BrandBall is an experiential marketing agency that aims to consistently engage customers with brands. Their name is inspired by a study showing people naturally engage with balls. They introduce their team which includes the CEO, strategy head, creative heads, account directors and others with relevant experience. They provide examples of work done for clients across industries like logos, websites, digital campaigns, activations and more. Their goal is to provide single window solutions to brand needs across India with innovative and tech-enabled approaches.
The document discusses how to future-proof brands. It provides examples of how brands like the Louvre museum, Nike, and Starbucks have adapted to remain relevant and appealing to new generations of consumers. The consulting firm, Bharat Bambawale & Associates, helps clients future-proof their brands by focusing on brand purpose, audience, functionality, aesthetics, and enduring appeal. They believe future-proof brands combine business goals with an inspiring purpose, create authentic connections, and innovate to be sustainable and beloved.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
Creative Impact is a strategic communication agency that offers integrated marketing services including strategic marketing, advertising, consumer insights, brand management, public relations, and digital media marketing. It was founded in 1999 in Mumbai, India and works with major Indian brands. The agency aims to offer all marketing services under one roof by understanding client needs. It provides comprehensive services to help businesses understand customers, communicate with them, and achieve their objectives through effective strategies. The agency values long-term client relationships and strives to help clients through collaboration and achieving their goals. It is led by experienced professionals with expertise across various industries and markets.
This document provides biographical and professional information about Gumchai Lertphuttiphinyo. It includes details about his educational background, work experience, skills, and sample projects. Some key points:
- Gumchai has over 18 years of experience in marketing communications and has worked in roles such as creative copywriter, creative group head, and director of event marketing.
- His educational background includes an MBA from the University of Aberdeen and a bachelor's degree in architecture from Chulalongkorn University.
- Notable past projects include marketing campaigns for TV channels, publications, real estate companies, and other brands across Thailand.
- His areas of expertise include concept
This document summarizes branding and marketing collateral design work done for 7 clients. It describes logo redesigns, visual identity creation and branding work done for Paytm, Yatra, Samtel, Xseed, MyMoneyMantra, Smartbox, and Trupay. For each client, it provides details on their business, design brief, design process and outcomes such as logo design, visual identity system, and marketing collateral design.
I am a creative person who has over 18 years of working experience in a 360-degree marketing communication field and creating a strategy in using communication tools and channels reaching the target audience efficiently.
The document discusses how to future-proof brands. It provides examples of how brands like the Louvre museum, Nike, and Starbucks have adapted to remain relevant and appealing to new generations of consumers. The consulting firm, Bharat Bambawale & Associates, helps clients future-proof their brands by focusing on brand purpose, audience, functionality, aesthetics, and enduring appeal. They believe future-proof brands combine business goals with an inspiring purpose, create authentic connections, and innovate to be sustainable and beloved.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
Creative Impact is a strategic communication agency that offers integrated marketing services including strategic marketing, advertising, consumer insights, brand management, public relations, and digital media marketing. It was founded in 1999 in Mumbai, India and works with major Indian brands. The agency aims to offer all marketing services under one roof by understanding client needs. It provides comprehensive services to help businesses understand customers, communicate with them, and achieve their objectives through effective strategies. The agency values long-term client relationships and strives to help clients through collaboration and achieving their goals. It is led by experienced professionals with expertise across various industries and markets.
This document provides biographical and professional information about Gumchai Lertphuttiphinyo. It includes details about his educational background, work experience, skills, and sample projects. Some key points:
- Gumchai has over 18 years of experience in marketing communications and has worked in roles such as creative copywriter, creative group head, and director of event marketing.
- His educational background includes an MBA from the University of Aberdeen and a bachelor's degree in architecture from Chulalongkorn University.
- Notable past projects include marketing campaigns for TV channels, publications, real estate companies, and other brands across Thailand.
- His areas of expertise include concept
This document summarizes branding and marketing collateral design work done for 7 clients. It describes logo redesigns, visual identity creation and branding work done for Paytm, Yatra, Samtel, Xseed, MyMoneyMantra, Smartbox, and Trupay. For each client, it provides details on their business, design brief, design process and outcomes such as logo design, visual identity system, and marketing collateral design.
I am a creative person who has over 18 years of working experience in a 360-degree marketing communication field and creating a strategy in using communication tools and channels reaching the target audience efficiently.
