1. Target’s Beauty Concierge
Digital Strategy
@Molly271
#NMDL2014

3. Goals
• Create awareness
• Increase sales in Beauty Division

4. Target Audience
• Ages 16-24
• Women
• New to makeup
• Beauty lovers on a budget

5. Beauty Concierge Blog
• Product highlights
• Video tutorials,
product reviews &
articles

6. Tools

7. Tactics
• Photo Contest
– Share photos of BC service on social media
• Sonia Kashuk makeover

8. Google
• Google AdWords
– Smoky eyes
– Contouring
– Makeup tutorial
– Hair volume
– Red lipstick

9. Budget & Measurement
• $60,000 /month budget
• Measurement
– Sales increase
– Social media
following

10. Conclusion