Harley d

361 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
361
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Harley d

  1. 1. Harley Davidson By Sun Hee Jeong
  2. 2. Brand History
  3. 3. SWOT Analysis Strengths • Strong market position and brand image • Wide marketing and distribution networks • High inventory turnover ratio Weaknesses: • Weakening financial performance • Unfunded employee post retirement benefits
  4. 4. SWOT Analysis Opportunities • Launch of new models • Growing global motorcycle market Threats • Regulatory compliance • Labor issues
  5. 5. Campaign Goal Boost overall sales by enhancing online presence through various media including Facebook, Twitter, YouTube and Blogging.
  6. 6. Campaign Idea – Social Networking Sites Facebook Fan Page Twitter
  7. 7. Campaign Idea – Online Community YouTube Blogging
  8. 8. Budget Free Mediums • Facebook, Twitter, YouTube Almost Free Mediums • Blogging Cost of Labor • Paying employees to update and monitor four online mediums
  9. 9. Evaluating Campaign Success Google Analytics Google Adword Facebook Fans Twitter followers YouTube subscribers Comments on blog
  10. 10. Thank You

×