1. Kevin Burgett, Grant Kirkey, Meredith Moore, Spencer Wolf, Elizabeth Bertussi and Erika Lewis
2. Mission Statement
As employees in the companies which comprise YKK
America Group, we take great pride in our mission
which is to innovate, produce, sell and service quality
closures and architectural building products so that
we might render benefit to society for our customers,
employees, and our communities.
3. Product Level Circle
Core benefits
Combines two clothes together
Actual Benefits
Metal/Plastic zipper
Augments benefits
Reinstallation
Fashion
5. Supply Chain
• The materials necessary to
create our product are all
recyclables.
• PET bottles are used for
packaging.
• The method of
transportation is by truck.
6. Supply Chain Continued...
For metal, we mainly used recyclables of Copper, Nickel, and Aluminum. The
market price for Copper: $2.75 per pound and increasing. For Nickel: $5.71
and decreasing. For Aluminum: $0.776 and decreasing.
The market price for recycled PET bottles is $0.77 per pound and increasing.
The market price for cotton fiber used to make the fabric is $2.12 and
increasing.
If there was a shortage of our key resources in the supply chain, it would
greatly affect the company, industry, consumer, and economy. We would not
be able to produce without the materials needed, which would affect the
companies that we distribute to. After a shortage, if YKK cannot produce the
requirements needed, then companies may not want to use YKK as their
distributor.
7. Product
• Parts of the zipper
• Tape
• Slider
• Teeth
• Tab
• Metal Teeth
• Iron, Carbon and Chromium
• Coated in Brass
• Tape
• Mostly Polyester and Cotton
• Slider/Tab
• Same Manufacturing process
8. Distribution
Distribution channels
Producer to Retailer to Consumer
Example: YKK to Levi to Consumer
Producer to Wholesaler to Consumer
Example: YKK to ZipperStop to Consumer
Distribution Centers
Dublin, Georgia
Macon, Georgia
Coppell, Texas
Agent/ Broker
Not necessary
10. Financials
5.8 billion dollars in sales in 2014, 4.8 in 2013, and 4.5 in
2012 & 2011
375.5 million dollars in net income in 2014
Profit Margin is 6.5% compared to Talon International's
1.1%
Total Assets of 7.4 billion dollars
Total Liabilities of 3.1 billion dollars
Debt Ratio of .21
11. Financials (Continued)
Total current assets of 4 billion dollars, total current
liabilities of 1.57 billion dollars, total shareholder's equity
of 4.4 billion dollars.
Current Ratio of 2.5
Return on Assets is 5.4%
Inventory turnover ratio of 3.7
Gross Margin is 36%
12. Customer
Majority of sales are B2B
Target Market --> Businesses
Retail Customers
Encourage Product Lines
Trade Shows
Lost Customer
13. Innovation
Seeking to Increase market share even further
260 million people watched the Fifa World Cup Final...in 2006
We want to advertise greatly at the 2018 World Cup in Russia
Field Banners to increase customer awareness and brand recognition
Corporate Suites to entice new business owners to use our products
14. Second Innovation
BOGO (Buy One, Get One)
Competitors
Other fastening agents
Buttons
Snaps
Hook & Look
Laces
"Benefitting Society"
Sell more zippers --> Attracting more customers
15. Ending Slide
Ryan Holley is the coolest, awesomest dude evah! He is my hero, and I constantly
strive to be like him in every conceivable way. And, Spencer smells like pickles.