A college project where I came up with a rebranding strategy for the Brand Fair and lovely- Now glow and lovely in order to combat their racial controversy.
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
Monitor - full service design marketing multi media and brandingmonitor2010
Monitor is a full-service marketing agency established in 1993 that provides design, marketing, and communications strategies. They have experience across various industries and specialize in brand communications, print design, web design, copywriting, email marketing, and packaging design. Notable clients include ice cream makers, clothing retailers, and plastics manufacturers. Monitor prides itself on taking time to understand each client's business before developing customized solutions.
This document outlines the SEAGULL W4P branding process used by the agency. It involves 3 main steps - the Brand Challenge, Brand Wings, and Brand Flight Map. The Brand Challenge identifies opportunities through research. Brand Wings creates the brand architecture through additional research and analysis. The Brand Flight Map provides rollout recommendations across customer touchpoints. Examples are given of how this process has been applied to brands in various industries like insurance, retail, manufacturing, and real estate. Key people at the agency and their experience are also mentioned.
Red Cat Motion is a young animation agency founded in 2013 that provides video marketing services including explainer videos, animations, and motion graphics. They have a team of creative experts and focus on telling engaging stories through video to help brands connect with audiences. Their services include video production, creative direction, and digital marketing. They emphasize the importance of video for increasing sales, awareness and conversion rates for businesses.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
CAAY Creative Agency was honored to collaborate with many partners in Vietnam and abroad such as Vingroups, MBBank, Vinaphone, Mobifone, Vietcombank, Parkcity, AEON, etc…
The document discusses branding and how brands can gain or lose customers. It notes that trust, reliability, and delight of customers are key to winning brands. When brands have mismatches or lack employee pride, customers lose faith and the brand's competitive edge is damaged, costing the brand money. The document introduces Brand Aid, a branding agency that takes a progressive approach to emerging business issues by focusing on turning brand stories into business details. Brand Aid helps brands match their strategy to today's market realities in order to increase revenue and sales.
As a developing independent agency, Decode brings up the importance of branding strategy and how it effectively applies to multiple marketing and communication touch points, especially within the ever-changing digital environment.
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
019 adalah tahun yang hebat. Kami melalui berbagai pengalaman yang challenging dan mendewasakan. Terima kasih karena sudah berjalan bersisian dengan kami, dan sudah mempercayai kami sebagai mitra dan sahabat baik brand-mu!
Tapi, apa aja sih yang sudah @inhandsagency lakukan sepanjang tahun 2019? Lalu, achievement apa yang sudah kita capai di tahun kemarin?
Dengan bangga mempersembahkan 'Inhands Outlook 2019' hanya untuk readers, klien, dan calon klien kami tersayang! Baca sekarang dengan mengakses link berikut bit.ly/INHANDSOUTLOOK2019
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
The document summarizes key learnings and takeaways from Outlander's participation in the Business Simulation course. It includes perspectives from the heads of R&D, Marketing, Sales, Operations, and Finance departments. Some of the main lessons learned include the importance of listening to customers, continuous learning from mistakes, maintaining a long-term strategy, interdepartmental coordination, and focusing on the overall goal of increasing shareholder value. The simulation provided invaluable real-world insights into managing a company and making integrated decisions across different functions.
Paddy Field Creative is an advertising, branding and design agency based in Bangalore, India that has been operating for 14 years. They have worked with over 30 clients across various industries, including major brands like Times of India, Sheaffer, Platinum Guild International, and Sobha Developers. The agency is led by a team of 5 professionals with decades of combined experience in creative services, strategy, client management, design, and operations.
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
The document discusses the creative direction work of Pamela Vitale at various advertising agencies. It describes several projects she led involving concept and strategy development for clients like Camel, JVC, mylegs.com, Harrod's, Lucent Technologies, iVillage, and Snakeboard International. For each client, her role involved collaborating with teams to pitch new business and create marketing campaigns, websites, and other digital assets.
The document discusses the need for the First Media Design School (FMDS) in Singapore. It provides background on the design industry in Singapore, noting that while design has grown, there is still little public recognition of its impact. It then discusses First Media, a large design group, and its goals of establishing FMDS to nurture creative talents and train managers for the design industry. FMDS would offer a balanced curriculum in design and management studies. Graduates would have opportunities for internships, employment, funding for start-ups, and scholarships through First Media's connections and support of the school. The goal is to address the lack of trained managers and grow local design talent to better position Singapore's design industry.
