The document discusses the importance of branding for businesses. It defines a brand as a name, symbol, or design that identifies a seller's products and differentiates them from competitors. A strong brand connects emotionally with customers, has a clear consistent message, is credible, and inspires customer loyalty. Developing an effective brand strategy involves determining product/service offerings, core values, target audiences, and reasons for customers to choose the brand over others. Building a strong brand also requires effective positioning, name selection, sponsorships, and identity represented through logos, designs, and messaging.

1. Stand Out From The Crowd BRANDING

2. Presented By

3. “If every last asset we own… were destroyed in a terrible natural disaster, we would be able to borrow all the money to replace it very quickly because…the brand is more valuable than the totality of all these assets.” – CEO, McDonalds

4. WHAT IS A BRAND? WHAT IS A BRAND? A brand is defined as a name, term, sign, symbol, design, or a combination of these that identifies the products or services of one seller and differentiates them from those of the competitors.

5. IT’S REALLY ABOUT… ...BEING THE ONLY PROVIDER TO YOUR CONSUMERS PROBLEM

6. A COMPANY MUST

7. Connect Emotionally

8. Have A Clear Message

9. Be Credible

10. Have Customers Loyalty

11. Motivate The Customer

12. DEVELOPING A BRAND STRATEGY

13. What product or services do you offer?

14. What Is Your Businesses Core VALUES?

15. Who Is Your Target Audience

16. Why Should The Consumer Choose YOU Over Your Competitor?

17. BUILDING STRONG BRANDS Brand Positioning Brand Name Selection Brand Sponsorship Brand Development

18. Brand Positioning Positioning Beliefs and Values (Most Important) Position Benefits (More Important) Position Attributes (Least Important) …Defines Brand By Attributes

19. BRAND NAMESELECTION A Name Should…

20. Suggest something about the products benefits and qualities

21. Be easy to pronounce, recognize and remember.

22. Be Extendable

23. Translate well into other languages

24. Be capable of registration and legal protection

25. BRAND SPONSORSHIP

26. National Brand: Kleenex, Pepsi, Dole

27. Private Brand: Kirkland, Safeway Select, Great Value

28. Licensed Brand: Hannah Montana lunch boxes to Slayer T-Shirts

29. Co-brand:Nike Air Jordans, Dr Pepper Lip Smackers

30. BRANDDEVELOPMENT

31. Line Extensions

32. New Brands – Toyotas Scions

33. Brand Extensions

34. MULTIPLE BRANDSDIFFERENT POSITIONS

35. Dove

36. Axe

37. WHAT IS BRAND IDENTITY?

39. Stationary

41. Signage

42. Messages & Actions

43. All other visual representations… A major role In brand identity is Image…

44. Once a logo becomes familiar, only then does accomplish it’s task of being the face of the company.

46. Eccentric Branding

52. Monocledesign.co@gmail.com Speakers: Alex Trochet , Garrett Balliett, Heather Ryder, Jake Calvin

53. CITATIONS http://justcreativedesign.com/2010/04/06/branding-identity-logo-design-explained/ http://www.businessweek.com/innovate/brandequity/ http://smallbizbee.com/index/2010/01/11/importance-brand-identity-logo/ http://spyrestudios.com/the-many-names-of-a-design-business/ http://www.bnet.com/blog/harvard/rebuild-your-personal-brand-by-starting-with-strengths/10565 http://www.youtube.com/watch?v=wsvkJ9Jc1eY http://www.youtube.com/watch?v=vmG9jzCHtSQ http://blogs.hbr.org/haque/2011/02/rethinking_the_idea_of_the_bra.html http://www.dangleacarrot.com/images/Employee-Motivation-4%20%28250%29.jpg http://news.cnet.com/i/bto/20071129/Loyalty.jpg