Brandwidth is an experiential marketing agency that specializes in increasing a brand's "brandwidth" through experiential solutions. They follow a four step process: 1) Distilling the brand essence to develop experiences that resonate with consumers, 2) Using creative insights to ensure the experiences are relevant, 3) Relying on tactical expertise to efficiently bring experiences to life across platforms, 4) Creating experiential solutions that increase engagement over time. The document provides examples of national campaigns and activations Brandwidth has executed for clients across various industries.

1. Origin:
1925–30; band + width
Origin:
2009; brand + width
band·width [band-width, -with]
noun
1. the smallest range of frequencies constituting a band, within which a particular signal can be
transmitted without distortion.
2. the transmission capacity of an electronic communications device or system;
the speed of data transfer:
3. mental capacity; intelligence:
4. a person's capacity to handle or think about more than
one thing at the same time:
brand·width [brand-width, -with]
verb
1. the range of experiences within which the brand essence can
be translated into brand experiences without distortion.
2. the capacity to transmit the brand message effectively.
3. brand capacity; brand intelligence.
4. a brand's capacity to touch and move more people across more mediums more often.

2. Brandwidth Experience Lab
Welcome to the

3. &

4. Strategy.
Design.
Creative.
Execution.
How we do it
Distilling the
BRAND
ESSENCE
in to an experience
that is relevant to
the brand
Using
CREATIVE
INSIGHTS
to ensure that the
experience
will resonate with
consumers
The result –
EXPERIENTIAL SOLUTIONS
to increase your brandwidth
Relying on
TACTICAL EXPERTISE
to ensure the experience is brought to life in
the most efficient manner across the
most effective platform

7. RANJIT RAINA
HIMANSHU ANAND
DEEPAK PAHWA
SHANTANU GOYAL
SHASHANK GUPTA
What Nick Fury is to the Avengers, Ranjit is for the team at Brandwidth.
Ranjit is the perfect mix of the Left & the Right part of the Brain & he leads the team at Brandwidth by
putting a method to the madness in our business.
An Army Brat & a Mass Communication Post Graduate with 12 years of an experience in the event
and activation management space, Himanshu has been a part of some of the most viewed
experiential events in India like the Formula 1’s. Himanshu’s kick in life is to use Technology and
create larger than life experiences.
Armed with an M.B.A. and more than 14 years in the Experiential Marketing Industry, Deepak has
been involved in driving some of the biggest on-ground National Campaigns. His never say never
attitude is shown in his strength of turning around things in the nick of time and managing people
flawlessly.
Leaving behind the cushion of his Family Business, Shantanu after his M.B.A. has been involved
in planning and executing brand campaigns for various genres of clients that include
Automobiles, Technology and FMCG. Detail oriented, Shantanu loves to create mass
campaigns that generate conversations between Brands and their TG.
An Electrical Engineer who just could not get his creative aspirations fulfilled, so changed
his field. An M.B.A. in Below the Line Marketing, Shashank loves breaking the norm to
creatively curate experiences that are ideated at Brandwidth.

11. AplatformAcTIVATEDformountainDewinDIaREVOLVINGAROUND
THESPORTOFSTUNTBIKING.
THEACTIVITYWASTAKENACROSS10STATESTOINITIATETRIALSFOR
MOUNTAINDEWANDKICKOFFANINITIATIVETOPROMOTEACTIONAND
ADVENTURESPORTS.,INphaseONEFOCUSSINGONSTUNTBIKING
WITHANAIMTOINCREASETHEENGAGEMENTOVERA
PERIODOFTIME.
Inthesecondphasebmxbikinghasbeenaddedtothesame

13. BANG BANG ACTIVATION

14. A FIRST OF ITS KIND
NATION-WIDE HUNTFOR THE
SMARTEST KID
IN THE COUNTRY
Winnerswere taken out to
an adventure camp and
werethengroomed by the
channel’s presenters
Thewinner becamethe brand
ambassador of the channel
for aN year & the child’s
higher education was
sponsored
Thehunt was divided into
various phases that
involvedtaking the child
through tests / physical
challenges & mental
competitions

15. 3
MONTHS
400
BEST SCHOOLS IN THE
COUNTRY
14
CITIES
OVER 5,00,000
KIDS ENGAGED

16. auniqueconceptthatcombinedthepassion for
off-roadingwithunmatchedthrillsanddares.
Geo
This extremedriving adventure challengewasdesigned to
testthe physicalabilityandthementalagility of driving enthusiasts.
TheHawkz wereselectedfromauditions whereenthusiastic contestants wentthrough
roundsofcrazy dares,mind-blowing obstaclecoursesto toughmind games.

