
                      new business support
                      initiatives in the
                      county.

                                                 www.somethingfromus.com
Kernow App
Smartphone App                        Quality
                                      Product




                                                                     Quality
                                                                       Food
                                                                    Produce
                 kernow            10:42 AM

                                                           keypad


                                 Scan a Barcode


                 camera




                             5   014721       11 2 2 5 6




                          Hold Still Whilst Camera Focuses
Kernow App
Smartphone App
                 A multifunctional          the producer, product
                 smartphone app.            and where it can be
                 aiming to exploit          purchased locally to
                 changes in the             them.
                 way people access
                 information, in order      Cornwall: Using GPS,
                 to maximise visibility     visitors in Cornwall
                 and availability of        can be alerted to local
                 Cornish produce            events, shops, open
                 and products locally,      studios and other
                 nationally and             attractions (such
                 globally.                  as Kernow Plaques)
                                            as they drive along,
                 Smart phone                or when they are
                 technology is quickly      planning their trip or
                 becoming one of the        day out.
                 primary methods of
                 accessing information.     Local produce:
                 It is now possible to      Restaurateurs and
                 do your shopping,          the general public
                 plan holidays and find     receive regular
                 your way around town       updates on the latest
                 using your mobile          produce available
                 phone.                     at farm shops and
                                            markets. For example,
                 The app. has three         restaurateurs could
                 main functions:            be alerted to the
                                            latest catch at Newlyn
                 Bar code scanning:         Harbour.
                 Visitors to Cornwall or
                 to a Cornish pop-up
                 shop/trade show can
                 scan a special barcode
                 on any Cornish
                 product to access
                 information about
                                           www.somethingfromus.com
Pop Ups
Promotional Events




                     Pop-up Shop & Cafe
                                        am




                                                     r
                                                   te




                                                                                                          a
                                                  h
                                                 es




                                                                        lm




                                                                                                        on
                                                rg




                                                                                  ne
                                      gh




                                                             on
                                              ch



                                             bu




                                                                      ho




                                                                                                      el
                                                                                og
                                    in
                           ol




                                                                                           n
                                                           nd




                                                                                                    ro
                                                                                                    rc
                                           an
                                  rm




                                                                    ok




                                                                                        ila
                                           in
                        ist




                                                                              ol




                                                                                                 Tru
                                                                                                 Ba
                                         Ed



                                                         Lo
                                         M




                                                                                       M
                      Br



                                Bi




                                                                  St



                                                                             C




                                                                                          The Best of
                                                                                             Cornish
                                                                                       Products and
                                                                                            Produce
Pop Up Shop and Touring Promos
FCWL
                                               A touring shop, deli        A touring ‘Ice Cream’
                                               and cafe that provides      van selling products
                                               a shop window to            unique to Cornwall,
                                               Cornish produce and         and promoting
                                               product, affording          Cornwall’s more
                                               consumers across the        unusual assets.
                                               UK/Europe/The World         An ice cream van
                                               the chance to see           represents the epitome
                                               fi rst hand what            of Cornwall. Ones
                                               Cornwall has to offer.      preconceptions of what
                                               A touring pop-up shop       would be sold from an
                                               and deli promoting the      ice cream van are
                                               best products and           well formed.
                                               produce Cornwall has        Throughout FCWL
                                               to offer.                   we have found that
                                               The pop-up affords          tourism is the major
                                               the general public the      factor in peoples’
                                               chance to see, try out      understanding of what
                                               and buy products            Cornwall represents.
                                               and produce close to        A touring ice cream
                                               where they live. It also    van plays on the
                                               affords Cornwall the        common perception of
             Produce and Product of Cornwall
                                               opportunity to promote      caornwall as a bucket
                                               less known industries,      and spade destination.
         holidays                              and increase public         By selling, and
         spring veg



         line caugt fish
                                               perceptions of              showcasing some of
         home wares
                                               Cornwall being a            Cornwall’s less known
         fresh meats

                                               creative and                products and produce
                                               gastronomic hotbed.         this perception is
        The Earlies Van                        Pop-ups could               challenged, and
                Fresh and early goodies
                   direct from Cornwall
                                               strategically target        Cornwall’s diversity is
                                               ports, airports and         highlighted.
                                               other entry points to
                                               the UK to maximise
                                               their impact.

