Brian currin business building workshop may 2012
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The document discusses online marketing strategies. It recommends focusing marketing efforts on creating useful content to attract customers searching online, using permission-based social media and emails. Measurement tools like Google Analytics can track online engagement. The conclusion emphasizes the need to make it easy for potential customers to find a company's content and initiate conversations in order to succeed with online marketing.
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Brian Currin outlines how to create an effective online presence without spending much money. He recommends utilizing free tools and platforms to get messages and content out to audiences. Some key free and low-cost options mentioned include free and freemium products that can help build an online reputation through search and sharing. He emphasizes focusing on good content and discusses the three key elements of web marketing: finding an audience, gaining their trust, and engaging with them.
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This document provides tips for creating an effective and cost-effective online presence for marketing music and messages. It recommends utilizing free tools and platforms to get your content online and build your reputation. The three key elements of web marketing are finding your audience, gaining their trust, and engaging with them. While web hosting, graphic design, and web design cost money, free and freemium products allow creating a presence without large expenses. Success requires passion and perseverance.
Varsity Newspaper Conference July 2011
The document discusses various free and low-cost new media tools that can be used for effective online marketing with a focus on content, including blogs on Wordpress and Twitter which allow sharing content and building connections, using Facebook pages and groups to engage audiences, and tools like LinkedIn for professional networking and Fanbridge for email marketing. It emphasizes adapting to trends of people searching less and sharing more through free and low-cost options.
Cost Effective Web Marketing
The document discusses various new media tools that can be used for cost-effective marketing with maximum exposure. It outlines tools like blogs on WordPress, Twitter, Facebook, LinkedIn, SoundCloud, and Fanbridge that allow sharing content and engaging with people for free or at low costs. It also discusses using RSS feeds via FeedBurner to syndicate content and drive subscribers. The key is to focus on good content while embracing these new media trends and adapting to changes like information overload.
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Brian currin business building workshop may 2012
- 2. Online Marketing "Doing more of the right things more often" Marketing Landscape Marketing Strategy Customer Profiling Social Media www.BrianCurrin.com
- 4. Marketing Landscape TrTraditional Marketing TV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail Push Marketing Interruption Marketing
- 5. Marketing Landscape TrOnline Marketing social media, email, online ads, search ads Pull Marketing Permission Marketing
- 6. Marketing Strategy Trends ● People are Searching ● People are Sharing ● Focus is on good Content
- 7. Searching ● People are not looking for YOU ● People are looking for solutions to their problems
- 8. Key Elements of Online Marketing ● Find You (marketing) ● Talk to You (sales)
- 9. Customer Profiling Your Presence on the Web
- 10. Fish where the fish are biting
- 13. What do you need? ● Website ● Facebook Business Page ● Newsletters ● Google Adwords
- 19. MMeasurement Google Analytics Google Facebook Analytics Klout.com MarketingGrader.com
- 24. Conclusion ● You need people to: Find You Talk to You The internet allows ordinary people to do extraordinary things