17. 4CITIES
>2,00,000PEOPLE ENGAGED
A7EPISODETELEVISED SERIES
AJOURNEY OF16HAWKZ

20. 15 cities | 750 colleges
1,75,000 entries |
3 exhibitions | 3 workshops

22. A NATIONAL LEVEL CAMPAIGN activated to
invite IDEAS FROM PROFESSIONALS /
STUDENTS that could shape the future.
In association with the innovation cells at IIT’S, IIM’S AND
MEDICAL COLLEGES, the process and the jury was finalised
and the BEST IDEAS WERE FUNDED to become a reality.

23. 8 cities
> 400 professional
Colleges ACTIVATED
> 4,00,000 entries
4 IDEAS GIVEN SHAPE

24. EXPLORE | EXPERIMENT | IDEATE | INNOVATE
HUNT FOR THE “CHILD GENIUS” OF INDIA
Combining principles of SCIENCE, MATHS,
ELOCUTION AND BASIC ROBOTICS,
there were various levels of filtration.
India’s first ever hands – on contest across
SCHOOLS IN TIER 1 , 2 AND 3 CITIES

25. 1600 SCHOOLS 60 CITIES
>18,00,000 KIDS ENGAGED
EXPLORE | EXPERIMENT | IDEATE | INNOVATE

26. a Hands on experience created for the target audience for
the new sensation from Samsung -
the GALAXY S5 !!
A SALES LED SELF FUNDED
NATIONAL ACTIVATION !!

27. 26,755
indirect contacts
11,655
direct contacts
1,002
store footfallS from the stall
407
phones sold

30. AnAndroidApp wascreatedwhich convertedthe Telegram to
anSMSandsentittotherecipient'smobilenumber.The same
messagewas alsoprintedonaMicromaxbranded Telegram
andgiventotheAudience as memorabilia.
Thesetupwasmadetolooklikeapostofficewith thehelpofpropsalong
withaMuseum displaying facts, trivia andthe timeline ofTelegram
&the MorseCodeand Telegraph Machines.

31. INTEGRATIONS @
YOUTH CONNECT EVENTS

35. How do you
generate curiosity
and activate an
on air show ?
Simple!
Mass Disruption -
on ground
followed by
on air
supported by
MASS PR.
Women dressed like Ugly
Betty were let loose across
Mumbai , Pune and Delhi &
they roamed around known
locations and were captured
on camera.
Simultaneous updates on social
media & PR channels, followed by
a massive print & online campaign
on the announcement of the show
the very next day.

36. >2 Million impressions created
> 40 Ugly Bettys
>100 locations

43. more than 30 artists … 60 hrs of music
8 pre parties … 3 day festival ... 2 stages … 3 after parties

53. A televised event, where an integrated on – line & print campaign ensured
attendance in large numbers.
Along with the adrenaline rush of the race, spectators also experienced exhilarating
SUV off – roading, indulged in merchandise shopping along with a hands on F1
simulator. The Race was brought alive by a robust College Activation and a
national level grid girl hunt.

55. 59TH FOUNDATION DAY
A PIONEERING PROGRAM THAT TAKES
DIGITAL BANKING TO THE NEXT LEVEL

56. YOUTH PARLIAMENT (under the I Lead India umbrella campaign)
by Times of India brought together the best speakers of the country
debating with today’s leaders and decision makers
on various topics affecting the country.
The speakers were selected through
the campaign spread across the country with
a robust digital and on ground college activation plan .
Brandwidth recreated the entire Central Hall of the Lok Sabha for
the final televised debate.