                                                                          www.somethingfromus.com
Parquet Table
Furniture
Parquet Table




                www.somethingfromus.com
Parquet Table
Furniture
Parquet Table




An elegant and contemporary round     The table retains all the                 Specification:
dining table. Drawing upon the        characteristics of a hand made piece
traditional hand craft technique of   of furniture, with the convenience of     The parquet table has a standard
marquetry and veneering.              self assembly.                            900mm diameter top. Standing
                                                                                730mm tall.
The rich parquet veneer sits upon     The Parquet table is available in three
a contrasting pair of elegant yet     fresh colours:                            Legs in solid Poplar.
simple legs.                          White, Blue or Grey.

                                                                                              www.somethingfromus.com
Pendant Wired Lamp
Lighting
Pendant Wired Lamp




The latest edition to the Wired family.   The Pendant Wired Lamp is available     Specification:
The pendants minimal curved wire          in two simple colours:
form casts an elegant shadow onto         Black or White                          Created from 6mm wire the Pendant
surrounding surfaces, whilst the                                                  Wired Lamp is 400mm tall, with a
farbic difusser gives the light a         Whilst the shade is available in four   diameter of 345mm at it widest point.
warm ambient effect.                      colours. Allowing you to create your
                                          own look:                               Shade in coloured matt spandex.
                                          Black, Peach, Blue, Yellow

                                                                                                www.somethingfromus.com
Pendant Wired Lamp
Lighting
Pendant Wired Lamp




The latest edition to the Wired family.   The Pendant Wired Lamp is available     Specification:
The pendants minimal curved wire          in two simple colours:
form casts an elegant shadow onto         Black or White                          Created from 6mm wire the Pendant
surrounding surfaces, whilst the                                                  Wired Lamp is 400 tall, with a
farbic difusser gives the light a warm    Whilst the shade is available in four   diameter of 345 at it widest point.
ambient effect.                           colours. Allowing you to create your
                                          own look:                               Shade in coloured matt spandex
                                          Black, Peach, Blue, Yellow

                                                                                               www.somethingfromus.com
Wired Lamp
Lighting
Wired Lamp Family




Inspiration for the Wired Lamp came       The Wired Lamps are available in two     Specification:
from the process of model making,         sizes. As a Dwarf Standard lamp and
using wire to ‘draw’ with in 3D, rather   a Table lamp. Both share the same        Standing 800mm tall the Dwarf is
than using paper and pencil. Playing      simple but classic bent steel form and   construced from 10mm steel wire.
with scale and size has led to the        slightly exagerated shade proportion.
lamp being a fun, inspiring product                                                At 400mm tall the Table is formed
with a uniquness all of its own.          Available in Three Colour ways:          from 6mm stell wire.
                                          Green/White,White/White,Yellow/Black

                                                                                                    www.somethingfromus.com
Thank you
mark@somethingfromus.com
+44 (0)7979 854 324


This concept was designed
and produced by Something
From Us. All rights reserved. No
part of this publication may be
reproduced, stored in a retrieval
system or transmitted in any
form or any means electronic,
mechanical, photocopying,
recording or otherwise,
without the prior written and
or contracted permission by
Something From Us.

Projects marked with a *
completed by members of
Something From Us whilst
working independently
www.somethingfromus.com

