G Tech C

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Introduction to social media for college marketing staff. Embedded video used under license from CommonCraft.

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  • Stay on this slide while I share current social media stats.
    Jones Gap story.
    Scott Gould, Like Minds, and Exeter story.
    GOAL: Give you a good idea of what’s available and stimulate your own creativity about how to use it to foster relationships that will bring people to Greenville Tech and the Buck Mickle Center.
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • G Tech C

    1. 1. social media expanding reach & relationships
    2. 2. twitter
    3. 3. youtube vimeo blip.tv
    4. 4. delicious diigo
    5. 5. blog
    6. 6. The Marketer’s Role
    7. 7. The Marketer’s Role identify
    8. 8. The Marketer’s Role identify contact
    9. 9. The Marketer’s Role identify contact connect
    10. 10. The Marketer’s Role identify contact connect engage
    11. 11. The Marketer’s Role identify contact connect engage sustain
    12. 12. The Marketer’s Role identify contact connect engage sustain
    13. 13. creating content for social interaction online
    14. 14. creating content for social interaction online monitor
    15. 15. creating content for social interaction online monitor filter
    16. 16. creating content for social interaction online monitor filter aggregate
    17. 17. creating content for social interaction online monitor filter aggregate synthesize
    18. 18. creating content for social interaction online monitor filter aggregate synthesize respond
    19. 19. creating content for social interaction online monitor filter aggregate synthesize respond create
    20. 20. creating content for social interaction online monitor filter aggregate synthesize respond create
    21. 21. how are you going to leverage social media to take the next step?
    22. 22. thebeginning

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