The document summarizes and analyzes the homepage of Taylor Swift's website. It notes the natural photography used contrasts with bold pink lettering, representing Swift's natural image while also being a pop star. The homepage focuses on promoting her new music video. It provides easy access to fan information and maintains a consistent layout across pages. The website effectively promotes Swift's music, tour, Grammy nominations, and new album through relevant photos and clear purchase links. Personal sections like her "Life" and "Journal" connect fans to Swift on a more intimate level, while the store sells various merchandise. Overall, the site successfully markets and sells Swift as an artist.

1. Website Analysis - Taylor
Swift
By Anna Wylde

2. This is the homepage of Taylor Swift's website. The first thing I Following on from her release of her new single is
noticed is the natural coloured background photograph, which the release of her music video, therefore the
contrasts with the bold pink lettering. This represents the star well homepage of her website at this time is mainly
because although she is a 'pop' star (like Katy Perry, whose website I focused on promoting the music video (which is what
have also studied) she has a more 'natural' and wholesome image, a my own website will be like). However, of course
less manufactured and 'plastic' image the likes of Katy Perry or Nicki there is access to all types of info that fans may wish
Minaj have. The photograph of her in front of a tree represents her to access through the website. There are clear and
'country' and 'folk' roots, and the bold pink lettering represents the easy tabs to direct people to what they wish to know.
'pop' aspect to her image.
Direct
link to
A very clear Youtube
link to iTunes - for her
the fact it is new
used right on music
the first page is video.
to really try and
persuade
consumers to
buy her music.
There is a newsfeed/twitter feed along the bottom
of the page, to show fans what the latest Clear and easily accessible
news/twitter message is everytime they visit the links to her social networking
website. sites.

3. The layout itself of the page
The first page was solely dedicated to the promotion of
is the same as the first, this
her new music video and the second page is all about
keeps a sense of regularity
advertising her latest tour.
and makes the website easy
for users to navigate.
Rather than clicking from The use of photograph (her performing) is very relevant
the first page (which is to this specific page and may work as a trigger to
Again the main tabs remain
shown on my previous cause people to want to see her perform live.
at the top to direct users to
slide) to the second, the each specific section.
website does it
automatically. However,
viewers can go back or
forward a page by using the
arrow at the sides of the
pages.
This use of automatic Taylor's
transitions shows how promoters/manage
modern and up to date this ment are trying to
website is. cause excitement
for fans by offering
them the chance to
book pre-sale
tickets.
This is a method
used purely to
generate sales
Once the user clicks on
'view all tour dates' this
appears. It clearly
displays all the
upcoming dates and
provides links to each
specific date if the user
wishes to book tickets.

4. The third page is dedicated to promoting her This in a way is free or could be considered 'word of
upcoming appearance at the famous Grammy mouth' advertising because if someone who does not
Awards. This page is very important for artists usually listen to her music hears that she is up for 3
as is displays the fact that she is very nominations at the Grammys, it might cause them to
successful and talented. This page makes it consider that she must be talented and that her music is
very clear that she is up for 3 nominations - worth checking out, leading to the recruitment of new
suggesting that he is very popular. fans.
The designers of
her website have
again used a
relevant
photograph. It
makes sense to
show her playing
her instrument as
this reinforces to
the viewer that
not only is she a
singer but she is
also a musician.
This supports her
'worthiness' of a
grammy award.
This page maintains the Following on from the announcement of her nominations, there is a link for
news/twitter feed, constantly viewers to use in order to vote for her to win the nominations.
keeping users of the site up
to date on news/gossip. This link also appears on all the other pages which is done to cause the user of
the website to notice it and, hopefully, use it.

5. The fourth page on the 'stream' of transitions The colouring of the pages, especially the writing
on the website is focused on her new album. (pinky red and white) correlate with the album name
This page is very clear and simple with not and cover, this causes the customer to create a visual
too much to look at which keeps the users link between the album and the website, therefore
attention focused on the purpose of this page, making the website and the artist more memorable.
promoting the album.
There are
bold and clear
links to iTunes
where
It clearly shows what consumers
the album artwork can purchase
looks like so that if a the music.
fan was to look for it
in a shop they would Additionally to
know what to look this, there is
for. information on
where the
The album cover actual CD can
itself is very simple be purchased.
yet its use of bold This is a very
lettering is very clever idea of
effective in grabbing Taylor's
consumers management
attention. as they are
aware that
despite music
downloads
etc, some
people still
very much like
Therefore, they have provided info on where to go to buy the actual CD, to have a
this broadens their scope for sales as it does not reduce them to only physical copy
digital downloads. It also prevents the risk of alienating fans who do not of the music.
use/like digital downloads.

6. The past 4 pages I have looked at are all
technically part of one page because it all
works as a stream that automatically moves
from one to the other (as I explained earlier).
After this you are able to scroll down to look at
specific pieces of information, for example....
A unique part of this website is the 'My Life' and 'Journal'
Section, these provide a more intimate connection
between the star and her fans. It also gives her a sweet
and caring image. It makes her relatable to her teenage
girl fans as they often keep diaries and so this makes her
News and articles about what she has fans feel as though they are just like her and that they
been up to recently, as well as photos know her on a personal level.
from her latest photoshoots. This is
particularly appealing to avid fans. A video/photo
gallery of all sorts of
behind the scenes
insights/video
diaries from Taylor
herself as well as
photos from the
shoot of her videos
and various
different interviews
and TV
appearances she
has attended
recently.

7. Just like all artist's websites there is a main part of it -
merchandising.
Despite nice personal touches and an intimate feel to Taylor
Swift's website the ultimate point of them is to make money
by 'selling the star' in as many ways as possible, this
includes merchandising.
The use of 'deals' such as 3 t-shirts
for £30 acts as a method of
The store has sub- persuasion to lead the customer to
categories in order to think they are getting a good deal
divide up all the variety for their money, making them more
The site has a wide range of items to peruse such as of products on offer... likely to make a purchase.
clothing, jewelry and accessories, gloves, posters and
more - all to appeal to all possible fans.
Keyrings, There is an abundance
Bags, of products for fans to
Tour t-shirts, lightsticks,
This headbands, choose from to make
Vintage t-shirts, ornaments and
consists of; perfume, them feel part of the
Sleepware, etc.. more.
CDs, accessories. Taylor Swift 'fandom.
Karaoke,
Vinyl and
song books

8. Conclusion...
From looking at both Taylor Swift and I personally prefer Taylor Swift's website
Katy Perry's websites I have learnt compared to Katy Perry's, this is
that a decent website for a recording because it is more simple (has a less
artist should include clear and hectic/messy background and theme). I
separate categories: also like the more personal touches on
Taylor's site such as her mini-biography
-An 'About' page (info on the star) and journal and this makes her appear
-News that she cares about her fans and wants
-Events (upcoming and past) to come across as 'one of them' and this
-Tour/concert info makes her seem like a very humble
-A journal or message from star to fan artist. Because the star I am promoting
-Info and accessibility to the music is more like Taylor rather than Katy I will
-Communication links (Twitter, be using these ideas when it comes to
Facebook, Youtube, etc...) making my own website!
-Store (to offer all type of
merchandise)