Wizcraft International Entertainment Credentials 2014
Wizcraft delivers holistic, 360-degree brand experiences that engage, inspire
and empower our clients and their customers.
We work with our network across the world to create immersive and
integrated communication and entertainment solutions.
Our brand communication interface is highly targeted, creatively hardwired
and fully integrated with the brand vision.
At Wizcraft, we craft brand experiences.
Wizcraft has forged a strong professional
relationship with Nike over many years,
managing events of all profiles with innovative
designs and unique use of technology.
FLYKNIT - ‘13
One of the most innovative attempts by Nike
to reach out to the Runners of the Mumbai
Marathon. The Nike Flyknit shoe was designed
from the intertwining of threads and the stall
mirrored this innovation.
NIKE STADIUM ATTACK
We created a life size T-shirt and flag that
was unveiled at the stadium in Hyderabad
during the India - England series.
We managed India’s biggest tennis ball cricket
tournament played in Mumbai and extended
to Delhi with over 564 teams, changing the
face of street cricket forever.
Wizcraft has collaborated with Adidas
over a variety of events including Jeremy
Scott in India, IPL jersey activations,
Chelsea clinics and sales meets.
EXTRAVAGANZA ’13 - ‘14
SPECTACULAR ’12 - ’13
Wizcraft conceptualized and executed
Herbalife’s Asia-Pacific annual dealer
events for training, product launches and
entertainment. The events included
fundraisers, product showcases, sales
discussions and multiple incentive based
events, for an audience of close to 14,000.
BONFIRE ’13 – ‘14
IGate Bonfire is an exclusive annual customer
meet held in USA, UK, Australia and Japan.
Wizcraft was given the task to create an
experience and strengthen customer
relationship. The team conceptualized,
designed and executed the event on an
international platform, including the CEO
VB Club ‘12
High performing Bosch employees pan Asia-
Pacific were brought together in this incentive
based destination program that included
performance awards, city exploration, culture
experience workshops and top management
interaction, which the team executed flawlessly.
DELHI AUTO EXPO ‘12
Wizcraft conceptualized, planned,
executed all entertainment and on-ground
services for Toyota Dealer meet,
press conferences and launches over a
10-day event and exhibit in 2012.
AUTO EXPO 2014
GM and Renault
Wizcraft associated with General Motors and
Renault for their exhibits at the Auto Expo 2014,
and provided all services including
entertainment, themes, manpower and
Dealer & Leadership Meets
Associated with Toyota for several years,
Wizcraft has executed large scale projects
like Auto Expo projects, as well as other
projects like Leadership and Dealer meets.
Dealer & Leadership Meets
LEADERSHIP MEET ‘13
Wizcraft created a unique platform for
leadership committees from across the
country, who came together to
strategize and plan for the year ahead.
Wizcraft has conceptualized and executed
different kinds of events for SAP like annual
days for the employees and the SAP
Techniversity: a student-oriented tech
program, which saw more than 5000 students
from all over South India attend speaker
sessions, demo zones and Q&A sessions.
Wizcraft has a strong heritage of creating
experiences in the automobile sector. As part
of this vertical, we conceptualized the launch
and brand Imaging for Audi in India through
events such as Q5 Launch, Auto Expo in Delhi,
and A4 Launch with eyeliner technology
Wizcraft’s association with Tata Motors
includes the launch of Jaguar’s extended
dealership in India with launches in Kolkata
and Delhi., and the launch the Bolt and
the Zest at the Auto Expo 2014
Wizcraft has partnered with Hyundai
over several years to conceptualize
and manage several ATL, BTL and one-off
events, including a trophy tour,
launch events for Eon and Verna, mall
activations for Eon, Sonata, and the
ITC SUNFEAST DARK FANTASY
In the promotion space, Wizcraft created a
hugely-successful experience for Sunfeast Dark
Fantasy biscuits, where the objective of the 5-
city mall promotion was to promote the brand
and build curiosity and awareness among the
target group. The activity reached out to over
1.2lakh contacts across the country, with clients
counting the experience as a benchmark.
To bring the brand experience truly alive,
Wizcraft created an artificial balloon sun at
the Besant Nagar beach in Chennai, which
rose to illuminate the night sky, bringing a
whole new dimension to “sunrise”, much to
the delight of audience gathered.
