No name is a generic brand of grocery and household products sold by Loblaw Companies Limited. Launched in 1978 with 16 black and yellow packaged items, no name products became very popular and were featured in Loblaw's discount grocery store, No Frills. No name products are known for their reliability, using simple ingredients without artificial colors, flavors, or hydrogenated oils. They are branded and packaged simply in yellow with black letters. No name products are affordable yet high quality alternatives to other brands, with a taste and availability that has made them one of Canada's most iconic grocery brands found across the country in stores like No Frills, Loblaws, Shoppers Drug Mart and Real Canadian Superstore.

1. NO NAME
BRAND
PRODUCTS
PRESENTED BY
RIYA JAYESH TAILOR

2. CONTENTS
• Introduction
• Reliability of product
• Branding , packaging and
promotion
• Reasons to buy no name
product
• Availability of product

3. Introduction
• No name is a line of generic brand grocery brand
and household product sold by Loblaw
companies limited.
• On March 21,1978 Loblaw launched no name
with 16 generic items in black and yellow
packaging.
• Few months after lunch Loblaws open the first
no frills store with deep discount which featured
no name product in selection.
• No name products is considered as a "runaway
success" brand.

4. Reliability of
product
• The brand itself is generally a
mark to distinguish one seller's
from another
• No name products are
without ingredients such as
hydrogenated oil, or artificial
colours and flavouring
• Simple check mark is an
assurance of no name product
• Canadians Agree: 'No Name'
Brand Is One Of The
Greatest Things About
Canada

5. Branding,
packaging and
promotion
• Branding is been done in
bus, subway and subway
platform, press release, and
on social media platforms
such as twitter and
instagram.
• Have yellow colour
background with the simple
black colour letters
• Promotion is done by
describing its unique
features

6. Reasons to buy no
name product
• Very affordables product as
compared to other brands
• Quality product
• Local products as made in
Canada
• Food product taste good

7. Availability of
product
• As no frills is one of the most popular grocery
store in Canada no name product is available
across Canada
• No name brands product can be also seen in
shoppers drug mart, loblaws, and real canadian
superstore.

8. Thank You