This document discusses an illuminated shelf edge solution that can help brands stand out on retail shelves. Some key points: 1) The solution uses colored lighting and segmentation to attract shoppers' attention from a distance and create a prominent store destination within a category. 2) It provides a large communication area to improve understanding of a brand's range and product benefits and engage shoppers with clear messaging and product trials. 3) The flexible system can be customized for different brand portfolios and provides an enjoyable shopping experience through a premium look and increased impulse buying.

1. © HL Display
Highlight your category
and your brand
Brandline Premium shelf liner

2. © HL Display2
Manufacturers are always looking for ideas
& solutions to bring their brand to life
in an overcrowded in-store environment
Highlightyour categoryandyour brand
Creating differentiation at the shelf edge, where the sales
take place is a key challenge

3. © HL Display3
Create differentiation and attract shopper
Increase footfall inside your category
With an eye-catching product presentation
Highlightyour categoryandyour brand
The illuminated
coloured segmentation
creates a prominent
store destination and
attract shopper’s
attention from afar
10m

4. © HL Display4
Guide and reassure shoppers
Clearly communicate brand message
and product benefits
A large communication area allows to improve range and
product understanding
Highlightyour categoryandyour brand
The double front
maximizes the
communication
possibilities
The design of the profile
reinforces good readability
5m

5. © HL Display5
Develop an enjoyable shopping experience
Create a premium look and feel
Especially designed for lighting, our solution facilitate
illumination on segmentation as well as on products
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High brightness – low voltage,
low temperature.
No tool, no electrician needed.
Compatible with our unique
power infrastructure
(PowerTrack™).
5m

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Engage shoppers
Clear communication and trial
trigger boosts impulse buying
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Accessories are
securely fixed:
• Innovation window
• Glorifyer
• Shelf takers
1m

7. © HL Display7
A complete, flexible, ready to market solution
The system is easily accessorised
No develoment cost
With / without light / up to 2 LED
High brightness, high efficiency
Easy to install
No tool, no electrician needed
Front face can be customised
A flexible system to cover the breadth
of your brand portfolio, from the same base
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Our solution is easilly customized, easy to manage for sales force
and easy to install for shelf manager

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What is it and how does it work?
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Communication
Brand highlighter
Segmentation
Claim highlighter

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Features
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Accessories are fixed at the gripper track of the profile
– Thickness 2 mm
Mother rail compatible
with Optimal™
merchandising solution
Up to 2 led strips
can be inserted
Acrylic Insert
Front profile – top
pocket for insert

10. © HL Display10
Conclusion
Highlightyour categoryandyour brand
© HL Display
Illuminated shelf edge
segmentation improve
sales
Anice and exclusive product
presentation creates an enjoyable
shopping experience

11. © HL Display11
Thank You!
Highlightyour categoryandyour brand
© HL Display
Bring your brand to life