4. Spotify 4
Source: Spotify for advertisers, Q2 2022 earnings Report
433
256
184
million monthly
active users globally
million ad-supported
monthly active users
markets
streaming
A
TRUE
GLOBAL
PLATFORM
5. Malaysia
5M
Monthly Active Users
Singapore
2.5M
Monthly Active Users
Thailand
6.9M
Monthly Active Users
Indonesia
17.6M
Monthly Active Users
Philippines
24.1M
Monthly Active Users
Vietnam
6M
Monthly Active Users
India
44.7M
Monthly Active Users
Japan
8.1M
Monthly Active Users
Source: App Annie, Jan 2022
Spotify is the world’s most popular
audio streaming platform
Australia
11.6M
6. Spotify 6
Spotify goes
wherever
listeners go,
all day
Tablets
Desktops
Phones
Connected
devices
Gaming
devices
Cars
Smart TVs
2.5 hours
Multi-device listeners spend
2.5 hours each day on Spotify.
Our audience has one persistent
identity across all their devices.
Source: Spotify First Party Data, Global, 2019, based on daily
content hours / daily active users, free users multiplatform
7. Source: 1. Desktop and Mobile adload average, Spotify Usage Analysis, August 2020
2. Kantar Media October 2018 3.Kagan Research, 2018:
A clean and
clutter free
environment for
brands
6 min Spotify is committed to
serving no more than 6 min
of ads per hour1
40-60% Less than an
avg. hour of TV2
62% Fewer ads than
of Radio3
8. Spotify 8
8
Why Spotify?
Unique Streaming Insights
Our unique data set offers an
unfiltered, real-time
understanding of your audience
allowing brands to be relevant
in the right context.
Connection to Culture
As the world’s most popular
streaming audio platform,
Spotify is embedded into
culture and the streaming
generation.
Highly Engaged,
Valuable Audience
Fans stream Spotify across
devices throughout the day
and are highly engaged,
streaming the music and
podcasts they love.
Audio-First, Multimedia
Solutions That Deliver
Formats, targeting, and
measurement built to
deliver on your goals.
11. Spotify 11
We know your
audience…
AGE
GENDER
30
Female
COUNTRY Singapore
LANGUAGE English
INTERESTS Fitness, Cooking
PURCHASE BEHAVIOR New Tech Intender
13. Spotify 13
Targeting
solutions
to fuel your
campaigns
Apply our streaming
intelligence to reach the
audiences that matter most
Age & gender
Geography &
language
Interests & behaviors
Playlist
Genre
Event
Podcast
Daypart
Platform
Sequential
messaging
WHO
THEY ARE
WHAT THEY’RE
LISTENING TO
WHEN & HOW
THEY’RE
LISTENING
14. Spotify 14
Start with Spotify’s
first-party Age &
Gender data across
platforms
Geography
city-level IP targeting
across 60+ countries
Further define your buying target with:
Age/Gender
based on the user’s app
preferences
15. Audience segments
Supplement our first-party
demographic targeting with
third-party attributes from
industry-leading data providers.
Segment categories include:
• Education
• Family status
• Professional status
Reach tailored groups of in-market
purchase intenders and category
enthusiasts across a variety of
brand verticals.
Segment categories include:
• Entertainment
• Health & Fitness
• Parenting
• Tech & Telco
• Automotive
• Retail
DEMOGRAPHIC-BASED INTEREST-BASED
• Dining
• Consumer
Packaged Goods
• Home & Garden
• Finance
• Politics
• Travel
16. Spotify 16
Playlist Targeting
Reach users currently listening to music aligned with
popular daily activities, life moments, moods, and
seasonal events
AVAILABLE PLAYLIST CATEGORIES INCLUDE:
Getting Ready
Workout
Running
Yoga
Biking
Weightlifting
Outdoor
Activities
Commute
Focus
Study
Work
Household
Kids
Cooking
Dinner
Party
Girls Night Out
Gaming
Chill
Romance
Sleep
Travel
Road Trip
Birthday
Wedding
Baby
Music Festival
Holidays
Happy
Moody
Rainy
Sunny
Cold
Summer
Throwbacks
2000s
90s
80s
Oldies
70s
60s
50s
17. Spotify 17
Genre Targeting
Deliver your message immediately after a user has
listened to a specific genre
AVAILABLE GENRE CATEGORIES INCLUDE:
Alternative
Blues
Children’s
Christian
Classical
Country/Folk
Dance/House
Easy Listening
Electronica
Funk
Hip Hop/ Rap
Holiday
Indie Rock
Jazz
Latin
Metal
New Age
Pop
Punk
Reggae
R&B
Rock
Soundtrack
Spoken Audio
Traditional
...plus dozens of sub-genres
18. Spotify 18
Podcast Listener
Segments
AVAILABLE PODCAST LISTENER
CATEGORIES INCLUDE:
Connected with podcast listeners as they
stream across devices and contexts,
verified by Spotify’s first-party data.
