I use effective social media marketing to help brands in growing. I convert followers into loyal customers by creating interesting content and managing focused advertising campaigns. Together, we can build your brand's online presence and increase its visibility where it matters most.

1. iidmc.org
social media
marketing
Expert

2. iidmc.org
introduction
Platforms like Instagram, Facebook, LinkedIn,
and X (Twitter) are used in social media
marketing (SMM) to advertise products and
services.
To engage viewers, it blends strategy, data,
and creativity.
Goal: Boost conversions, increase traffic, and
increase brand awareness.

3. Why Social Media
Matters
5+ billion people use social media globally.
Users spend an average of 2.5 hours daily on
platforms.
71% of consumers are more likely to
purchase based on social media referrals.
Social platforms provide powerful targeting
and direct communication.
iidmc.org

4. iidmc.org
Setting SMART
Goals
Details: What are our goals? (10K followers,
for example)
Measurable: Is advancement measurable?
Achievable: Given our resources, is it
realistic?
Relevant: Does it support corporate goals?
Time-bound: When is it due?

5. Know Your Audience
Demographics: location, interests, age, and
gender.
Psychographics: Purchase patterns, lifestyle,
and values.
Tools: Make use of Google Analytics, platform
insights, and surveys.
Pro Tip: Develop two or three audience
members to direct the production of content.

6. Platform Strategy
Breakdown
Instagram: Visual branding, Stories, Reels,
influencer partnerships.
Facebook: Groups, community building, paid
ads, events.
LinkedIn: B2B networking, thought
leadership, lead generation.
TikTok: Short-form viral content, Gen Z
targeting.
X (Twitter): News, quick updates, brand
voice.
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7. iidmc.org
Content is King
Content types:
Educational (tips, tutorials).
Entertaining (memes, behind-the-scenes).
Promotional (offers, launches).
Engaging (polls, Q&As, challenges).
Maintain a consistent posting schedule.
Use branded templates, colors, and tone of
voice.

8. Paid Ads: Targeted ads based on similar
audiences, interests, and behavior.
Influencer Marketing: Collaborate with
brand-aligned creators to increase reach.
Monitor return on investment (ROI) with
affiliate links, promo codes, and engagement
statistics.
Paid Ads & Influencer
Marketing
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9. Analytics & Optimization
Monitor key metrics:
Engagement Rate
Reach & Impressions
Follower Growth
Click-through Rate
Conversions
Utilize the following tools: Hootsuite, Sprout Social,
LinkedIn Analytics, Google Analytics, and Meta
Insights.
Adjust as needed and optimize based on what's
working.
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10. THANK YOU
Visit: iidmc.org