The document outlines a proposed real estate portal that aims to improve the property search and buying process. It discusses pain points in the current market like lack of complete/accurate property information. The portal will provide detailed information on localities and sub-locations to help users make informed decisions. It will also list allied real estate service providers to make the process more convenient. The business aims to increase professionalism in the industry and provide useful tools like calculators and mobile apps. Revenue will come from listing property and service provider packages as well as banner ads. The founders have begun covering localities and developing digital marketing strategies.

1. It’s more than a place…
Taking property buyers to the right place
“We are real estate portal (marketplace) satisfying the needs of property
buying, renting, and investing”.

2. Pain points in market / Our
proposed solutions
Loss of time & effort in search & hunting the
right property due to incomplete & incorrect
information of desired property and relevant
locality parameters
(property > locality approach)
Providing information of desired location/sub-
location & property in simple, convenient and
defined form
(locality > property approach)
Lack of information of allied service providers
(like legal consultants, loan agents, stamp duty
consultants and others).
Enlisting of real estate service providers under
one roof
Lack of professionalism in real estate service
providers
Attempting professionalism with real estate
service providers by online & offline strategy
Lack of genuine leads to service providers
(less conversion rate)
Getting the lead to respective locality service
providers
(increase conversion)

3. Our USP
Eg; City: Mumbai > Region: Western Suburb > Location: Andheri - East
Sub-locations / micro markets:
Station vicinity
MIDC & SEEPZ
Chakala
Mahakali Caves
Sakinaka & around Any other
JB Nagar
Marol Maroshi
Creating independent micro markets / sub-locations with
20 core parameters to take informed decision for property
acquisition

4. Value addition
Help Agents/Brokers managing business efficiently
M with efforts like seminar, mobile application & other
Enlisting allied Service Providers under one roof >
(Allied services are available through agents and
depended on deals)
Personalized Calculator for prospects

5. Business flowchart
Identifying service providers like Agents/Brokers, Builders / Developers,
Allied providers, Banks, NBFIs and other organizations
Offering packages for property enlisting,
new projects and other services
After login & verification, displaying their
properties, projects (banners) and services
at respective localities
Renewal of packages after
satisfactory results
Getting the prospects to our site through
digital marketing / word of mouth /
references
Using offline & online strategy to
increase professionalism of brokers /
agents

6. Approximately 30-40% prospects buy/rent after visiting digital platform
for information. This is going to increase in next 5-10 years to 50-70%
Mumbai Metropolitan Region
(MMR) has 450+ sub-locations
with their respective real estate
service providers
Each broker/agent has 1-2 packages with
him & assuming at least 5 brokers in each
sub-locations (brokers without packages not
consider), each city/town would have 1875+
packages with potential to include ‘non-
package’ brokers/agents
Allied service providers
along with
Builders/Institutions/Banks
& others would purchase
banners
Other metros & cities
would have similar sub-
locations (average 250+
sub-locations)
Market
potential

7. Market potential (Conservative assumptions)
Total packages/month = 1.5 package X 5
brokers X 250 sub-locations = 1875
Amount approx. 1875 X Rs.15000 =
Rs.2.81 Cr X no. of cities planned per month
(An average package for 6 months =
Rs.15000)
Average enlisting 1 package each of SPs =
Rs.10000 per month
Average 1 banner package = Rs.40000 per
month
Considering (conservative) 1 banner & 1 SP
listing = Rs.50000
Rs.50000 X 250 sub-locations =
Rs.1.25 Cr X no. of cities planned per
month
Rs.2.81 Cr + Rs.1.25 Cr =
Rs.4.06 Cr X no. of cities
planned

8. Our present scenario
We are now on the of cusp entering the market
• Localities covered: 125+ (Intend to cover 300+)
• Display of 1 agents/brokers details for almost all 120 localities
• Evolving marketing & pricing strategy
• Digital marketing started through FB, LinkedIn, Twitter &
Google
• Developing mobile application for agents / brokers (main
service provider of the sector)
• Total investment till now approximate > 4.5 Lakhs

9. Threat / Competition
We have to compete early players viz; 2 major players
MagicBricks & 99 Acres and other new players
like PropTiger/Makaan, Housing/India Home,
Commonfloor/Quickr and others.
• Unlike others we cover the sub-locations in simple, convenient and
defined way
• We have ‘locality > property’ against ‘property > locality’ approach
• We would be pioneer in empowering brokers/agents with seminars,
mobile application & other ways for efficient management

10. Market strategy
Offering free 2 mths package / paid 6 mths
package of property enlisting against free
mobile application (getting traction)
Offer/Usage of mobile app would have buzz and
lasting effect in the market among the peers
Would pass on the effects on other institutions (DSA,
Banks & Others) & allied service providers who are closely
associated with them
Image building among the brokers with
seminars (for increasing sale) and making
them the ambassador of our company
Identifying Agents/Brokers;
important players of the sector
Approaching builders /
developers for displaying
banners of new projects
Getting more clicks on the site by digital marketing, word of mouth & references

11. Revenue projections
Revenue stream Revenue at 1st year Revenue at 2nd year Revenue at 3rd year
Cities covered 1 4 10
Monthly income 7.67 lakhs 30.68 lakhs 76.70 lakhs
Annual income 92.04 lakhs 3.68 crores 9.20 crores
 Brokers/Agents: Packages of property listings & listing as service providers
 Banners for builders/developers/institutions : Banner on home page and KYL
(search) page
 Service Providers enlistments: Separate display / menu
 Small banners / tiles for SPs & new projects: Home & search pages

12. Cost / Expense
Cost Expense at 1st
year
Expense at 2nd year Expense at 3rd year
Cities covered 1 4 10
Monthly
expense
3.55 lakhs 14.20 lakhs + inflation 35 lakhs + inflation
Annual
expense
42.60 lakhs 1.70 crores + inflation 4.26 crores + inflation
Capex 16.65 lakhs 66.60 lakhs + inflation 1.66 crore + inflation
• Company structuring
• Premises
• Team / HR
• I T development
• Marketing & sales activities
• Hardware & Stationery
• Equipment & Fixtures
• Logistics & Miscellaneous

13. Funds needed
Earnings expected in 3 months & break-even at the end of 3rd year
Funds 1st year 2nd year 3rd year
Cities covered 1 4 10
Annual
expense
42.60 lakhs 1.70 crores + inflation 4.26 crores + inflation
Capex 16.65 lakhs 66.60 lakhs + inflation 1.66 crore + inflation
Total Funds 59.25 lakhs 2.36 crores 5.92 crores

14. Exit strategy
Options (preference wise)
1. Running the company successfully for long
time
2. Going public (IPO)
3. Merger with other big player at later stage

15. Team
• Promoter: Mr. Vinayak Hanchate > Buyer’s property
consultant for 8 years
• Software Developer: Mr.Jignesh Desai > Worked as
software developer / trainer with Boston Technology
• Market survey: Value Addition > (CEO - Mr. Suresh
Menon)
• Mr. Gorakh Gholap: Commercial artist
• Looking for operational & marketing/sales team-
mates with entrepreneurial mind set

16. Thank you