Podcast Listeners
Arts & Entertainment
Business & Technology
Comedy
Lifestyle & Health
Educational
Music
News & Politics
Society & Culture
Sports & Recreation
TV & Film
Technology
20. Spotify 20
Spotify has audio-first, multi-media
solutions for every objective
Branding
Increase
consideration
Product
Launch
Promotions and
trial drivers
Drive sales
with
high-value
audiences
21. Spotify 21
Impactful solutions
to reach your
audience in a
quality environment
MULTIMEDIA FORMATS
Transact direct or programmatically
Audio Video
Display Native
CUSTOM CREATIVE
Work with our in-house creative team
Digital
experience
Custom audio
and video
campaigns
22. Spotify 22
Audio
Everywhere
The world is listening
• Deliver audio ads across devices and
platforms
• Reach highly engaged Spotify users
wherever they are listening
• Achieve 100% SOV - audio ads are
served in-stream during active sessions
23. Spotify 23
Sponsored
Session
Gift 30 minutes of uninterrupted
listening in exchange for an
attentive video view
• Boost brand affinity and create value for
your audience when they’ll benefit the
most — at the start of a listening session
• Break through the clutter and achieve
100% SOV as the only commercial
message delivered for 30 minutes
24. Spotify 24
2
4
Sponsored Session components
END CARD
Drives post-view engagement
and initiates 30 minutes of
uninterrupted listening
VIDEO
Horizontal or vertical video
message immerses user across
the full Spotify mobile app screen
25. Spotify 25
Video Takeover
everywhere
Tell your video story with
confidence across
mobile, desktop, and
tablet devices
• Stay top of mind by activating
multiple touch points for
audiences to experience your
video message
• Leverage cross-device video
reach, powered by persistent
identities from Spotify’s
logged-in users
26. Spotify 26
Welcome users back to Spotify
with your brand message
• Reach your audience with display ads
designed for viewability
• Drive traffic to your website with a
customizable call-to-action
Overlay
27. Spotify 27
Exclusive sponsorship of
the Homepage for a day
• Increase awareness with premium
brand placement
• Deliver a multimedia experience
with 100% SOV
• Invite engagement in an
interactive environment
Homepage
Takeover
28. Spotify 28
IAB standard display served
when the app is in view
• Reinforce your brand message with
highly viewable display
• Extend campaign reach in a
brand safe environment
Leaderboard
29. Spotify 29
Align your brand with
Spotify’s top franchise
playlists
• Maximize brand awareness with
your target audience
• Build a connection with your
audience on their favorite playlist
• Amplify your brand’s message with
exclusive in-playlist media
Sponsored
Playlist
30. Spotify 30
Build your brand's presence
on Spotify
• Develop your brand’s musical identity
• Build brand loyalty by curating the
perfect playlist
• Connect with your audience through
the passion point of music
Branded Profile
and Playlist
33. Source: App Annie Jan 2022, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index PH, 2019 - 2020
Believe that family is the most important
thing in their life
92%
Would always try to find the best deals for
products that they want to buy online
86%
Would rather spend money on a unique
experience than a status brand
68%
Philippines
Always on, throughout the day
24.1M Monthly Active Users
App Annie, Jan 2022
156 min/day
57%
Mobile
17%
Desktop
22%
Tablet
3%
Connected
Across multiple devices
Females Males
53% 47%
Spotify Free Users have a
varied spending power
Global Web Index PH, 2019 - 2020
34. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Philippines
Valid and Viewable % AVOC%
78.9% 64.9%
35. Source: App Annie Jan 2022, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index TH, 2019 - 2020
Own 2 or more properties
30%
Donate to charity at least once a month
44%
Eat fast food at least once a month
27%
Thailand
Always on, throughout the day
6.9M Monthly Active Users
App Annie, Jan 2022
136 min/day
63%
Mobile
15%
Desktop
18%
Tablet
2%
Connected
Across multiple devices
Females Males
59% 41%
Spotify Free Users have a
varied spending power
Global Web Index TH, 2019 - 2020
36. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Thailand
Valid and Viewable % AVOC%
88.6% 66.7%
37. Source: App Annie Jan 2022, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index ID, 2019 - 2020
Believe that family is the most important
thing in their life
91%
Would always try to find the best deals for
products that they want to buy online
83%
Would rather spend money on a unique
experience than a status brand
59%
Indonesia
Always on, throughout the day
17.6M Monthly Active Users
App Annie, Jan 2022
151 min/day
49%
Mobile
18%
Desktop
30%
Tablet
3%
Connected
Across multiple devices
Females Males
54% 46%
Spotify Free Users have a
varied spending power
Global Web Index ID, 2019 - 2020
38. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Indonesia
Valid and Viewable % AVOC%
81.5% 58.8%
39. Source: App Annie Jan 2022, GWI, Q4 2020, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index SG, 2019 - 2020
Believe that family is the most important