KNOCK OUT REFRESHTIVAL
Organized to reposition and communicate KO as
“the most refreshing beer” and bringing about
awareness on the new bottle, Wizcraft was
onboard with a branded caravan with 8 people
that went around 18 districts in Karnataka,
covering 48 towns and engaging people around
hotspots. The reach value of the promotion
clocked in over 25,000 people across the state,
and a repeat campaign a year later.
Delhi & Pune
Wizcraft brought the master rapper Snoop
Dogg to India, where he performed in Delhi
10th ASIAN DISTRIBUTOR COUNCIL
Wizcraft gave the guests of this conference a truly
Balinese experience. Over 270 distributors and spouses
were invited to tour the city, participate in a gold
tournament, take part in panel discussions and
debate, all in picturesque Bali.
Australia ’06, South Africa ’07,
London ’08, Singapore ‘11
ING invites its qualifying advisors to exotic
locations across the world every year, and
Wizcraft has been on-board for 4 years so far. A
leisure trip is combined with a scintillating awards
night, with the advisors leaving the locales more
motivated than ever!
HP NETWORK UNIVERSITY
HP Network university is a property built by Wizcraft
for HP to showcase their networking capabilities. In
this 3 day program, HP invites all their top
customers, employees and stakeholders to come
under one roof and share the learning of future
networking technology trends. Most notably, a
networking lab was built in IIITB campus to
showcase HP service offerings, where the event
covered by CNBC TV 18.
ADASIA CONFERENCE 2011
For the biennial 6-day conference catering to
the best in marketing, advertising and media,
primarily in Asia, Wizcraft created an ongoing
‘new’ country, a new ‘one world’ campaign,
which united the guests in citizenship, in a new
Republic which subjugates geography and
boundaries – ADASIA.
Audience Acquisition & Database Management
Wizcraft Direct Active
The Bangalore branch of Wizcraft is also home to a full-fledged Audience Generation and Response team that has the
capabilities to generate the right audience for any event.
From securing and analyzing databases, invite and RSVP management, response management to post-event reporting, the
Wizcraft Direct Active team can take on the complete onus of making sure your communication reaches the right audience.
Below are a few services managed by the DA team:
Lead Generation Program
Customer Acquisition Programs
Rewards Management / Fulfillment
Channel partner meets
Off site meets
Mobile, online and social media services
Loyalty / Incentive Programs
Campaign & Promotions Management
Customer Services Support
Sales / Channel Partner Support
Database Management, Reporting & Analysis
Response and Contact Management:
Combining the power of database and business intelligence, we create events that helps IBM target the right set of customers and
partners for the right set of solutions from the IBM stable. Wizcraft is responsible for audience generation for premier IBM events across
IBM Software Universe, IBM Innovate, IBM Executive Summit, IBM SEED Program
By optimal use of our in-house databases and pooling in databases from IBM, we help IBM create a channel to identify genuine leads
and convert them into sales opportunities.
IBM Voice of Power, IBM Lotus Lead Generation Campaign, IBM Ration Lead Generation Campaign
We build programs that help create new partners, engage existing ones and drive them to create better sales.
IBM BP Co-funded Marketing Programs, IBM Skill Yatra
Wizcraft has conceptualized several programs to create greater brand loyalty, and top of the mind recall for IBM and its products,
increase IBM mindshare, coverage and awareness.
TGMC for Business, IBM dW Superstar Contest, IBM Ring The Bell Campaign
Apart from providing Direct Active services,
Wizcraft has executed all types of events for
IBM, including partner off-site meets to address
the existing force and set targets for the year
This event in Colombo in 2011 included all on-ground
logistics, network dinners, conferences
and team-building activities.
Sales Incentive Campaigns:
Wizcraft strategized, conceptualized and executed sales incentive program for Cisco registered partners with the business
solutions, creative support and database intelligence for Campaigns. We continue to innovate for Cisco for their sales
campaigns each year.
Cisco Kick-off ‘11, Cisco Grandslam ‘11, Cisco F1 overdrive ’11, Cisco Race to Rio ’11, Cisco B for Big ‘11, Cisco Jackpot
We also conceptualize and execute the digital campaign for Cisco by creating, designing and managing an online portal to
track the partner and their resource technical skillsets and upgrade on new training requirements.
