Michael Brito (Edelman) presents at Social Media Marketing 2010 San Francisco. Learn how brands are taking the collective intelligence of the community; and changing their business models, products and processes because of it. Including case studies and campaign results, this session will also demonstrate how the simple act of listening and “taking action” are yielding positive results for brands, big and small.

1. Brands Taking Action On the Social Web Michael Brito @Britopian on Twitter

2. MAKE DATA DRIVEN DECISIONS http://www.coneinc.com/content1182 http://www.coneinc.com/content2601 Michael Brito @Britopian on Twitter

4. Friendster

5. Plurk

6. Twitter

7. Google BuzzConsumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing. Michael Brito @Britopian on Twitter

8. SO THE QUESTION IS …. How do we live up to consumer expectations? Michael Brito @Britopian on Twitter

9. KICK A$$ PRODUCTS Michael Brito @Britopian on Twitter

10. SUPERIOR CUSTOMER SERVICE Michael Brito @Britopian on Twitter

11. AUTHENTIC COMMUNITY ENGAGEMENT

12. BRANDS BECOME BELIEVABLE Michael Brito @Britopian on Twitter

14. Dell (123)

15. eBay (115)

16. Google (105)

17. Microsoft (103)

18. Thomson Reuters (101)

19. Nike (100)

20. Amazon (88)

21. SAP (86)

22. Tie - Yahoo!/Intel (85)“Engagement Correlates To financial Performance” Michael Brito @Britopian on Twitter

23. TRADITIONAL SALES FUNNEL “Engagement Correlates To financial Performance” Michael Brito @Britopian on Twitter

24. ACTIVATING YOUR ADVOCATES If you love your customers, they will love you back, And tell others! Michael Brito @Britopian on Twitter

25. Michael Brito @Britopian on Twitter

27. Crowdsourcing products, services and improvement to the coffee experience

28. Building strong & profitable customer relationshipsMichael Brito @Britopian on Twitter

29. STARBUCKS LISTENS & ACTS

30. Michael Brito @Britopian on Twitter

32. Saved the company million in manufacturing costs, inventory, etc.Michael Brito @Britopian on Twitter

33. Show video http://www.youtube.com/watch?v=jqLPHrCQr2I. Michael Brito @Britopian on Twitter

35. Released the video on Youtube

36. Over million views in one month

37. The community was begging for t-shirts like this one

38. Youtube comments, Twitter, Gizomodo, EngadgetAjay Bhatt – co founder of the USB port Michael Brito @Britopian on Twitter

39. A ROCKSTAR IS BORN! Michael Brito @Britopian on Twitter

40. Michael Brito @Britopian on Twitter

41. THE ANALOG GROUNDSWELL Michael Brito @Britopian on Twitter