BABYZINE aims to establish a brand that provides creative activities for children in malls. It will differentiate itself by allowing children's creative works to potentially be replicated and used commercially. The business will partner with malls and schools to host creative events and sessions for children, helping parents shop by keeping kids occupied. Pricing will start at Rs. 250 per hour and increase based on time spent and any final products created from the children's work. The goal is to compete with similar businesses by offering a potentially tangible commercial component from the creative activities.
This document provides an overview of OMD, an integrated communications agency. It discusses OMD's mission to deliver insights, ideas, and results. It highlights OMD Vietnam's growth, capabilities, client roster, and case studies. OMD Vietnam is a young but growing agency that delivers successful campaigns through strategic thinking and media expertise.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
A college project where I came up with a rebranding strategy for the Brand Fair and lovely- Now glow and lovely in order to combat their racial controversy.
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
Monitor - full service design marketing multi media and brandingmonitor2010
Monitor is a full-service marketing agency established in 1993 that provides design, marketing, and communications strategies. They have experience across various industries and specialize in brand communications, print design, web design, copywriting, email marketing, and packaging design. Notable clients include ice cream makers, clothing retailers, and plastics manufacturers. Monitor prides itself on taking time to understand each client's business before developing customized solutions.
This document outlines the SEAGULL W4P branding process used by the agency. It involves 3 main steps - the Brand Challenge, Brand Wings, and Brand Flight Map. The Brand Challenge identifies opportunities through research. Brand Wings creates the brand architecture through additional research and analysis. The Brand Flight Map provides rollout recommendations across customer touchpoints. Examples are given of how this process has been applied to brands in various industries like insurance, retail, manufacturing, and real estate. Key people at the agency and their experience are also mentioned.
Red Cat Motion is a young animation agency founded in 2013 that provides video marketing services including explainer videos, animations, and motion graphics. They have a team of creative experts and focus on telling engaging stories through video to help brands connect with audiences. Their services include video production, creative direction, and digital marketing. They emphasize the importance of video for increasing sales, awareness and conversion rates for businesses.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
CAAY Creative Agency was honored to collaborate with many partners in Vietnam and abroad such as Vingroups, MBBank, Vinaphone, Mobifone, Vietcombank, Parkcity, AEON, etc…
The document discusses branding and how brands can gain or lose customers. It notes that trust, reliability, and delight of customers are key to winning brands. When brands have mismatches or lack employee pride, customers lose faith and the brand's competitive edge is damaged, costing the brand money. The document introduces Brand Aid, a branding agency that takes a progressive approach to emerging business issues by focusing on turning brand stories into business details. Brand Aid helps brands match their strategy to today's market realities in order to increase revenue and sales.
As a developing independent agency, Decode brings up the importance of branding strategy and how it effectively applies to multiple marketing and communication touch points, especially within the ever-changing digital environment.
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
019 adalah tahun yang hebat. Kami melalui berbagai pengalaman yang challenging dan mendewasakan. Terima kasih karena sudah berjalan bersisian dengan kami, dan sudah mempercayai kami sebagai mitra dan sahabat baik brand-mu!
Tapi, apa aja sih yang sudah @inhandsagency lakukan sepanjang tahun 2019? Lalu, achievement apa yang sudah kita capai di tahun kemarin?
Dengan bangga mempersembahkan 'Inhands Outlook 2019' hanya untuk readers, klien, dan calon klien kami tersayang! Baca sekarang dengan mengakses link berikut bit.ly/INHANDSOUTLOOK2019
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
The document summarizes key learnings and takeaways from Outlander's participation in the Business Simulation course. It includes perspectives from the heads of R&D, Marketing, Sales, Operations, and Finance departments. Some of the main lessons learned include the importance of listening to customers, continuous learning from mistakes, maintaining a long-term strategy, interdepartmental coordination, and focusing on the overall goal of increasing shareholder value. The simulation provided invaluable real-world insights into managing a company and making integrated decisions across different functions.
Paddy Field Creative is an advertising, branding and design agency based in Bangalore, India that has been operating for 14 years. They have worked with over 30 clients across various industries, including major brands like Times of India, Sheaffer, Platinum Guild International, and Sobha Developers. The agency is led by a team of 5 professionals with decades of combined experience in creative services, strategy, client management, design, and operations.