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Feb 2011 A5 001

  • 1.
  • 2. Unit B4 The Old Peanut Factory 22 Smeed Road London E3 2NR +44 (0)7979 854 324 mark@somethingfromus.com www.somethingfromus.com
  • 3. Thoughtful, beautiful interior, product design and social innovation
  • 5. Poncho No.8 Poncho No.8 were looking to create an impact with their first retail offering in the highly competitive City of London lunchtime market. SfU created a fresh, colourful interior complete with a multi-coloured herringbone floor that reflects the healthy food on offer. www.somethingfromus.com
  • 6. A Little `Something from Us’ Exhibition www.somethingfromus.com
  • 7. A Little `Something from Us - LDF 2009 - The Dock SfU curated, designed and exhibited at ‘A Little Something from Us’ - The largest show at Tom Dixons inaugural event for the London Design Festival. A Little Something from Us showcased fifteen top designers, makers and illustrators from across Europe. www.somethingfromus.com
  • 8. ‘Best Of’ Exhibition www.somethingfromus.com
  • 9. ‘Best Of’ - LDF 2008 - Tent London SfU co-designed and curated ‘Best Of’, a major collaborative exhibition at Tent London, part of the London Design Festival 2008. www.somethingfromus.com
  • 10. Honda - Stussy Zoome Product Launch www.somethingfromus.com
  • 11. Honda - Stussy Zoomer Design for 20 limited edition scooters created for the launch of a collaboration between Stüssy and Honda. A collaboration with Ben Wilson Design. www.somethingfromus.com
  • 13. Harry’s Bar Interior design, brand identity and print material including menus and wine lists for a high end bar and restaurant in the City of London. www.somethingfromus.com
  • 15. Manicomio Restaurant Interior design, brand identity and print material including menus and wine lists for a high end bar and restaurant in the City of London. www.somethingfromus.com
  • 16. Brian Lara - MCC Museum Exhibition
  • 17. Brian Lara Exhibition - MCC Museum Design and curation of an exhibition detailing the life and career of West Indian batsman Brian Lara. www.somethingfromus.com
  • 18. Drawn Ink - IPC Media Brand Creation and Guidelines
  • 19. Drawn Ink - IPC Media IPC Media D R AWN I N K . commissioned SfU to create a brand identity, guideline document and The Chevron can be used as on promotional book this page as a differentiating to launch Drawn device between text and Ink. - A new brand images. representing their huge vintage comic and illustration archive. The brand relfects the style of vintage comic typography whilst retaining an inherently British feel. 10 www.somethingfromus.com
  • 21. D&G/Sony Ericsson Jalou Online press launch Sony Ericsson Dolce and Gabbana SfU were asked by Sony Ericsson to create an online press launch for their new collaboration with Dolce & Gabbana, the Jalou mobile phone handset. www.somethingfromus.com
  • 23. Sony Ericsson Pureness Online press launch Sony Ericsson Dolce and Gabbana SfU were asked by Sony Ericsson to create an online press launch for their new handset and conceaige service, Purness. Something from Us created the artwork for the press release and had a wordpress site built to host the content. www.somethingfromus.com
  • 24. From Cornwall with Love Co-Design project
  • 25. From Cornwall with Love Dott Cornwall - Design Council From Cornwall with of quality Cornish Love looks for radical products and produce. and inventive ways to promote the values of We engaged and Cornwall through its worked with products and produce. producers, consumers, By establishing a link residents, visitors to between the future Cornwall, retailers, brand and aspirations buyers, the press, of the county, the aim and key figureheads of From Cornwall with at existing initiatives. Love is to stimulate This ensured a) growth in the dynamic focused outcomes businesses that will truly representative underpin Cornwall’s of the needs of each future economy. group affected by the brief, and b) a sense From Cornwall of public ownership of with Love fcocused the outcomes. on both products by local designers and makers as well as food produce, seeking to increase their availability and visibility. Through innovative implementation of the Dott process, the From Cornwall with Love team facilitated in depth exploration of the key challenges facing the promotion www.somethingfromus.com
  • 27. Mirrored Dinner Co-Design Event Sony Ericsson Dolce and Gabbana SfU were asked by Sony Ericsson to create an online press launch for their new collaboration with Dolce & Gabbana, the Jalou mobile phone handset. www.somethingfromus.com
  • 29. Communication Event Cornwall Council The first manifestation The events will provide of a new blueprint an unique opportunity for communication for producers, and between Cornwall entrepeneurs to Council, its affiliate put forward their bodies, and local insight and discuss businesses. intitiatives with those running and funding The proposal is to host them. The quarterly to the first in a series events were borne of uniques events from the success of (potentially at Geevor the Mirrored Dinner Tin Mine) to encourage hosted as part of From more regular Cornwall With Love. communication between stakeholders The need for more and key industry communication and players across stakeholder input Cornwall in the form into the vast array of regular dinners of initiatives became or meetings in apparent during exciting stimulating FCWL. An informal environments. event in unusual surroundings acts Quarterly as a great leveller, communication and quality local food events are to be held and wine ensures at exciting, unusual conversation flows venues across freely. Cornwall as a platform for discussion and to garner feedback on new business support initiatives in the county. www.somethingfromus.com
