This document outlines the requirements for developing a website or landing page for a company. It requests information about the company name and contact details, the scope of its activities, description of products/services and target audience. It also asks about competing companies and the company's strengths. Details are needed on the desired design style, colors, content sections, languages, and technical requirements like adaptivity, payment systems and software modules. Project implementation timeframe and budget are requested.

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BRIEF FOR THE DEVELOPMENT OF THE SITE / LANDING PAGE
№ Questions Answers
INFORMATION ABOUT THE COMPANY
1 Company name:
2 Contact Information:
address, telephone, contact person
3 Occupation of the company:
Indicate the scope of activities. List your
advantages, differences, key points that you
would like to primarily convey to the
audience.
4 Description of products / services:
5 Description of the target group:
Geography - country, region, city
Age
Sex
The public class
Psychological features (type of personality,
lifestyle)
6 Indicate the nearest competing companies:
Indicate their strengths and weaknesses.
Give a link to websites.
7 Describe your main competitive strengths
(strengths):
8 Describe your main competitive advantages
(strengths): EXAMPLES OF SITES THAT YOU HAVE
LIKED
Provide links (not necessarily companies from
your industry)
SITE’S DESIGN
9 FORM STYLE
Do you have a brand-book, a logo, or do you
need to develop them?
1
0
COLOR SPECTRUM
Specify colors that can and can not be used
on the site
1
1
STYLE OF THE PROJECT
☐ Minimalism
☒ Difficult
☐ Cheerful
1
2
PROVIDED MATERIALS
What materials will we need to work on this
project? Attach them to this TK using the
download link from the cloud.
FUNCTIONAL OF THE SITE
13
PRELIMINARY STRUCTURE OF THE SITE
List the main sections of the site and its
interactive features. This will determine the
scope of the project and will allow more
accurate assessment of the scope of work.
☐ News
☐ Goods
☐ Classifieds
☐ "Question-answer"
☐ Blog

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☐ Search
☐ Articles
☐ Showcase of goods
☐ Contacts
☐ Personal Area
☐ Counters
☐ Testimonials
☐ Feedback
☐ On-line manager
☐ Price list
☐ Subscriptions for news
☐ Google/Yandex maps
☐ Information about the company's staff
14 STAGES OF WORK WITH THE CUSTOMER
Describe the process as the customer buys
from you. For example, a call to the office,
clarifies the price, asks for an invoice and pays
15
SITE TYPE
List the main sections of the site and its
interactive features. This will determine the
scope of the project and will allow more
accurate assessment of the scope of work
☐ Business site
☐ Landing page
☐ Corporate website
☐ Online shop
16
LANGUAGE OF THE SITE
Specify the main language of the site. You
plan to have a multi-lingual site where text
translation is required
TECHNICAL QUSTIONS
17 ADAPTIVITY
Is it necessary to develop a mobile version of
the site, or adaptation for mobile devices?
18 PAYMENT SYSTEMS
Do I need to connect payment systems?
19
WHAT SOFTWARE MODULE DO YOU NEED ON
THE SITE?
☐ Classified ads
☐ News
☐ Conference (forum)
☐ Guest book
☐ Mailing list
☐ Archive
☐ Questionnaires
☐ Electronic catalog (on-line order)
☐ Integration of the store with the accounting
system of the enterprise
☐ Administrative part (full management of the site
by company employees)
☐ Collection of statistics
☐ Chat, helpdesk, other
20 ПРЕДУСМАТРИВАТЬ ЛИ МЕСТО ПОД
БАННЕРНУЮ РЕКЛАМУ?

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• Remember that the brief serves as the document on the basis of which the technical assignment is
drawn up. In the future, deviations from the technical task, within the framework of special service
packages, are not possible.
• We ask you to give the most open answers, and also, if necessary, to make clarifications.
• If you find it difficult to answer, leave a comment about it, for example "at your discretion".
DON’T FORGET TO SAVE THE DOCUMENT AFTER COMPLETE!
21 DO THERE BE A PLACE FOR VISITING
COUNTERS?
22
HOSTING, DOMAIN NAME
Here you can specify on which hosting, and
under what name the site will be placed on
the Internet.
Hosting
☐ Yes, we need
☐ No, we did
☐ What is it?
Domain name
☐ Registered
☐ Not selected yet
☐ What is it?
23 TERMS OF IMPLEMENTATION AND BUDGET OF
THE PROJECT
If the project needs to be implemented in any
specific time frame, specify them. Also, if
possible, specify the project budget.
24 YOUR CONTACT DETAILS
How to contact you for further discussion of
the project? Please indicate in what way it will
be more convenient for you to communicate