Brandhome speaks at Dubai Lynx 2015 about Social Storytelling for Triple-A brands
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Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Dubai Lynx 2015. Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage. Erik quotes afterwards: “Teaching to great minds equals learning oneself.” How can storytelling help you to turn your brand Triple-A? Goto http://www.brandhome.com/books and download your free ebooks on the subject: 'The Story Wars', a theoretical and inspirational book on storytelling and 'Triple-A brands', the framework for strategic thinking.
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Brandhome speaks at Dubai Lynx 2015 about Social Storytelling for Triple-A brands
- 2. ERIK SAELENS FOUNDER & EXECUTIVE STRATEGIC DIRECTOR BRANDHOME 40 YEARS LIVES IN ANTWERP, BELGIUM MARRIED, 2 DAUGHTERS HOBBIES WHO’S TALKING
- 4. MY JOB IS MY HOBBY
- 5. LOST SOMEWHERE BETWEEN AUSTRIA (AT) AND DUBAI (AE) CAPETOWN (SA) IN THE AIR FROM DUBAI (AE) TO NYC (USA) EN ROUTE TO NYC (USA) 365DAYS COUNTRIES 17 51 196.83808 79.545CITIES WORDS WRITTENTIMEZONES MINUTES OF WRITING ABU DHABI (AE) MANAMAH (BH) DOHA (QA) DUBAI (AE) CASABLANCA (MA) CAIRO (EG) DUSSELDORF (DE) MILANO (IT) FRANKFURT (DE) GENEVA (CH) VIENNA (AT) AMSTERDAM (NL) EINDHOVEN (NL) LIEGE (BE) UTRECHT (NL) SHANGHAI (PRC) ANTWERP (BE) CANNES (FR) LYON (FR) LONDON (UK) BRUSSELS (BE) GHENT (BE) BARCELONA (ES) IBIZA (ES) JFK AIRPORT (USA) NEW YORK CITY (USA) LAS VEGAS (USA) LOS ANGELES (USA) 35000FT ABOVE MINSK (RU)
- 8. DONATE TODAY BRANDHOME FOUNDATION IBAN BE09 0682 4746 9457 BIC GKCC BE BB
- 9. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES TAKE-AWAYS
- 11. A SMALL ELEMENT CAN SAY A LOT ABOUT A PERSON
- 12. ANGELINA JOLIE & BRAD PITT
- 13. BOB MARLEY
- 14. LADY DI
- 15. BUT THE SAME CAN BE SAID FOR BRANDS
- 20. WHAT IS A B®AND?
- 21. GREEN & COFFEE BAR
- 23. RED & SPORTS CAR
- 25. COLOUR
- 26. COLOUR
- 27. AROMA
- 29. AROMA
- 30. BRAND
- 31. PACKAGING
- 32. SOUND
- 33. SOUND
- 34. PLACE
- 35. A BRAND CAN BE ANYTHING
- 36. MUCH MORE THAN A NAME MUCH MORE THAN A LOGO MUCH MORE THAN AN ADVERT BUT A BRAND IS MUCH MORE
- 37. WHY INVEST IN A BRAND?
- 39. A BRAND CREATES AN EMOTIONAL BOND SURPASSING PRODUCT EXPERIENCE
- 40. A RELATIONSHIP THAT ADDS VALUE
- 41. BRANDING REDUCES ELASTICITY AND CREATES PREMIUM PRICE - SERVICE - LOYALTY - DISTRIBUTION
- 42. A BRAND IS A BELIEF SYSTEM
- 43. A BELIEF SYSTEM WHERE SOMETIME NO WORDS ARE NEEDED
- 44. AND WHERE SOMETIMES YOU ARE LOST FOR WORDS
- 45. A BRAND IS A BELIEF SYSTEM WHERE YOUR STAKEHOLDERS REWARD YOU WITH LOYALTY & SPREAD THE WORD TO OTHERS
- 46. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES TAKE-AWAYS
- 47. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES TAKE-AWAYS THE BASICS OF STORYTELLING
- 48. STORIES HAVE EXISTED LONG BEFORE RECORDED HISTORY
- 49. AND THE TELLING OF STORIES HAVE CHANGED FORMS DRASTICALLY THROUGHOUT THE YEARS
- 50. BUT THE ELEMENTS OF A STORY NEVER CHANGED
- 52. PLAYERS
- 55. PLOT
- 56. MESSAGE PLAYERS CONFLICT HERO PLOT STORY BUILDING BLOCKS
- 59. QUESTION
- 60. WHAT DO STORIES AND BRANDS HAVE IN COMMON?
