Brett Powell is seeking a position as a marketing team leader. He has over 10 years of experience in marketing and business development roles. Most recently, he served as the Director of Business Development and Client Services for Howell, Liberatore & Associates, where he developed strategic partnerships, new revenue streams, and marketing strategies. Prior to that, he spent 8 years as the Senior Director of Marketing and Fan Experience for Watkins Glen International raceway, where he led marketing, public relations, digital media, and event management. He also has experience in education as an adjunct psychology professor.

1. BRETT M. POWELL, M.S.
(607) 425-8998 - brett.powell@gmail.com - LinkedIn
OBJECTIVE Lead a top-notch marketing team that will work collaboratively with all
stakeholders to meet the strategic objectives of the organization.
EXPERIENCE Director of Business Development & Client Services (2012 - Current)
Howell, Liberatore & Associates, Elmira, NY
- Develop strategic partnerships
- Conceptualize new revenue streams and develop new business
- Marketing and communications consulting for a variety of businesses
- Creative ideation, professional and creative writing
- Traditional and digital marketing campaign management
- Public and media relations
- Social media planning and execution; content marketing
- Media and advertising planning; digital, broadcast, and print
- Budget management and consulting
- Reputation management and competitive analysis
- Mission, vision and positioning statement development
- Strategic planning and forecasting
- Lead a team to accomplish creative, budget and deadline goals
- Enhance our clients businesses with informed marketing strategy
Senior Director of Marketing & Fan Experience (2004 - 2012)
International Speedway Corp., Watkins Glen International, Watkins Glen, NY
- Maintain and model exceptional organization in a fast paced industry
- Empower consumer marketing, creative and public relations teams
- Synchronized marketing strategies with multiple departments,
corporate headquarters, teams, and various sanctioning bodies
- Primary point of contact for regional, national, and international media
- Directed multiple creative, production, traditional, and digital media
agencies to implement and track marketing campaign efficacy and ROI
- Identified efficiencies while managing two substantial budgets
- Orchestrated rebranding of public touch-points and collateral material
- Managed digital assets: email segmentation, social media, advertising,
mobile website optimization/app development, and e-commerce
- Managed the orchestration of all non-race entertainment and PR events
- Managed ticketing and gate operations, improved renewal and
retention working with an offsite call center and production vendors
- Achieved attendance growth across all primary events as Sr. Director
- Brokered 2011 PHISH music festival acquiring cooperation from
partners, the public, the business community & local government
- Secured and maintained large and small corporate partnerships
Adjunct Professor of Psychology (2005 - Current)
Corning Community College, Corning, NY

2. BRETT M. POWELL, M.S.
(607) 425-8998 - brett.powell@gmail.com - LinkedIn
EDUCATION Master of Science in Experimental Psychology (2002 - 2004)
Saint Joseph’s University, Philadelphia, PA
ACTIVITIES Executive Board Member and Vice President of Marketing
Five Rivers Council, Boy Scouts of America
Board Member
Corning Area Chamber of Commerce, Corning, NY
TEDx Chemung River - presenter (2014)
Well versed in social media and Google ad networks and analytics
Comfortable with web interface design & CRM software platforms
ADEPT Professional Development and Disney Institute graduate
Eagle Scout, outdoor enthusiast, artist & musician (Not From Wisconsin)
REFERENCES Available upon request, including representatives from: Cornell
University, Mansfield University, Corning Community College, Elmira
College, Tommy Hilfiger Corp., Phish/Red Light Management, Art of the
Game, Midtown Consulting, Barnes & Noble, International Speedway
Corporation, NASCAR, IMSA, Buffalo Bills, Yahoo!, Coca~Cola North
America, Corning, Inc., Team Penske, The Hershey Company, Los
Angeles Dodgers, Boy Scouts of America, Cultur8, more…