INTERNATIONAL CAMPAIGNS ‘10 – ‘13
Cape Town, Australia, Germany, Brazil
Wizcraft designed a concept for CISCO channel partners
where intense competition was supposed to drive partners to
sell Cisco products to be a part of the first of the four
grandslams – The Australian Open.
CISCO partners across the country stood a chance to watch
the Australian Open in Melbourne and tour Sydney as a part of
the reward. The program was later replicated at Germany –
Cisco F1 Overdrive and Cisco Rio.
Working on a key account model for several years, Wizcraft has built lasting brand experiences for Intel through a variety of
Direct Active services and live events. Through these various campaigns, we have gained a 2Lakh-strong database. Types of
Application based events like Application Labs, Meego Series.
Industry events including stall fabrication and participation in Developer based conference through the Mobile developer forum,
IIT Techfest, FICCI Frames.
Lead generation programs for customer database.
Webinars – Parallel studio
INTERNATIONAL INDIAN FILM ACADEMY
India’s biggest global media event and Wizcraft’s
home-production, the IIFA awards has represented
Indian cinema globally for over 15 years.
The awards ceremony is recognized as the Indian
Oscars with international venues, top of the line
production, management, Indian and International
performers while reaching out to viewers worldwide,
and also setting new industry standards and creating
GLOBAL INDIAN MUSIC AWARDS
The Global Indian Music Academy Awards
is a large format, global recognition
platform dedicated to Indian music,
musicians and musicianship.
In this initiative, Wizcraft has partnered with
the leaders of the Indian music industry to
jointly create the most definitive platform
to recognize and promote Indian music.
PRODUCERS GUILD AWARDS
Produced, marketed and promoted by
Wizcraft, the Guild is over half a decade old
and consists of more than 160 members, who
constitute some of the most accomplished and
influential luminaries of the movie industry. The
nominees and winners are chosen by the
Guild’s members, making it the official awards
for the film and television industry.
When former President of India, Smt.
Pratibha Patil hosted the American
President Barack Obama at the
Rashtrapati Bhavan, Wizcraft managed
the event by showcasing Indian
hospitality with the best of Indian culture
and with finesse and elegance –
another experience that showcased our
expertise in high-protocol events.
Wizcraft has gained expertise in protocol
and high-security events over the years by
managing several VIP visits – both private
and public, in collaboration with state and
national governments, top management
committees and private associations.
HUM SAATH HAI
Wizcraft Television produced a 7 hour telethon to
raise funds for the victims of Uttrakhand.
The show was live on all STAR network channels,
with a live audience of over 5000 and attended by
a number of Bollywood stars & musicians. A
specially composed song was performed by Mr.
Amitabh Bachchan at this event
New Age Friendship Concert
Wizcraft was commissioned to celebrate 150 years of friendship
between South Africa & India – an event attended by
President Zuma and other South African dignitaries. We
recorded a ground audience of over 50,000 with performances
by Indian & International film stars & singers
Wizcraft has managed airport launch
events with 8000+ high profile guests in
Hyderabad and Bengaluru, while an on-ground
activity in Andhra Pradesh and
Karnataka inspired people to look
forward to a one-of-a-kind airport.
ICC World Cup Opening Ceremony
Wizcraft designed the content for the ceremony
for the Cricket World Cup, including showcases
for host nations India, Sri Lanka and Bangladesh.
Over 2000 performers were sourced and trained
for the ceremony.
IPL OPENING CEREMONY
The IPL opening ceremony incorporated a
number of themes including, teamwork, skill and
entertainment, all of which are integral
components of the IPL.
Multiple artistes performed, with highlights being
Shahrukh Khan and Katy Perry.
3RD COMMONWEALTH YOUTH GAMES
Opening Ceremony, Pune
The opening ceremony of the commonwealth
youth games showcased India and Pune to the
world. The cultural son-et-lumière extravaganza
was complimented by world class production,
over 7000 performers, and an audience of
30,000 broadcasted live national television
Opening & Closing Ceremonies
A celebration of India’s rich art, dance, music and
sporting traditions. Conceptualized and produced by
Wizcraft, the CWG 2010 Opening and Closing
Ceremonies held in Delhi were two of the the biggest
sporting ceremonies held in South Asia.
