BristolSEO - Using Schema during a time of crisis: what can we learn for search?BristolSEO
Schema is an exceptional tool to have in your back pocket as an SEO, but a lot of marketers don’t see its full benefit. Schema can be applied during times of uncertainty to assist searches where consumers are looking for accurate, up to date information. In this talk, I’ll explore what opportunities we can take with schema for the future of search.
Beth Barnham - SEO Specialist, Liberty Marketing
Beth is an SEO Specialist with a love for technical SEO. Having worked in various digital marketing roles for three years, she now uses all her learned digital marketing skills to hone in on SEO. She’s passionate about knowledge sharing and collaborative learning.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Key concepts for content creation for web visibility and client conversion. Write for customers, edit for search engines. One concept with accompanying details written for clarity and discoverability.
#contentcreation
#semanticsearch
#seo
BristolSEO - Using Schema during a time of crisis: what can we learn for search?BristolSEO
Schema is an exceptional tool to have in your back pocket as an SEO, but a lot of marketers don’t see its full benefit. Schema can be applied during times of uncertainty to assist searches where consumers are looking for accurate, up to date information. In this talk, I’ll explore what opportunities we can take with schema for the future of search.
Beth Barnham - SEO Specialist, Liberty Marketing
Beth is an SEO Specialist with a love for technical SEO. Having worked in various digital marketing roles for three years, she now uses all her learned digital marketing skills to hone in on SEO. She’s passionate about knowledge sharing and collaborative learning.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Key concepts for content creation for web visibility and client conversion. Write for customers, edit for search engines. One concept with accompanying details written for clarity and discoverability.
#contentcreation
#semanticsearch
#seo
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Using Taxonomy for Customer-centric Dynamic PublishingSuite Solutions
Dynamic Publishing finally enables us to effectively personalize content in real-time by giving our customers quick access to automatically-generated information on the device of their choice. But how can we facilitate that accessibility to contextually relevant content? In this session Joe Gelb demonstrates how taxonomy helps us model our understanding of who our customers are and what they are trying to accomplish, and drives the filtering and search engine of a dynamic publishing platform for desktop and mobile delivery.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
Website audits and SEO
Taxonomy: Hero of Advanced Content - SXSW 2019Laura Creekmore
I gave this presentation at SXSW 2019, talking about how content structure can enhance your work on advanced content channels like AI, voice skills, chatbots, and ecommerce.
Croud Presents: How to Build a Data-driven SEO Strategy Using NLPDaniel Liddle
Exploring how you can harness the huge amounts of data available to build an effective, empirically-led SEO strategy using machine learning resource such as natural language processing (NLP). Including useful and practical tips on areas such as topic modelling, categorisation and clustering, so you can get started on using NLP in your own SEO strategy right away.
Concept to Launch: The Ultimate Confluence Guide for Software TeamsAtlassian
Building a shared understanding is the key to success of any software team. From concept to launch, I'll share the ways to maximize efforts and build tribal knowledge throughout the entire software development process for every type of project.
Learn from the teams who use Confluence and Jira Software every day to ideate, discover, strategize, define problems and requirements, communicate to stakeholders, and more!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Using Taxonomy for Customer-centric Dynamic PublishingSuite Solutions
Dynamic Publishing finally enables us to effectively personalize content in real-time by giving our customers quick access to automatically-generated information on the device of their choice. But how can we facilitate that accessibility to contextually relevant content? In this session Joe Gelb demonstrates how taxonomy helps us model our understanding of who our customers are and what they are trying to accomplish, and drives the filtering and search engine of a dynamic publishing platform for desktop and mobile delivery.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
Website audits and SEO
Taxonomy: Hero of Advanced Content - SXSW 2019Laura Creekmore
I gave this presentation at SXSW 2019, talking about how content structure can enhance your work on advanced content channels like AI, voice skills, chatbots, and ecommerce.
Croud Presents: How to Build a Data-driven SEO Strategy Using NLPDaniel Liddle
Exploring how you can harness the huge amounts of data available to build an effective, empirically-led SEO strategy using machine learning resource such as natural language processing (NLP). Including useful and practical tips on areas such as topic modelling, categorisation and clustering, so you can get started on using NLP in your own SEO strategy right away.
Concept to Launch: The Ultimate Confluence Guide for Software TeamsAtlassian
Building a shared understanding is the key to success of any software team. From concept to launch, I'll share the ways to maximize efforts and build tribal knowledge throughout the entire software development process for every type of project.
Learn from the teams who use Confluence and Jira Software every day to ideate, discover, strategize, define problems and requirements, communicate to stakeholders, and more!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
4. Schema refers to saved knowledge, a framework that can be
linked to. All major information systems have a schema so it’s
nothing new, just repurposed for search application.
