This document discusses the history of traffic and congestion issues with transportation as well as potential solutions. It notes that the first automobile was patented in 1789, but it was not until 1885 that Karl Benz created the first internal combustion engine automobile. As more cars were developed and became widespread in the early 20th century, head-on collisions became more common, showing the need for traffic management solutions. Some early solutions for transportation included designated one-way streets and bus lanes. The document argues that managing and designating lanes for traffic, as is done for transportation, could help address congestion issues that are commonly experienced with data traffic on mobile networks today.

1. IMA Executives Breakfast Briefing
MWC, Barcelona
February 26, 2013
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2. Traffic, Congestion and Some Solutions
• We are here to discuss data issues – but traffic
and congestion have already been dealt with!
• What do I mean?!
• These terms come from the transportation
world so let’s look at what happened there.
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3. The First Car
• The first automobile patent in the US was
granted in 1789
• Karl Benz created the first internal combustion
engine automobile in 1885
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4. New Cars
• Since 1885, Benz’s company has improved cars
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5. And the Result..
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6. Cars and Traffic
• The world's first automobile accident occurred
in Ohio City, Ohio in 1891.
• 25 February 1899 UK – The first fatal collision
accident.
• When automobiles, trucks, and buses came
into widespread use during the first two
decades of the 20th century, head-on
collisions became more common.
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7. Solutions ?
• The United States was home to the first oneway rotary system in the world (implemented
around New York City's Columbus Circle in
1904)
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8. Does it work?
Question: Maybe traffic can’t handle itself?
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9. Solutions
• Lane marks were invented in 1911 or 1917
• Do they work?
– The world's first designated bus lane was created
in Chicago in 1940.
– After enforcement Average bus journeys times
dropped, in some cases, by up to 19 per cent.
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10. A Quote from Seattle, 2008
“For years, our commute off the plateau to
school each weekday morning used to be 25
long minutes. Occasionally it was even worse
than that.
But now it's down to 10 minutes. How did this
amazing achievement occur?
More lanes”
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11. Transportation Conclusion
• Designated lanes are a solution for
congestion
• Imagine what they could do if they were
dynamic…
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12. Some Facts About TCP
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1968/69: Dawn of the Internet
1978: TCP and IP split into TCP/IP
1983: January 1, ARPAnet switches to TCP/IP
1986: First Internet Congestion Collapse
1987-8: Van Jacobson fixes TCP, publishes
seminal paper "Congestion Avoidance and
Control"
• 1990: Fast recovery and fast retransmit added
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13. And Yet
• Congestion is probably the most popular word
to describe data traffic in today’s mobile
networks
• Why not adopt the transportation solution?
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14. Managing Data
Unmanaged data
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15. Managing Data
Managed data
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16. And the Result
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17. Conclusion
Vasona can handle your congestion
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18. Questions?
Come to our booth!
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