Graphic design is important for organizational branding to attract customers, build the company brand, and increase product sales. There are basic design principles that should be followed such as repetition to create visual identity, contrast for visual clarity, alignment for neatness and readability, and leaving blank space for understandability. These principles can be applied when designing visual identity for an organization like renewing the branding of BEM FKG UI.

1. GRAPHIC DESIGN
FOR ORGANIZATIONAL BRANDING
specialfor media@BEMFKGUI2014
Arbi Wijaya, FKG UI 2011

2. DESIGN IS IMPORTANT?
WHY?

3. Many companies include the organization are
competitive on making a good advertisement design

4. Purposes?
Attracting consumens
Company branding
Marketing : Gaining Product Sales

5. More interesting your design,
more people will attracting

6. Basic Principles
Howtomake
agood
design?

7. Basic
Principles4
Repetition
ContrastAlignment
Design : for your
organizational branding Proximity

8. PROXIMITY

9. Proximity basically means SPACE
Unfortunatelly, most people simply try to fill up empty space
HOWEVER
The more blank space, more better : people can be easily understood

10. More Blank SPACE : Better!

11. CONTRAST

12. Contrast is important for the
VISUAL CLARITY of your design

13. Not Contrast! ugh Contrast, right?

14. ALIGNMENT

15. Alignment ->
Rulers & Margin
Intinya bikin serapih mungkin dan enak dilihat hahaa...

16. repetition

17. Repetition is for your
VISUAL IDENTITY

18. It will help people for always remembering your
company/organization

19. Whatarethecomponents?
Colours
Fonts
Design Element
Bullets
Etc...

22. Ada pertanyaan?

23. Let’s practice together! :D
Simple, easy, classy!

24. If you’re confused... I give an example...
may be we can renew BEM FKG UI’s visual identitiy
with this? UP TO YOU 