The outline of a presentation on the elements of personal branding held at the Miejska Biblioteka Publiczna w Gdyni (The public library of Gdynia), in the Pomeranian Voivodeship of Poland.

1. Czy ważne jest budowanie wizerunku?
Czy to jednak pusty slogan?
Po co nam to tak na prawdę?

2. ?
who are you?

3. ?
who am i?

4. ________________________
________________________
________________________
________________________
________________________
________________________
________________________
________________________
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who am i?

5. my personal coat of arms
1
2
3
4
5

6. my personal coat of arms
1
2
3
4
5
1
my most important
feature
2
my main value
3
my slogan
4
my most important
passion
5
my most important
achievement

7. what is a brand?

8. !
a perception!

9. ?
so... what’s a
personal brand?

10. !
OUR reputation and how
others perceive it

11. Why do we need
a personal brand?
?

12. ?
so why do we need a
personal brand?

13. To show that we are different!
to sell ourselves
$£€

14. elements of a
personal brand

15. elements of a
personal brand
physical
aspect
personality
skills
differentiation

16. elements of a
personal brand
strengths weaknesses
abilities
fears
know
your
self!

17. elements of a
personal brand
what
defines
you?
what doyou
trulybelieve
in?
standards
relevance
values

18. elements of a
personal brand
make
yourself
visible!
get involved!
influence
people!
charisma
help other
people
be credible!
have avoice!

19. elements of a
personal brand
blog/site network!
media!
notoriety
connect
expertise!
social
media

20. 5 questions
for a personal
brand

21. 5 questions
for a personal
brand
what are
your goals?

22. 5 questions
for a personal
brand
what do you
believe in?

23. 5 questions
for a personal
brand
what are you
passionate about?

24. 5 questions
for a personal
brand
what motivates you?

25. Dziękuję bardzo!