thing in their life
85%
Would always try to find the best deals for
products that they want to buy online
85%
Would rather spend money on a unique
experience than a status brand
62%
Always on, throughout the day
150 min/day
78%
Mobile
19%
Desktop
13%
Tablet
9%
Connected
Across multiple devices
Females Males
50% 50%
Spotify Free Users have a
varied spending power
Global Web Index SG 2020
Singapore
2.5M Monthly Active Users
App Annie, Jan 2022
Age Breakdown
40. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Valid and Viewable % AVOC%
83.8% 64.8%
Singapore
41. Source: App Annie Jan 2022, GWI, Q4 2020, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index VN, 2019 - 2020
Always on, throughout the day
127 min/day
80%
Mobile
12%
Desktop
9%
Tablet
5%
Connected
Across multiple devices
Females Males
46% 54%
Spotify Free Users have a
varied spending power
Global Web Index VN 2020
Vietnam
6M Monthly Active Users
App Annie, Jan 2022
Age Breakdown
Own 1 or more properties
48%
Donate to charity at least once a month
22%
Eat fast food at least once a month
35%
42. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Vietnam
Valid and Viewable % AVOC%
xx% xx%
43. Source: App Annie Jan 2022, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index MY, 2019 - 2020
Believe that family is the most important
thing in their life
89%
Would always try to find the best deals for
products that they want to buy online
82%
Would rather spend money on a unique
experience than a status brand
52%
Malaysia
Always on, throughout the day
5.2M Monthly Active Users
App Annie, Oct’22
146 min/day
50%
Mobile
25%
Desktop
18%
Tablet
4%
Connected
Across multiple devices
Females Males
47% 53%
Spotify Free Users have a
varied spending power
Global Web Index MY, 2019 - 2020
44. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Malaysia
Valid and Viewable % AVOC%
73.4% 57.6%
45. Source: App Annie, Jan 2022, GWI, Q4 2020, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index TW, 2019 - 2020
Always on, throughout the day
177 min/day
81%
Mobile
18%
Desktop
7%
Tablet
5%
Connected
Across multiple devices
Females Males
49% 51%
Spotify Free Users have a
varied spending power
Global Web Index TW 2020
Taiwan
2M Monthly Active Users
App Annie, Jan 2022
Age Breakdown
Age Breakdown
Own 1 or more properties
33%
Donate to charity at least once a month
26%
Eat fast food at least once a month
36%
46. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Taiwan
Valid and Viewable % AVOC%
73.1% 60.8%
47. Source: App Annie, Jan 2022, GWI, Q4 2020, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index HK, 2019 - 2020
Always on, throughout the day
152 min/day
79%
Mobile
17%
Desktop
11%
Tablet
6%
Connected
Across multiple devices
Females Males
51% 49%
Spotify Free Users have a
varied spending power
Global Web Index HK 2020
1M Monthly Active Users
App Annie, Jan 2022
Age Breakdown
Hong Kong
Own 1 or more properties
39%
Donate to charity at least once a month
25%
Eat fast food at least once a month
24%
48. Tap into key listening moments
Top
Genres
Top
Moments
Connect with historical podcast listeners as they stream across
devices and contexts, verified by Spotify’s first-party data
Top
Podcast
Categories
Source: Spotify Internal Data Jan – Feb 2021
Reach verified podcast listeners
Viewability Benchmarks
Hong Kong
Valid and Viewable % AVOC%
52.6% 40.0%
49. Source: App Annie Jan 2022, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index JP, 2019 - 2020
Believe that family is the most important
thing in their life
89%
Would always try to find the best deals for
products that they want to buy online
82%
Would rather spend money on a unique
experience than a status brand
52%
Japan
Always on, throughout the day
8.1M Monthly Active Users
App Annie, Jan 2022
126 min/day
90%
Mobile
2%
Desktop
3%
Tablet
1%
Connected
Across multiple devices
Females Males
52% 48%
Spotify Free Users have a
varied spending power
Global Web Index JP, 2019 - 2020
50. Source: App Annie Dec 2021, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index AU, 2019 - 2020
Believe that family is the most important
thing in their life
83%
Would always try to find the best deals for
products that they want to buy online
82%
Would rather spend money on a unique
experience than a status brand
62%
Australia
Always on, throughout the day
8.5M Monthly Active Users
App Annie, Dec 2021
148 min/day
54%
Mobile
16%
Desktop
12%
Tablet
15%
Connected
Across multiple devices
Females Males
52% 48%
Spotify Free Users have a
varied spending power
Global Web Index AU, 2019 - 2020
51. Source: App Annie Jan 2021, Spotify Internal Data Jan – Feb 2021, GWI 2019-2020
Insights about Spotify Free Users
Global Web Index IN, 2019 - 2020
India
Always on, throughout the day
44.7M Monthly Active Users
App Annie, Feb 2021
97 min/day
84%
Mobile
5%
Desktop
9%
Tablet
2%
Connected
Across multiple devices
Females Males
44% 56%
Spotify Free Users have a
varied spending power
Global Web Index IN, 2019 - 2020
Free : Premium Users - 74 : 26
Own 1 or more properties
39%
Donate to charity at least once a month
28%
Eat fast food at least once a month
26%
