NMDLSS14

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brown271

Retail

Target’s Beauty Concierge
Digital Strategy
@Molly271
#NMDL2014

Goals
• Create awareness
• Increase sales in Beauty Division

Target Audience
• Ages 16-24
• Women
• New to makeup
• Beauty lovers on a budget

Beauty Concierge Blog
• Product highlights
• Video tutorials,
product review, &
tutorials

Tactics
• Photo Contest
– Share photos of BC service on social media
• Sonia Kashuk makeover

Google
• Google AdWords
– Smoky eyes
– Contouring
– Makeup tutorial
– Hair volume
– Red lipstick

Budget & Measurement
• $60,000 /month budget
• Measurement
– Sales increase
– Social media
following

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NMDLSS14

1. Target’s Beauty Concierge Digital Strategy @Molly271 #NMDL2014

3. Goals • Create awareness • Increase sales in Beauty Division

4. Target Audience • Ages 16-24 • Women • New to makeup • Beauty lovers on a budget

5. Beauty Concierge Blog • Product highlights • Video tutorials, product review, & tutorials

6. Tools

7. Tactics • Photo Contest – Share photos of BC service on social media • Sonia Kashuk makeover

8. Google • Google AdWords – Smoky eyes – Contouring – Makeup tutorial – Hair volume – Red lipstick

9. Budget & Measurement • $60,000 /month budget • Measurement – Sales increase – Social media following

10. Conclusion

NMDLSS14

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NMDLSS14