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
The document discusses the creative direction work of Pamela Vitale at various advertising agencies. It describes several projects she led involving concept and strategy development for clients like Camel, JVC, mylegs.com, Harrod's, Lucent Technologies, iVillage, and Snakeboard International. For each client, her role involved collaborating with teams to pitch new business and create marketing campaigns, websites, and other digital assets.
The document discusses the need for the First Media Design School (FMDS) in Singapore. It provides background on the design industry in Singapore, noting that while design has grown, there is still little public recognition of its impact. It then discusses First Media, a large design group, and its goals of establishing FMDS to nurture creative talents and train managers for the design industry. FMDS would offer a balanced curriculum in design and management studies. Graduates would have opportunities for internships, employment, funding for start-ups, and scholarships through First Media's connections and support of the school. The goal is to address the lack of trained managers and grow local design talent to better position Singapore's design industry.
BABYZINE aims to establish a brand that provides creative activities for children in malls. It will differentiate itself by allowing children's creative works to potentially be replicated and used commercially. The business will partner with malls and schools to host creative events and sessions for children, helping parents shop by keeping kids occupied. Pricing will start at Rs. 250 per hour and increase based on time spent and any final products created from the children's work. The goal is to compete with similar businesses by offering a potentially tangible commercial component from the creative activities.
This document provides an overview of OMD, an integrated communications agency. It discusses OMD's mission to deliver insights, ideas, and results. It highlights OMD Vietnam's growth, capabilities, client roster, and case studies. OMD Vietnam is a young but growing agency that delivers successful campaigns through strategic thinking and media expertise.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
BB&A is an independent brand and marketing consultancy based in New Delhi that helps companies create brand value through understanding relationships between brands and consumers. BB&A's goal is to design differentiated brand experiences at every consumer touchpoint. Led by founder Bharat Bambawale, who has 30 years of marketing experience, BB&A provides strategic brand consulting and helps clients transform their brands through services like digital strategy, social business strategy, and brand equity enhancement.
Creative agency that creates surprise in every output. They provide branding, creative development, 360 communications, campaign strategy and execution. They bring creativity to surprise in every brand building. They also offer technology services like web development, apps development, data solutions, e-commerce and CRM. The agency was established in 2022 and is led by managing directors with over a decade of experience working with major brands.
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
Span Communication is one of the top 10 advertising agencies in India in terms of business size. It has offices in Delhi, Mumbai, Kolkata, and Bangalore. Some of its major clients include Incredible India, State Bank of India, and Indiabulls. The agency has won several national awards and high profile campaigns. It is known for its strong media buying capabilities and has retained over 75% of its clients. The agency also has a digital division called Span Digital that specializes in digital marketing services like SEO, social media marketing, mobile marketing, and website development.
YellowMustard is a creative agency that specializes in conceptual creativity for both offline and online branding. While they offer other services like strategy, PR, website design and development, and online marketing, their focus is on providing artful conceptual creativity to help build client brands. They work with companies worldwide on projects like launching new products and facilities, roadshows to promote travel destinations, and digital marketing campaigns.
The document discusses Brenda van Ginkel's framework called "The Narrative Build" for startups to develop meaningful brand identities. It involves defining the audience, brand attributes like positioning and benefits, and brand vision. The process helps startups create marketing presence through various digital platforms by focusing on these elements. It also covers developing an appropriate language and style for the brand to authentically connect with the target audience.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
The document discusses 22 digital marketing trends for 2022 across areas like branding, search engine optimization, social media marketing, content marketing, email marketing, video marketing and website design. Some of the key trends mentioned are minimalist branding, brand activism, voice search, social messaging, image/visual search, interactive content and podcasts. The document provides analysis and recommendations for each trend.
Golden medias - a strategic BRAND management FirmGolden Medias
Golden Medias is a strategic brand management firm based in India. They help clients form valuable brand beliefs that are shared with consumers through innovative advertising solutions. Their goal is to understand clients' businesses and brands in order to create impactful campaigns and digital strategies that position brands for long-term success in competitive markets.
PT Karya Unggul Abdi Swadesi is a branding and printing company formed in 2008 that has expanded to offer various business services and products. It aims to be a leading brand domestically and overseas through creative ideas and concepts. The company focuses on branding, printing, and integrated marketing communications. It prides itself on creativity and reliability in working with clients across industries like education, consumer goods, and others.
