We invites individuals and business owners with an entrepreneurial spirit to be a part of our growing seller network across India. Become our Authorised Seller to promote our solution in your region, earn substantial income every month and create a positive impact on the lives of thousands of merchants.

2. An Unbelievable Opportunity

3. Today’s Meeting
MarkTel : Who we are
Pre & post Demonetization
Market for PSP’s
Where we are and where we’re going
What you get as a franchisee
The commitment required
Key characteristics of a franchisee

4. WHO WE ARE
MarkTel is a custom software & technologies services company based
in Hyderabad, TS [INDIA] & Clearwater, FL [USA], We have extensive
experience in many diverse areas of both software and hardware
development. Recognized both on local and regional markets since
2009, initially known as MarkTel Solutions and later change the name
to MarkTel Corporation, MarkTel continues to operate with higher client
expectancy and flexible solution offers.
MarkTel is a pioneer in Interactive Virtual Teams (IVT) which enables
the client and the service provider to establish instant and successful
communication channels and support off-shoring and near-shoring
business models, thus keeping the deadlines on time and on track.
Our experienced staff of professionals has worked with a wide array of
platforms, languages, and tools in the course of our various projects.

5. Our vision serves as the framework for our Roadmap and
guides every aspect of our business to support franchisees
to be the premier selling partner in the their region,
measurable business results.
To help our franchisees achieve extraordinary business
results for their clients and themselves by continually
improving the brand’s reputation for excellence in customer
service ,delivery and franchisee support.
Our Vision
Mission

6. Market for PSPs in India
A PSP is technically an enterprise which offers businesses the ability to accept
formats of non-cash modes of payments. Various payment schemes have
mandated registration of PSPs through their bank partners on processing a
basic minimum throughput of transactions.
Typical the services offered by PSPs include any or all of the following (based
on the contracting Banks requirement):
Merchant Facing Services
• Provide Hardware and Software as required to power a EFT-POS device
• Field force to Service ME’s (Hardware maintenance, Servicing and Training)
• Merchant On boarding Services
• Support Services to handle Customer Queries

7. Current Market Dynamics
The Indian Market in September 2016 had around 14.61
million POS machines and around 2.02lac ATMs in August
2016. With a little over 15+vendors active in this space.
For ease of understanding the market dynamics, the
opportunities created pre and post demonetization are
explained below:
•Pre-Demonetization
•Post-Demonetization

8. Pre-Demonetization
RBI in August 2015, issued 11 new Payments banks & 10 new Small Finance Bank licenses. These were
principally issued in order to drive further penetration into the hinterland the availability of banking services.
With the issuance of the new banks, however, those that did not have an evolved Business model, specifically 3
payments banks license awardees have since returned their licenses and decided to not launch their services.
Despite this setback the market opportunity is still humongous. As a whole the penetration of Banking Services
across the length and breadth of the country remains low. With almost 45% of the population not having
access to formal banking services, as per a RBI report in June 2015.
The idea behind awarding the new banking licenses was to further accelerate this agenda. All the licenses were
conditional that, 25% of all such new branches only will be in Urban areas. The remaining had to be in Semi-
urban & Rural areas.
The main premise in favour of awarding of the above licenses has been to increase economic activity in the
hinterland. Evidently, also the forthcoming GST implementation due in April 2017 and a slew of other
measures were being primed to increase adoption of stringent rules to avoid tax evasion were seen as the key
steps to help increase adoption of digital payment option in the country.
Other measures include:
• Jan Dhan Accounts - over 24.13 crore new accounts have been created.
• Launch of Aadhaar Enabled Payment Services (AEPS)
• Introduction of Unified Payments Interface (UPI)

