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Stratgic Play - Doing the Right Thing at the Right Time

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In this talk from Red Hat Agile Day 2015, Cory Foy covers the notion of Strategic Play by covering tools like Wardley Maps, Business Model Canvas, Purpose-Based Alignment Model and Product Vision Statement

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Stratgic Play - Doing the Right Thing at the Right Time

  1. 1. Doing the Right Thing at the Right Time Strategic Play Cory Foy Director of Corporate Education The Iron Yard @cory_foy foyc@coryfoy.com https://www.flickr.com/photos/sashaiw/12625143425/
  2. 2. https://www.flickr.com/photos/brizzlebornandbred/5922102746
  3. 3. Strategy A high level plan to achieve one or more goals under conditions of uncertainty. https://en.wikipedia.org/wiki/Strategy
  4. 4. Foobiotics, Inc. ❖ Builds custom web and mobile solutions for customers using Java and Ruby ❖ Doesn’t do maintenance, generally turns solutions over to the customer https://www.flickr.com/photos/opensourceway/6006414578
  5. 5. Crowdsourced Weather with IoT ❖ We’ll send people IoT devices ❖ They’ll put them outside and connect to their WiFi ❖ It will send us the weather from their location ❖ ??? ❖ Profit!
  6. 6. As a customer, I want to have a device with weather sensors so I can track the weather As a customer, I want to connect my device to my WiFi so it can send data As a weather person, I want to be able to see data from the various locations so I can track more accurate data As a customer, I want to be able to see a history of weather from my device so I can track the weather at my location Strategy?
  7. 7. Who What Where When Why How
  8. 8. OODA (Boyd’s Cycle)
  9. 9. OODA and Wardley Mapping Observe Determine Needs Create Value Chain Map Orient Challenge if you really need to build it Update and adjust your map Decide Decide Where to attack (then Why) Methods (How + Approach) Simple (Break into teams, FIST) Evaluate (Canvas) Act Act! (Get Stuff Done) Iterate
  10. 10. Making Tea Leaves Heat Source Cup Water User Pour Place Remove Add Wait Deliver
  11. 11. ValueChainVisibleInvisible User Cup of Tea Tea Hot Water Water Kettle Power
  12. 12. Genesis Custom Built Product
 (+ rental) Commodity (+ utility) Evolution https://www.flickr.com/photos/garyhayes/4502026170https://en.wikipedia.org/wiki/Computer
  13. 13. ValueChainVisibleInvisible Cup of Tea TeaHot Water Water Kettle Power Genesis Custom Built Product
 (+ rental) Commodity (+ utility) Evolution
  14. 14. ValueChainVisibleInvisible IoT Device Customer Network WiFi Server Security Configuration Communication Measurement
  15. 15. ValueChainVisibleInvisible Genesis Custom Built Product
 (+ rental) Commodity (+ utility) Evolution IoT Device Network WiFi ServerSecurity Configuration Communication Measurement
  16. 16. ValueChainVisibleInvisible Genesis Custom Built Product
 (+ rental) Commodity (+ utility) Evolution IoT Device Network WiFi ServerSecurity Configuration Communication Measurement
  17. 17. OODA and Wardley Mapping Observe Determine Needs Create Value Chain Map Orient Challenge if you really need to build it Update and adjust your map Decide Decide Where to attack (then Why) Methods (How + Approach) Simple (Break into teams, FIST) Evaluate (Canvas) Act Act! (Get Stuff Done) Iterate
  18. 18. MarketDifferentiation Alignment to Business Purpose
  19. 19. MarketDifferentiation Alignment to Business Purpose Partner Parity Differentiating Who Cares?
  20. 20. MarketDifferentiation Alignment to Business Purpose Partner Parity Differentiating Who Cares? IoT Device Network WiFi Server Security Configuration Communication Measurement
  21. 21. Configuration
  22. 22. Product Vision Statement ❖ For [target customer] ❖ Who [statement of need] ❖ The [product] is a [product category] that [key benefit] ❖ Unlike [primary competitive alternative] our product [statement of differentiation]
  23. 23. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas 1 4 3 2 5 9 7 6 8
  24. 24. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists 4 3 2 5 9 7 6 8
  25. 25. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists 4 3 History of Weather Increased real- time data points 5 9 7 6 8
  26. 26. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists 4 Sell on web site History of Weather Increased real- time data points 5 9 7 6 8
  27. 27. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists Self-Service Communities Sell on web site History of Weather Increased real- time data points 5 9 7 6 8
  28. 28. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists Self-Service Communities Sell on web site History of Weather Increased real- time data points Sell Devices Subscription Services 9 7 6 8
  29. 29. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists Self-Service Communities Sell on web site History of Weather Increased real- time data points Sell Devices Subscription Services 9 7 Technologists Sales Weather Experts Analysts 8
  30. 30. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists Self-Service Communities Sell on web site History of Weather Increased real- time data points Sell Devices Subscription Services 9 Low Cost IoT Partners Analytics Technologists Sales Weather Experts Analysts 8
  31. 31. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists Self-Service Communities Sell on web site History of Weather Increased real- time data points Sell Devices Subscription Services 9 Low Cost IoT Partners Analytics Technologists Sales Weather Experts Analysts Manufacturers Weather Service Communities
  32. 32. Key Partners Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Business Model Canvas Home owners Meteorologists Self-Service Communities Sell on web site History of Weather Increased real- time data points Sell Devices Subscription Services Value-Driven Subscription-Based Low Cost IoT Partners Analytics Technologists Sales Weather Experts Analysts Manufacturers Weather Service Communities
  33. 33. Cory Foy Director of Corporate Education The Iron Yard @cory_foy foyc@coryfoy.com www.businessmodelgeneration.com/ canvas/bmc www.informit.com/articles/article.aspx? p=1384195 blog.gardeviance.org/2015/02/an- introduction-to-wardley-value-chain.html blog.coryfoy.com/2014/01/product-vision- statements-aka-your-elevator-pitch/ Business Model Canvas Purpose-Based Alignment Model Wardley Maps Product Vision Statements

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