Brandon & Leah are signed with Warner Bros. Records, a major American record label founded in 1958. Warner Bros. Records has grown significantly over the decades and currently has a vast catalog of over 1 million song copyrights. The label represents a diverse range of artists across many genres. Brandon & Leah are also managed by Red Light Management, an innovative artist management company known for its entrepreneurial approach and work with both established and up-and-coming talent. Red Light Management takes a creative approach that aligns well with Brandon & Leah's artistic style.

1. Brandon & Leah - Institutional Info
Perhaps I am looking in the wrong
places but on the internet it seems
very difficult to find information
regarding Brandon & Leah's
record label and management.
Their Facebook states that they
are signed with Warner Bros
Records but even after several
google searches it is has been
hard to find any details about how
they were signed and other similar This is taken from
information. their Facebook fan
page and I have
I wondered if this was perhaps circled where it
because they are not 'worldwide' states that they
stars and appeal to a niche belong to Warner
audience. Bros. Records.
However, on this presentation I
will discuss what little information I
have been able to find.

2. About Warner Bros. Records
It is an American record label founded in 1958 by
Jack Warner. It was the foundation label of the
'Warner Music Group' and is now completely owned
by that company.
Between the 1960s and 2000s Warner Bros. Records
has grown from a "struggling minor player in the
industry to one of the top recording labels in the
world".
The group's extensive publishing assets, which
include over one million song copyrights by more
than 65,000 songwriters, currently make it the world's
largest music publisher.
I've noticed that Warner Bros. Records have a vast
range of artists, they do not just have one typical
genre. They differ from Green Day, Lily Allen to The
Bee Gees, David Bowie to ZZ Top.

3. Promotional Methods used by Warner Bro.
Records There is clear and easily accessible links to their
Obviously, in this day and age with modern store (obviously they want to entice customers to
technologies that are continuously improving and spend money) and to news and other info they
changing the way we receive media (whether it be may be interested in.
film, tv, music and more) large corporations such
as Warner Bros. must use this to their advantage
and to maintain their position at the top of the
industry.
For example, websites aren't like how they were 5
years ago. Now they are much more interactive
and interesting, in order to, in a sense, get the
audience 'hooked' on their products (the music).
Warner Bros. Records has a highly interactive
website with lots of different things for the public to
view and listen to.
This is the main homepage of their website.
Clearly showing a new artist, providing viewers
with access to his music and extra information
about him.
They have made their online store look
as 'cool' as possible in order to
persuade people to spend their money.

4. Warner Bros. Records - Youtube
They also have a very detailed Youtube
page where fans can access videos of all
their different signed artists, as well as
additional footage.
Quick links to their
other social media
sites.
They have different
playlists that will appeal to
different audiences.
This is the main page of the
Youtube page. Currently showing of
(promoting) a new artist.

5. Our Artist
Because the artist my group and I are
creating is a very folky/indie artist with a very
simplistic and naturalistic image and therefore
appeals to a niche market, it would be unlikely
for her to be signed to Warner Bros. Records.
In my opinion, the sort of record label we
could look to could be a very small and
independent one. For example,
singer/songwriter Jack Johnson (who is also
known for his beachy sounds and relationship
with nature) has his own record label named
Bushfire Records.
The label is based in Hawaii and only has 10
or so artists signed with them and I think this
would be the perfect label for our star,
especially for the beginning of her career
whilst she is still quite unknown.

6. Red Light Management
Brandon and Leah are managed I think this particular management is
by Red Light Management which is suitable for Brandon & Leah as they have
considered one of the most a very creative approach of doing things
"innovative artist management and that is exactly what Brandon & Leah
companies the in industry". are all about.
It was founded in 1991. It is known I also think this would be the perfect
for taking an entrepreneurial management for our artist as they take on
approach with its diverse roster of both well known and less known stars.
clients. Its managers are also at Red Light Management's creativity is what
the forefront of defining the especially makes them suitable for our
expanding role of personal star.
management in the music
business. The company’s
capabilities include a broad
expertise in artist development,
touring, commerce, festivals,
licensing, branded entertainment
and more.
Other artists managed by this
company include Alicia Keys, Bat
For Lashes, Borgore, the Kaiser
Chiefs and more.