Go strategic communication (pvt)company profile Go Strategic
Go Strategic Communications is a marketing agency that specializes in urban and niche communications. They develop targeted strategies for clients in cities and small, specialized markets. Their services include advertising, digital marketing, branding, and public relations. By understanding their clients' objectives and budgets, Go Strategic develops tailored solutions to help brands succeed and give them a competitive advantage through effective perception management.
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
This edition features a handful of Most Influential CMOs that are at the forefront of leading us into a digital future.
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2023-january2023/
HipBrand Group is a marketing firm that builds customized marketing programs for companies throughout the Southeast. They create brand positioning, advertising, digital tools, interactive campaigns, and social media programs. Their team has extensive experience developing brands and strategic messaging. They provide services including branding, digital media, public relations, social media, and more. Their client list includes companies in various industries such as healthcare, banking, and food.
Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
-Determining the goals of your social listening program.
-Monitoring and assessing the progress of your social listening program.
-Identifying who will benefit from social media analytics and at what level of detail.
-Deciding which social channels to investigate.
-Identifying influencers.
-Arming employees to be brand evangelists.
-Creating a crisis management plan.
NSB/Keane is a full-service branding and advertising agency that helps small and medium businesses grow through powerful brand differentiation strategies. They develop branding, marketing, and communications strategies from idea conception through execution across various channels. Their goal is to create meaningful brands and disruptive creative concepts that resonate with consumers and drive business results.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
2. BrandBall
BrandBall Philosophy
The genesis of our name stems from an intriguing psycho-sociological
study.
If a ball is placed in front of you, you will pick it up and engage
with it.
Always and inevitably.
We are that ball - the BrandBall. And we carry this clear and simple
perspective into every piece of our work, consistently creating
platforms for customers to engage and interact with your brand.
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3. BrandBall
Identified among the
‘Top 10 Most Promising Experiential Marketing Company of
2019’
within 8 months of operations
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5. BrandBall
360 degrees. One driving force.
We are a ‘tech-enabled new-age omnichannel
agency’ to bring in the single point
approach for the brands which are answerable
for the ROI. We are formed by passionate
professionals who have worked in large
agencies and marketing teams.
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BrandBall
Brand
Planning
Creative
Activation
OOH
Digital
Brand
Management
ATL
Solutions
BTL
Solutions
Design
Solutions
Outdoor
Solutions
Digital
Offering
6. BrandBall
Our Footprint
BrandBall has already formed alliances
and created a pan-India network. In
addition to this, conversations with
prospective partners are going on in
the North East and J&K to ensure
extensive deliveries on ground.
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8. BrandBall
Ajay
CEO
20+ years of experience in experiential marketing,
activation and events. Ajay have held various roles ranging
from Client Management, Planning, Strategy and Operations
with leading agencies. Having managed these functions
across multiple industries, he has grown progressively into
more challenging roles. He was one of the key members to
setup Ogilvy Action. He set up the activation wing of
Mudra. In his last role, he was the National Head of
Delivery at PointNine Lintas.
His key strength includes Customer Service, Client
Relationship Management and delivering value to client be
it in strategizing or delivery. He has delivered not just
some memorable campaigns but has also been an award winner
like Helios, Ogilvy Hero, EMVIES, ABME, WOW, EMMA awards.
He has been successful in motivating the teams to deliver 6
sigma kind of operational delivery.
Key brands he has worked over the years; Castrol, HUL, J&J,
Axis bank, ICICI Lombard, Amul Comfy, Bayer, Shell
Foundation, Max New York Life, Western Union, Philips, LG,
Shell, Gulf Oil, Indian Oil, Indane, bp, Cavin Kare, Binani
Cement, ACC Cement, Birla White Extocare, ITC, Colors, Tata
Sky, etc.
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9. BrandBall
Snehsikt
Co-founder and Head Strategy
15+ years of experience in Strategy Planning, Marketing
Operations and Client Relationship Management.
In his experience he has demonstrated abilities in
communication image building, brand positioning and
managing customer relationships and is adept in analysing
the category trends efficiently. He has also shown his
acumen in conceptualising & implementing Sales, Marketing &
Integrated Communication Strategies for Product Lines to
build consumer preference & achieve organizational targets.
Over the years his work has been recipient of multiple
awards, not just at the National level but also
internationally like EFFIES, EFFIES APAC, ENVIES, Hero
Awards, Abby, to name a few.