KINGDOM OF DREAMS
Wizcraft conceputalized a state-of-the-art
experiential venue that offers Indian forms of
cuisine, crafts, musicals, dramas, carnivals,
street dances and mythological shows,
packaged for ultimate entertainment. A true
coming together of venues within as Culture
Gully, Nautanki Mahal, Showshaa Theatre and
the IIFA Buzz Café in Gurgaon, India.
KOD is home to Wizcraft’s home
productions Zangoora The Gypsy
Prince, one of India’s first musicals that
has run into over 1500 shows, and
Jhumroo, a show that celebrates the
genius of Kishore Kumar
Working with a tried-and-tested 3 step process, WizSpk, Wizcraft’s
in-house PR and communication division depends on Insight,
Ideas and Influence to give brands the visibility and build a
Apart from handling the global PR campaign for the IIFA awards
each year, WizSpk won the Diamond Sabre and a Gold
Sabre in its inaugural year, the ultimate honours in the PR
Wizspk works with leading brands in Entertainment, lifestyle, Retail,
Tourism and the Consumer sector
Established in 2007, Wizcraft Television is today a
recognized provider of quality non-fiction
Current focus : Live event coverage, studio based
events and specials, television programmes of all
genres, audio visuals, commercials. In a short
span Wizcraft Television has worked on successful
projects with almost all broadcasters in India.
The IIFA Awards Bangkok television production
received an award for the best “TV Event” at the
ITA, Nach Baliye 3 was nominated for the ‘Best
Realty Show’. Sajid's Superstars for the ‘Best
Talk/Chat Show’ for the ITA.
Corporate films Studio based reality
Outdoor reality shows
Chat Shows Award Show Properties
BROADCASTERS & SHOWS
Indian Idol Season 5 (international Format) - Sony
Entertainment ke liye kuch bhi karega Seasons 1, 2 & 3 – Sony
Rock On – MTV
Nach Baliye Seasons 3 & 4 - Star Plus
Sajid’s Superstars – Colours
Hole in the Wall (International Format) – Pogo
Established in 2012, SportsONE is Wizcraft’s sports management
division, that has grown rapidly in a short span of time with
calculated strategy and focus.
With clients from across sectors, SportsONE has associated with
several sport management boards and official bodies to
achieve commendable success, notably managing and
associating with the India chapter of Formula One.
SportsONE has also helped set up the Basketball League in
India, negotiated football captain Sunil Chetri’s transfer to
Sporting Lisbon and got the Al Nasar Sports Club on its feet
with process frameworks.
Recently, SportsONE flexed its muscles into the Indian football
league by associating with ISL to establish its presence in
India, and has successfully partnered with football teams in
Goa and Kolkata.
CONTACT HEAD OFFICE
Wizcraft International Entertainment Pvt. Ltd.
5th Floor, Satyadev Plaza, Behind Bhagwati House,
Fun Republic Cinema Lane, Off. Veera Desai Road,
Andheri (West), Mumbai – 400053, India.
Tel: +(91) (22) 42001400, Fax: +(91) (22) 42001500
1 Fullerton, #02-01 One Fullerton, Singapore 049213
Tel: (+65) 6832 5087 Fax: (+65) 6408 3801
Wizcraft Entertainment USA LLC
3030 North Rocky Point Drive, Suite 150
Tampa, Florida – 33607, USA
Tel: +1 813 324 6540 Fax: +1 813 350 7801
Office: 57, Business center, Building no 8,
Dubai Media City, Dubai, UAE
Tel: +971 4 3658477 Fax: +971 4 4404948
Greenlanka Towers, Level 8, 46/46,
Nawam Mwatha, Colombo 2, Sri Lanka
Tel: 00 94 112302060, Fax: 00 94 112302123
Plot No. 8, Sector – 32, Urban Estate,
Gurgaon – 122001
Tel: +91 124 4801212Fax: +91 124 4801200
#2147, 17 Main, 2nd Cross, Hal II Stage, Indiranagar,
Bangalore – 5600038.
Tel: 0802528 2646, Fax: 080 2527 2760
B-5, 1st cross street, AGS Colony, Kottivakkam,
Chennai – 41.
Tel: 044 45566003,
998, Prof.G Ram Reddy Marg, Road No.46,
Jubilee Hills, Hyderabad – 500 033
Tel: +91 40 2355 0727
AL-36, Salt Lake City, Kolkatta-700064
Tel: +91 33 40033660