Branding is defining your professional persona and message to represent yourself or your business. An effective brand has a professional presentation and consistent messaging delivered through verbal, visual, and social channels. Creating a strong brand involves determining the defining quality or "soul" of your brand and putting your vision into action through finding your core message and being consistent in delivering it.

1. for
presented by Stephanie Liebold • Bold Avenue

2. What is branding?
Photo via Seattle Municipal Archives (Flickr).

3. Branding...
it’s not just for
big companies!

4. “To be in business today, our
most important job is to be
head marketer for the brand
called You.”
- Tom Peters, Fast Company

5. A brand is your professional
presence and persona.

6. Branding is your
message.

7. Brand messages are
delivered many ways!
•Verbal: what you say/write
•Visual: presentation
•Social: how you interact

8. Effective Branding =
Professional Presentation
+ Consistent Message

9. Creating your Persona
Photo via pradachick372 (Flickr).

10. What defines
your business?

11. “What’s the soul of your
brand? Volvo = Safety.
Apple = Innovation. Disney =
Magic. What’s on the other
side of your = sign?”
- Jay Baer

12. Putting
Your Brand
to Work!
Photo by Seattle Municipal Archives (Flickr).

13. How will you
put your vision
into action?

14. Find your
message and be
consistent!

15. Thanks for tuning in!
Stephanie Liebold
stephanie@boldavenue.com
@boldavenue (Twitter)
www.boldavenue.com