9. Post-Demonetization
On Nov 8, 2016, the Indian government demonetized the 500 and 1000 Rupee currency notes. The
2 notes contributed to almost 85% of the printed currency in circulation in the country.
Ever since then the Government has been on an overdrive to enhance adoption of cashless modes
of transaction across the country. A slew of the measures the government has announced are as
follows:
• They have since announced the Financial Inclusion Fund (FIF) of INR 2000 Crores, under the
aegis of NABARD to drive deployment of POS machines into Tier V and Tier VI centers in the
country.
• Announced the conversion of Kisan Credit Cards into Rupay Cards.
• Reduced the applicable MDR on Debit cards for the months of Nov and Dec 2016 to 0%, and
further between Jan ~ Mar 2017 to 0.25 ~ 0.50%.
• They have mandated to deploy 10~ 12 lac POS machines in the next 12 months to increase
adoption of cashless payment modes in the hinterland.
• Various Govt. ministries are driving adoption of cashless payment modes including the
Petroleum Ministry, Railways Ministry etc.
• Adoption of e Wallet and Card transactions have seen a 3 ~4x increase in transaction volumes.
• Creation of a fund to spread awareness of digital transactions via the Digi Dhan Mela’s.

10. Consideration
Considering the above the market for POS machines in the next 15
~ 24 months will expand. The estimated base of POS terminals is
expected to reach between 30 ~ 35 million devices by the year
2019. Most of the new machines will have to be capable of not just
the plain vanilla offering of accepting Credit / Debit cards, but also
be ready for QR code based payments, SMS based payments,
Wallet Payments etc.
This is expected to open the market to accommodate a wider
number of players providing various value-added services, either
within a given geographical spheres of influence, or across the
country.
Some of the RBI reports suggest that the growth of non-cash
transactions will grow from the current 130 million transactions a
month to over 1 Billion transactions as the awareness levels in the
hinterland on use of non-cash modes for payments start to rise.

11. What You Getas a Franchisee

12. As a Franchisee You Get
a) Business Model
• MARKTEL provides you futuristic business model-EDC (Electronic Data
Capture)
• Maximum Returns on Minimum Investment .
• Wide customer Base.
• Easy to operate.
• Easy to sell the products.
• Recurring Income.
• Low Expenses.
• First Mover Advantage .
• Faster Revenue Generation.
• An array of marketing programs to utilize

13. As a Franchisee You Getb) Corporate Login Option
• Franchise will be provided a login id and
password in www.transactiongateway.in
website.
• Franchise can upload , edit and preserve
their data.
•Franchise can see the progress of their
business and track the order.
A variety of leads and inquiries can be
uploaded.

14. As a Franchisee You Get
c) MARKETING MATERIALS
Marketing Materials
Brochures, Flyers, Letterhead, Business Cards.
E-Tools
E-newsletters
E-Flyers
Proposals & Presentations
Branding
Access to logos and corporate guidelines
And much, much more…

15. As a Franchisee You Get
• Five days of extensive training at our corporate office in
Hyderabad.
• Our Franchise specialist will give you training on financial
management, marketing, sales and information technology.
d) Training Facility

16. As a Franchisee You Gete) In District Territory Business Launch Assistance
• MarkTel Franchise Specialist will come to your
market area to assist you on business
development and marketing.

17. Investment Required
Franchise Fee – 1,00,000 ( Refundable)
Signing Fee – 10000 ( Non Refundable)

18. Financial Commitment
*EDC Selling Commission 35%
* EDC Installation Commission 15%

19. Becoming a Franchisee
• 200 to 500Sq.ft office

20. Previous business or franchise experience
Ability to follow a proven system
Selling and/or managerial background
Active in business and social
organizations
A professional business approach
An established business network
Franchisee Characteristics

21. • A Well Known Organization
• High Profit.
• Over 8 years of experience and growth .
• Professional support and Better care.
• Low investment.
• Recurring Income
Five Major Reasons to
Invest in a MARKTEL
Franchise

22. In Conclusion
If owning a MARKTEL franchise is the business opportunity that
offers the challenge and the lifestyle that meets your needs.
It’s a business Transformation what you have been looking for?

23. Only For You…..
MARKTEL’s FranchiseFor info call @ 040 4952 3377 or mail at
partners@cashatpos.com or Meet our Staff