SlideShare a Scribd company logo
Dr.Tejas Kadam
Hospizellenz
www.digitalprmanager.com
What is Branding?
 Branding is moulding your brand in such a way that it
creates a value, a trust, an identity and emotions. It is
creating a perception into the minds of potential
consumers.
 In a hurry never miss a brand building activity before
approaching people for business.
http://digitalprmanager.com/healthcare-seo/
Why Branding? (in a nutshell)
1. Take promotions seriously
 Today is an era of digital platforms you just cannot rely
on traditional marketing or word to mouth publicity .
 To reach out to potential consumers digital marketing
is the key.
http://digitalprmanager.com/healthcare-seo/
Why Branding? (in a nutshell)
2. From Broad spectrum to narrow spectrum.
 It is obvious instead of reaching out to millions with
no results reach out to 1000 potential consumers who
are more likely to convert into your consumers.
 If your apply this theory it will definitely yield results.
With the help of digital marketing it is possible to
narrow down your reach o a specific audience.
 Compared to traditional marketing the cost of digital
marketing is very low.
http://digitalprmanager.com/healthcare-seo/
Why Branding? (in a nutshell)
3. From short term to long term.
 When you are new to the industry hare patience. Rome was
not building in a day. Small consistent steps in right
directions are always fruitful than running around
haphazardly .
 Press releases, social media, blogging and other marketing
tools are useful for branding that creates credibility and
increases the number of licks your get to your website.
 The clicks might not convert immediately into consumer
but certainly in the future it will help them remember you.
http://digitalprmanager.com/healthcare-seo/
Thank You
Dr. Tejas Kadam
Hospizellenz – Digital PR Manager
www.digitalprmanager.com
http://digitalprmanager.com/healthcare-seo/

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Branding

  • 2. What is Branding?  Branding is moulding your brand in such a way that it creates a value, a trust, an identity and emotions. It is creating a perception into the minds of potential consumers.  In a hurry never miss a brand building activity before approaching people for business. http://digitalprmanager.com/healthcare-seo/
  • 3. Why Branding? (in a nutshell) 1. Take promotions seriously  Today is an era of digital platforms you just cannot rely on traditional marketing or word to mouth publicity .  To reach out to potential consumers digital marketing is the key. http://digitalprmanager.com/healthcare-seo/
  • 4. Why Branding? (in a nutshell) 2. From Broad spectrum to narrow spectrum.  It is obvious instead of reaching out to millions with no results reach out to 1000 potential consumers who are more likely to convert into your consumers.  If your apply this theory it will definitely yield results. With the help of digital marketing it is possible to narrow down your reach o a specific audience.  Compared to traditional marketing the cost of digital marketing is very low. http://digitalprmanager.com/healthcare-seo/
  • 5. Why Branding? (in a nutshell) 3. From short term to long term.  When you are new to the industry hare patience. Rome was not building in a day. Small consistent steps in right directions are always fruitful than running around haphazardly .  Press releases, social media, blogging and other marketing tools are useful for branding that creates credibility and increases the number of licks your get to your website.  The clicks might not convert immediately into consumer but certainly in the future it will help them remember you. http://digitalprmanager.com/healthcare-seo/
  • 6. Thank You Dr. Tejas Kadam Hospizellenz – Digital PR Manager www.digitalprmanager.com http://digitalprmanager.com/healthcare-seo/