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Personal Branding & Web Reputation

Personal branding and developing a positive web reputation are increasingly important for career and business success. A strong web presence and reputation allow people to find information about you online and differentiate you from others. To build an effective web reputation, focus on consistently creating high-quality content across various online platforms like blogs, social networks, and content-sharing sites. Developing a personal brand and web reputation takes time and requires being strategic about the image and message you portray, while also maintaining a professional online profile.

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Personal Branding & Web Reputation Vanina Delobelle, PhD www.vaninadelobelle.com May 2008
Definition Personal Branding Web Presence Web Reputation
Why is it today mandatory ?
Those who succeed are those who exist ? Your Marketing ! Recruiters Google names before hiring Partners look for information before engaging People read experts content
You are your best product The best product you have to sell is you ! To get a job To close a deal To find partners To develop your company To present your expertise … to prepare your next career move
How to build a Web Reputation ?
Web Presence vs Web Reputation ? What is your objectif ? If you only want to be found, focus on web presence If you want to differenciate, focus on web reputation
Web Presence Start already there ! Be present and start to exist on the internet Create profiles on social networks Create online resumes … start to Google your name then and you will see that you start existing !
When should you start building your personal branding ? Start now ! You need to be ready for the time you will need it It is not when you will start looking for a job that you will think about it A personal branding might take years to be efficient
What will differenciate you ? Do your own marketing ! Be consistent with the elements you will build Always use the same elements across the tools Build your brand Bring an added-value
Personal Branding is composed by… Avatar / Picture ! Whatever the one you choose, keep the same everywhere Do not change your picture every week
Personal Branding is composed by… Colors ! Define what are your colors and set them across all the tools it will be easier to recognize you
All about Content ! Create good quality Content ! Web reputation is about content The content you will create is the key of the success It is not about quantity but quality What you will create will differenciate you from a simple web presence
Which tools ?
Blogs and microblogging Create good Content ! Have a blog if you really want it Share intersting information via Twitter and not only your mood Leave comments on other blogs that really bring an added-value to the article Participate to a collaborative blog Post some articles on a friend’s blog
Social Networks Be present ! Have your profile on LinkedIn and Facebook Be present on other social networks in order to expand your presence and let people find you easily Keep your profiles consistent and updated Share content with your networks
Create Content … in different supports ! Write articles on blogs Share presentations on shlideshare Post videos on YouTube
Why not start a Web Reputation strategy ?
Do think before starting ! Be aware of what you want to do ! Once you start with a web reputation strategy, you should care about what you post Stay always professional Do not mix personal and professional Avoid stupid pictures, stupid comments, online arguments… Be patient as it will not come in one day … if you are not ready for all of this, forget it !
For more conversations… www.vaninadelobelle.com