- 61. THEY ARE BOTH BELIEF SYSTEMS
- 63. STORIES IN YOUR BRAINS
- 64. A BRAND IS A COLLECTION OF STORIES - STORIES YOU’VE HEARD - STORIES YOU’VE EXPERIENCED YOURSELF - STORIES YOU’VE READ ABOUT - STORIES YOU’VE SEEN ON THE INTERNET - …
- 67. MAKE SENSE OF THE WORLD UNDERSTAND LIFE'S EXPERIENCES DEAL WITH DILEMMAS OVERCOME HARDSHIPS STORIES HELP PEOPLE TO
- 68. THEY ARE BELIEF SYSTEMS THAT FUNCTION AS A REFERENCE FRAME TO FACILITATE THE CHOICES WE MAKE…
- 69. …AND THAT IS EXACTLY WHAT BRANDS DO TOO
- 70. CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS BRANDS HELP CONSUMERS TO ORGANISE THE WORLD AND TO FACILITATE DECISIONS
- 71. STEPS FOR BUILDING A STORY
- 74. story mining storyline story story story story mining lining telling selling buying living
- 75. story liningstoryline story story story story mining lining telling selling buying living story story story story story story story story story story story story story story
- 76. story telling story story mining telling selling buying living concept story story story story lining
- 77. story selling mining selling buying living concept lining telling
- 78. story buying mining buying living concept lining telling selling
- 79. story living mining living R lining telling selling buying RR
- 80. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TAKE-AWAYS TRIPLE-A STORIES
- 81. - PEOPLE FIRST TRUST PEOPLE - THEN THEY TRUST THE STORIES THEY TELL - THEN THEY TRUST BRANDS
- 83. - GOOD STORIES - NEED TO BE TRIPLE-A - AUTHENTIC - ACCOUNTABLE - ACTIVATING
- 84. 1AUTHENTICBE WHO YOU ARE
- 89. VICE INC
- 90. THE ECONOMIST
- 91. NORDSTORM
- 92. TRADER JOE’S
- 94. 2ACCOUNTABLEDO WHAT YOU SAY
- 96. LEATHERMAN
- 98. B. DALTON
- 99. 3ACTIVATINGWHAT YOU HEAR, YOU FORGET WHAT YOU SEE, YOU REMEMBER WHAT YOU EXPERIENCE, YOU BUY
- 100. PROJECT ARCHITEUTIS
- 101. BETA 7
- 104. A GOOD EXPERIENCE? A BAD EXPERIENCE? HOW MANY TIMES DOES SOMEONE TELL OTHERS ABOUT
- 105. A GOOD EXPERIENCE
- 106. A GOOD EXPERIENCE 3 TIMES
- 107. A BAD EXPERIENCE
- 108. A BAD EXPERIENCE 9 TIMES
- 109. THESE ARE FACTORS FROM RESEARCH BEFORE SOCIAL MEDIA EFFECTS
- 112. A STORY THAT IS TRIPLE-A HAS THE POWER TO SPREAD
- 113. THE SAME COUNTS FOR A BRAND
- 114. BUT NOT IN A GOOD WAY!
- 115. TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES TAKE-AWAYS FROM STORYTELLING TO STORYSELLING
- 116. BECAUSE STORIES HAVE AN EFFECT ON OUR BRAIN & BEHAVIOUR STORYTELLING LEADS TO STORYSELLING
- 118. THE EFFECT OF STORYTELLING ON YOUR BRAND BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75% SOURCE: RESEARCH 3DACCOUNTABILITY & COOLBRANDS
- 119. STORYTELLING IN THE NOW ERA: DIGITAL & SOCIAL
- 120. STORYTELLING HAS EVOLVED OVER YEARS THE CHANNELS THROUGH WHICH STORIES ARE TOLD HAVE MULTIPLIED & DIGITALISED
- 122. 1.DEMOCRATIC
- 126. SOCIAL MEDIA AND STORYTELLING A MATCH MADE IN HEAVEN?
- 127. SOCIAL MEDIA STORYTELLING ABOUT COMMUNICATION ABOUT BUILDING RELATIONSHIPS
- 128. SOCIAL MEDIA: THE CONTEMPORARY BONFIRE
- 129. 1. SHAREABILITY 2. USE THE ELEMENTS 3. BE CONCISE 4. THE CUSTOMER = THE HERO 5. MEDIA MIX 5 TIPS FOR STORYTELLING ON SOCIAL MEDIA
- 130. TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES TAKE-AWAYS FROM STORYTELLING TO STORYSELLING
- 133. THANK YOU