  • 30. Kernow App Smartphone App Quality Product Quality Food Produce kernow 10:42 AM keypad Scan a Barcode camera 5 014721 11 2 2 5 6 Hold Still Whilst Camera Focuses
  • 31. Kernow App Smartphone App A multifunctional the producer, product smartphone app. and where it can be aiming to exploit purchased locally to changes in the them. way people access information, in order Cornwall: Using GPS, to maximise visibility visitors in Cornwall and availability of can be alerted to local Cornish produce events, shops, open and products locally, studios and other nationally and attractions (such globally. as Kernow Plaques) as they drive along, Smart phone or when they are technology is quickly planning their trip or becoming one of the day out. primary methods of accessing information. Local produce: It is now possible to Restaurateurs and do your shopping, the general public plan holidays and find receive regular your way around town updates on the latest using your mobile produce available phone. at farm shops and markets. For example, The app. has three restaurateurs could main functions: be alerted to the latest catch at Newlyn Bar code scanning: Harbour. Visitors to Cornwall or to a Cornish pop-up shop/trade show can scan a special barcode on any Cornish product to access information about www.somethingfromus.com
  • 32. Pop Ups Promotional Events Pop-up Shop & Cafe am r te a h es lm on rg ne gh on ch bu ho el og in ol n nd ro rc an rm ok ila in ist ol Tru Ba Ed Lo M M Br Bi St C The Best of Cornish Products and Produce
  • 33. Pop Up Shop and Touring Promos FCWL A touring shop, deli A touring ‘Ice Cream’ and cafe that provides van selling products a shop window to unique to Cornwall, Cornish produce and and promoting product, affording Cornwall’s more consumers across the unusual assets. UK/Europe/The World An ice cream van the chance to see represents the epitome fi rst hand what of Cornwall. Ones Cornwall has to offer. preconceptions of what A touring pop-up shop would be sold from an and deli promoting the ice cream van are best products and well formed. produce Cornwall has Throughout FCWL to offer. we have found that The pop-up affords tourism is the major the general public the factor in peoples’ chance to see, try out understanding of what and buy products Cornwall represents. and produce close to A touring ice cream where they live. It also van plays on the affords Cornwall the common perception of Produce and Product of Cornwall opportunity to promote caornwall as a bucket less known industries, and spade destination. holidays and increase public By selling, and spring veg line caugt fish perceptions of showcasing some of home wares Cornwall being a Cornwall’s less known fresh meats creative and products and produce gastronomic hotbed. this perception is The Earlies Van Pop-ups could challenged, and Fresh and early goodies direct from Cornwall strategically target Cornwall’s diversity is ports, airports and highlighted. other entry points to the UK to maximise their impact. www.somethingfromus.com
  • 35. Parquet Table www.somethingfromus.com
  • 37. Parquet Table An elegant and contemporary round The table retains all the Specification: dining table. Drawing upon the characteristics of a hand made piece traditional hand craft technique of of furniture, with the convenience of The parquet table has a standard marquetry and veneering. self assembly. 900mm diameter top. Standing 730mm tall. The rich parquet veneer sits upon The Parquet table is available in three a contrasting pair of elegant yet fresh colours: Legs in solid Poplar. simple legs. White, Blue or Grey. www.somethingfromus.com
  • 39. Pendant Wired Lamp The latest edition to the Wired family. The Pendant Wired Lamp is available Specification: The pendants minimal curved wire in two simple colours: form casts an elegant shadow onto Black or White Created from 6mm wire the Pendant surrounding surfaces, whilst the Wired Lamp is 400mm tall, with a farbic difusser gives the light a Whilst the shade is available in four diameter of 345mm at it widest point. warm ambient effect. colours. Allowing you to create your own look: Shade in coloured matt spandex. Black, Peach, Blue, Yellow www.somethingfromus.com
  • 41. Pendant Wired Lamp The latest edition to the Wired family. The Pendant Wired Lamp is available Specification: The pendants minimal curved wire in two simple colours: form casts an elegant shadow onto Black or White Created from 6mm wire the Pendant surrounding surfaces, whilst the Wired Lamp is 400 tall, with a farbic difusser gives the light a warm Whilst the shade is available in four diameter of 345 at it widest point. ambient effect. colours. Allowing you to create your own look: Shade in coloured matt spandex Black, Peach, Blue, Yellow www.somethingfromus.com
  • 43. Wired Lamp Family Inspiration for the Wired Lamp came The Wired Lamps are available in two Specification: from the process of model making, sizes. As a Dwarf Standard lamp and using wire to ‘draw’ with in 3D, rather a Table lamp. Both share the same Standing 800mm tall the Dwarf is than using paper and pencil. Playing simple but classic bent steel form and construced from 10mm steel wire. with scale and size has led to the slightly exagerated shade proportion. lamp being a fun, inspiring product At 400mm tall the Table is formed with a uniquness all of its own. Available in Three Colour ways: from 6mm stell wire. Green/White,White/White,Yellow/Black www.somethingfromus.com
  • 44. Thank you mark@somethingfromus.com +44 (0)7979 854 324 This concept was designed and produced by Something From Us. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or any means electronic, mechanical, photocopying, recording or otherwise, without the prior written and or contracted permission by Something From Us. Projects marked with a * completed by members of Something From Us whilst working independently