57. Pre Hype – more than
250 colleges covered.
Online amplification.
Entry Management.
RSVP.
Final Debate.

59. A candid conversation with two of the
greatest sporting personalities of today's times
along with the author - Boria Majumdar.
Carefully curated content was taken
On Air by Times Now.

60. Launch of the book compiling
175 years of Indian cartooning history

61. 7 Cartoonists from across the country came
together for the first time to create a rare piece
of art to pay homage to political cartooning
and the common man – a character created by
the renowned R K Laxman.
The book was inaugurated by
Mr. Manish Tewari - Minister of Information and
Broadcasting.

62. DISTRIBUTORS & PRESS MEET

63. An event held to
motivate the
Distribution Channel and
launch the new Pepsi
Logo
The logo was launched by
the Brand Ambassador
“Priyanka Chopra” at a
Press Meet followed by
the Channel Meet.
The lineage of the brand
was showcased in various
A/v’s and an oath for
driving greater sales was
taken by the Brand & Channel
Team.
R & R was also
organised with
Priyanka Chopra.

64. Brandwidth provideda complete
eco – friendly solution which extended from
a seed paperinvite to the event decor
being made of recycled materials.
An audit was done post the event to
calculate the CarbonFootprint impact
of the Event & trees were planted to
neutralize this impact.
INDIA’S FIRST EVER
COMPLETELY ECO – FRIENDLY EVENT.
The objective of this week long
event was to connect the green
cause of the brand with the TG.

65. eco- friendly
installations
Press
conference an organic
food fiesta
photo
exhibits

66. Thethree-daybuyer–seller
knowledgemeetforThe
InternationalGemologicalInstitute
sawIndia'smostrenownedjewelry
anddiamondmanufacturers
showcasingtheir exquisitedesigns
anddiamond stocktoretailers
DELHI–KOLKATA–BENGALURU
Brandwidth partnered withIGItobuild
thisformat and executeitasa seriesof
zonalconferences.
AlongwithcreatingAppstomanage the
meetings,Brandwidth alsocreatedSocial
Gatherings duringevenings forinformal
interactions.
MICEwasan extendedserviceprovided
byusforthisconference.
Wecreatedaformatof
buyer-sellermeets
whereabuyergottomeet
everysellerindividually,
creatingan opportunityfor
business.

67. 800meetings, 3 days per region Securityfor Jewelry MEETINGMANAGEMENT APP, MICE, GALA EVENINGS

69. Logistics,Conferencemanagement,
M.I.C.E& destinationmanagement
GALAAWARDSNIGHT
Symantec dealers were taken to THAILANDas a reward for TARGET FULFILMENT.
We created a customized itinerary to give the winners a “SUPERSTAR” TREATMENT.
Brandwidth carefully planned the entire trip for the partners to create AN ANNUAL
INCENTIVE TOUR which they look forward to year after year.

70. 2 DAY ANNUAL CONFERENCE IN GOA to motivate the sales team.
Over 150 PEOPLE travelling from all across the country to Goa.
A FIRST OF ITS KIND EXPERIENCE for McCain as an organization.
All MICE / EVENT / TEAM BUILDING activities were handled by BRANDWIDTH.

72. ESOP CONFERENCES A larger than life “feel good factor” employee event to
offer stock options of the company to the employees.
30 DAYS | 20 CITIES | 45 CONFERENCES

73. GSK celebrated the success of
with their distributors & wholesalers
18 CITIES IN 3 WEEKS
> 300 WHOLESALERS TOUCHED
MAHURAT ORDERS WORTH 8 CR

74. Fromlogocreationtomanagingtheentirecommunicationcampaign,fromhypecreationtotheexecution– Brandwidthdiditall!!
Asuccessfulprogrammethatranfor2yearstoengagetheemployees.
A SPORTS- BASED EMPLOYEE ENGAGEMENT PROGRAMME
BrandwidthalsocreatedtheMascotfortheEngagement- TheReliChamp

75. 19CITIES
6SPORTS
over 90,000 employees engaged

84. Drop in for a cup of coffee !