He has a rich and varied experience in multiple categories
and has worked with clients like Reliance Infra, ABD, UB,
YES Bank, ICICI Prudential AMC, Eureka Forbes, VIP
Industries, Life OK, BCCI (IPL and CLT20), EXIM Bank, DB
Realty, ICICI Lombard, BJP, Vodafone Business Services,
Vodafone (Consumer Communication), Godrej, Muthoot
Pappachan Group, HSBC, Rotimatic (Zimplistic).
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10. BrandBall
Atul
Creative Head
20+ years in art direction, creative visualization,
ideation and creative leadership
He has worked on a diverse set of accounts – from banking
to beverages to construction to services. Some of the
brands which he has worked on include: UltraTech, Castrol,
ICICI Prudential Mutual Funds, ICICI Bank, Franke & Faber,
DLF, Tea Board of India, Zandu, BenQ, Godrej Foods,
Barbie, Infosys, Tuscan Verve and Anmol Jewelers.
With several awards under his belt, he has been
instrumental in many a memorable campaigns across the
mediums. He comes with a holistic and practical approach
for the brief received, medium included.
Beyond advertising, he believes what we do outside work,
gives us the ability to create and innovate better. He's
an avid reader and photographer and a railway enthusiast.
He loves helping people in planning short trips and
weekend getaways. Atul is a nature lover, trekker and
traveler. Books, music and movies play a very significant
role in his life and are a strong influence on his thought
process.
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11. BrandBall
Anita
Creative Lead
20+ years in campaign ideation and creative leadership
She is a creative lead who truly believes that the pen is
far mightier than the sword. She is not just a creative
writer, but also celebrated writer in the country. Having
spend her growing years in Lucknow, she is very well
connected with the roots and her campaigns are always from
the consumer need based insight. And her campaigns have
always worked wonders for the brand. She has won numerous
awards over the course of her career.
She exactly knows which word will go well with the
audiences and what will they instantaneously resonate with.
She is known for her work on many brands and here are to
name a few – Ariel Detergent Powder, Tata Tea, Star TV,
Castrol, Nerolac, Colgate Plamolive, ITC, Western Union,
Binani Cement, Proctor & Gamble and more. She has won 25+
awards and counting. She is a woman with midas touch
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12. BrandBall
Genevieve
Account Director
Genevieve comes to BrandBall with a strong 7 years of
experience in Strategy Planning and Client Relationship
Management. An early starter, she got her first job at the
age of just 20. And she shone, by single-handedly managing
the communication design for Bloomberg, in direct
consultation with the CEO and the CMO.
Her career has only soared from then and she joined Ogilvy
as one of the youngest brand managers in the system.
Genevieve has been instrumental in the communication and
strategy development of numerous brands like, Bloomberg,
Dena Bank, GIC, HUL, Gokul, RGJAY, Mahindra Life Spaces,
Asian Paints, Boehringer Ingelheim
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13. BrandBall
Sudhir
Account Director
Across his career of over 10 years, Sudhir had been
involved in communication development in multiple roles.
He started as a Marketing Manager with a renowned consumer
electronics brand but his love for communication, got him
into advertising. Since then, Sudhir has been instrumental
in numerous award-winning campaigns which have been lauded
not just by the clients but as case studies in the
industry.
Sudhir’s experiences have given him varied exposure across
categories, making him the perfect go-to person for
consumer insights. He has handled brands like Castrol,
Johnson & Johnson, ICICI Lombard, LG Electronics, Gulf
Oil, Maruti, IPL, and Cornetto.
Sudhir’s passion for filmmaking also adds to his skill in
brand building. A serious hobby, his filmmaking has won
many awards on the national level and his short films have
also been showcased at Cannes.
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93. BrandBall
What differentiates us?
• Single window solution to your brand needs
• Offerings
• Pan India footprint
• End to end Solution based approach
• Tech led
• Think differently – Innovative solutions
• Transparency in execution
• Nimble
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94. BrandBall
BrandBall
Connect with us
Ajay Sundaram
Co-Founder & CEO
BrandBall LLP | brandball.in
ajay@brandball.in
+91 9820065280
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Snehsikt Anand
Co-Founder & Head Strategy
BrandBall LLP | brandball.in
snehsikt@brandball.in
+91 9892261450