It can take the form of a featured snippet to show more relevant, rich
results for the search intent.
Schema is a type of structured data which takes several formats, properties and
types within its framework hierarchy. It can be explained as:
• Converts HTML from unstructured mess to something structured and easier to
understand for the search engine. Can be in RDFa or JSON-LD.
• Search engines are smart as it is so the more structured, intelligent data we can
feed them, the better the results will show and the more it helps with machine
learning.
• When a crawler reads a webpage as an XML or JSON object the better the
search results can be tailored to the page resulting in better visibility.
What is Schema?
@bethbarnham
5. Most Popular Types of Information (Things)
Used in tandem with properties within the
"Thing"
Event – with types covering anything from a
theatreEvent, comedyEvent, Hackathon,
BusinessEvent. A new property was added
considering the pandemic:
eventattendanceMode
Place – physical extension, address,
amenityFeature, branchCode, geo,
hasDriveThroughService,
CovidTestingFacility. Can also appear as a
value; jobLocation, serviceLocation for e.g.
Person – representing a person of any description
including fictional. Types
include: additionalName, award,
birthPlace
Event
Place
Person
@bethbarnham
6. Most Popular Types of Information (Things)
Used in tandem with properties within the
"Thing"
Product – types covering any product service
spanning clothes, food, house listings, car rental,
or streamed tv show
Organization – MedicalOrganization (hospital,
GP), school, NGO, club, business,
SportsOrganization
CreativeWork – books, films, streaming, music.
creativeWorkStatus for a new series, editor,
learningResourceType, translationOfWork
Product
Organization
CreativeWork
@bethbarnham
7. Knowing the best schema for your website
• Look at search trends in your niche
• Look at what’s happening in the world
• What are competitors doing?
• How creative can you get?
• What cool pages do you have? FAQ
pages, content or blog pages?
@bethbarnham
11. suitableForDiet
Can include lowFat if qualifies for a healthy diet; diabetic, halal, vegan,
or vegetarian
aggregateRating
Highlight reviews from across the web for this recipe
recipeCategory
Cakes, slow cooked recipes, baking, traybakes, curries, pressure
cooker recipes
recipeYield
Important for phrases with a number in; ‘cakes to feed five people’ for
example
Recipe
@bethbarnham
13. LocalBusiness
image
Correlates with your logo or recognisable business image
geo
Enables precise location. Make sure this is consistent with your website
openingHoursSpecification
Set for the opening hours, temporarilyClosed, or operating online only
OnlineOnly
Not open physically now? Try the OnlineOnly property
sameAs
Link to Google My Business Listing or other business listing on the web
14. Depending on the type of HowTo content there are
many different properties to utilise. This is an example
for a “How to help during Covid’’ blog.
HowToStep
Explains what the step is in the process or article that you are
referencing
HowToTip
Explains what the user/reader could potentially do. Can be used
instead of or alongside HowToDirection
HowTo
@bethbarnham
17. announcementLocation
Example is of a school announcement in Cardiff and the context for
why it was closed
webFeed
Lets you include additional information through a URL for when that
specific webpage is updated. Good for closures/openings, medical
openings, face mask announcements
dateFeed
Highlight the date range for the feed and when it is valid for
schoolClosuresInfo
The information surrounding the school closures such as school name,
date, time, status
SpecialAnnouncement
@bethbarnham
23. A very basic HowTo description for a piece of content to
match a search term ‘how to defer finance agreement.
HowToStep
Explains what the step is in the process or article that you are
referencing
HowToDirection
Explains what the user/reader should do. Can be used alongside
HowToTip
HowToSection
@bethbarnham
25. • Schema doesn’t need to be maintained. Simply
write, check, implement, and leave to work its magic
• Set targets that are achievable and actionable even
if that means adapting your digital strategy to react
• Adaptable and customisable so it doesn’t matter
what your niche is, there’s a type that will suit your
audience
• It’s easy to implement even without the help of a
dev. Lots of learning resources to help write your
own or JSON generators to utilise
• Can be added via a custom tag on Google Tag
Manager
Benefits
@bethbarnham
26. • Schema is reactive and proactive
• Schema is versatile and suits almost every website in some way
• Schema is there to help whatever the problem there’ll be an achievable
solution from the various libraries, or use properties to contribute
• Schema is still massively underserved in the SEO industry which means
that there is a big gap for search engines to understand your
business
• SEO is a changing game every day so preparing your site for volatility
or changes in the SERPs is essential
• Not making the most of schema is a lot like having a physical outlet but
not registering it with an address. No one knows how to find it!
What can we learn for search?
@bethbarnham