1. it girls
New Internet’s creation
and social
phenomenom.

2. Who they are?
 Normal girls
creating
extraordinary
outfits
 Virtual community
focused on fashion
 Opinionleaders
(showrooms)

3. It girls and internet
 Makes them allowed to create and lead
their own blogs
 An opportunity to present themselves,
also abroad
 Easy way to get a popularity
 An occasion to experiment with
appearance
 Being a part of new group

4. Marta Klimowicz, sociologist
 ‘those blogs show that There is
not only one example to follow
and to pattern after. It is just a
kind of fun and way to
experiment with the style and
appearance.’
 ‘girls are aware of popularity
and no – privacy. They can feel
recognizable’
 ‘It is one of the most developed
and still rising internet’s group’
 ‘Passion is the most important,
It associates Members of the
group’

5. LPP Group (Reserved, Mohito, Cropp,
House)
 „It girls are
mostly
inspiring us
in creating
new
collections”

6. It girls
Stylio.pl Dilemmas
magazine
Swap parties Lookr.tv

7. Stylio.pl
 Website created to join
fashion supporters
 Divided on many sites
including Best blogger’s
rating, adverts about
swaps, An opportunity to
present own wardrobe and
making own outfits
 You can also read diverse
articles based on fashion

8. Dilemmas magazine
 Virtual magazine,
everybody can afford to
read It
 Created special for new
social group,’ it girls’
 Included not only of fashion
subject but also has the aim
to encourage polish design
and new designers
 Many it girls had been
involved in that project in
writing, taking photos etc.

9. Lookr.tv/ szafiarki
 First virtual and tv
program introducing
polish ‘it girls’ society
 Girls give advices, ask
questions about
themselves and about
their inspirations etc
 Predict trends that are
about to come, judge
outfits

10. Swap parties
 Initiated generally by
‘it girls’ and for that
habitat
 Not only an
opportunity to
exchange clothes but
also to talk, get to
know new people,
discuss
 unusuall bargains

11. Alicepoint
 Inspired by
scandinavian’s blogs
 Blog as a place to show
feelings and emotions
 An opportunity to share
with other her passions,
ideas, ways for free time
 She connects her future
with fashion
 Blog gave her popularity
and respect in fashion
habitat

12. Alicepoint

13. styledigger
 Inspired by other
blog’s owners
 Fashion is kind of
fun, passion, future
plan
 Works as a stylist
 Participate in many
showrooms
 One of the most
popular blog

14. styledigger