Brand + shopper = in-store analytics & adaptive content
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Inside Visions provides physical businesses useful analytics about their clients and audience. How many people walked in a store, when, their age group and gender is the data provided by Face Click®. The same data, applied to digital signage, plus attention time and emotion, is given by Target Ads®. This data creates the viewers’ profile, showing the most suited ad to them, automatically.
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Internet marketing is an ever-changing field that requires keeping up with the latest techniques. It is important to continually research new strategies and take the job seriously to succeed. You should find an adviser you trust for assistance, and choose a marketing strategy that appeals to you. Incorporating an ever-changing blog on your site can help increase traffic and search engine rankings by providing new content regularly. It is also vital to monitor competitors and analyze what tactics are working for them. Understanding psychology can help improve profits by optimizing the website design, colors, and themes to positively impact customer perception of brands and products. With a solid internet marketing plan, profitable products can help promote complementary products and additional sales through related discounts and advertising.
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Senanga has developed a solution called a "shoplet" that allows consumers to instantly shop and purchase products featured in online advertisements and content without leaving the page they are viewing. The shoplet embeds a web shop directly into advertisements so that interested consumers can easily buy related products. This provides a more seamless shopping experience and increases conversion rates compared to traditional online ads. Senanga works with publishers to integrate shoplets matching their content and advertisers to promote products through campaigns on relevant sites.
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In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
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How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)Sneak Peek into Google Shopping Campaign
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- Higher-income customers tended to purchase more expensive eyewear and change their eyewear more frequently. The report provides recommendations like targeting higher-level employees and offering membership benefits to increase sales and customer retention.
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In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
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2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
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The document discusses the role of a Visual Messaging Facilitator (VMF) who works with retailers to understand shopper behavior and develop in-store marketing strategies. A VMF's goals are to increase sales and brand awareness by connecting with shoppers along their purchasing journey. Effective strategies use shopper insights like most visits lasting 13 minutes and 80% of time spent looking for items. Actionable insights inform programs that resonate with shoppers and address their motivations, barriers, and reasons for purchase. Examples show how brands activate insights through tailored campaigns.
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- 158 consumers participated in the study. Key factors in choosing eyewear were found to be fashion trends, brands, fit, durability and frame material. Word of mouth and past experience most influenced customers' initial store visit.
- Higher-income customers tended to purchase more expensive eyewear and change their eyewear more frequently. The report provides recommendations like targeting higher-level employees and offering membership benefits to increase sales and customer retention.
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In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
Tao of Shop is an Omni-Channel Retail platform that enables any shop / mall / F&B operator to Engage, Sell, Reward and Service consumers on their digital and physical stores.
1. Fully integrated digital solution – engage your customers with News, Coupons, eCommerce and Rewards via your own branded website, mobile apps and social media.
2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
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The document outlines a marketing campaign for Pandora to become the preferred luxury jewelry brand for the holiday season. It identifies three key customer segments - Sentimentalists, Expressionists and Male Gifters. The campaign will run from November to December with a $16 million budget. It will employ a multi-channel strategy including TV, addressable TV, print, social media, influencers, and programmatic digital ads to build awareness, consideration and purchase among the target segments. Objectives are to improve brand perception and drive in-store sales. Measurement will assess awareness, intent and sales lifts before, during and after the campaign.
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This document discusses how B2B buying has shifted to an inbound model where buyers are in control of the process. It outlines the changing buying cycle and how marketing and sales need to work together based on buyer personas. The key aspects are to understand the buyer's journey, answer their questions at each stage through helpful content, capture leads from digital properties, cultivate trust to develop sales-qualified leads, and continue engagement after the sale through customer evangelism. The overall approach is to know the buyer intimately in order to guide them through their decision-making process in a non-intrusive way.
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http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
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The presentation highlights the attitude we need to develop to successfully launch a startup. Learning to convince and persuade plays a critical role and the proven funnel system will help you close deals fast.
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Johnson & Johnson partnered exclusively with Target's Circo private label brand to incorporate Circo's popular prints into colorful product sleeves for Johnson's baby products. This provided a convenient one-stop shopping solution for parents on Target shelves and online, making related skincare products easier to find. Consumer and shopper research showed that gift-givers and new parents value coordinated, customized products and convenient shopping experiences. The partnership increased sales for both brands by 25% by featuring the co-branded products together on eye-catching endcaps in-store and on Target's website.
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The new retail: apocalypse or new era?
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
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The document provides 3 tips for rethinking remarketing:
1. Be aggressive by setting impression caps to unlimited to maximize opportunities to show ads.
2. Be everywhere by utilizing all available ad formats and sizes to reach more potential customers.
3. Be persistent by extending remarketing membership duration to three times the average sales cycle to continue targeting past customers.Digital Marketing
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
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How “associate-first” learning drives more sales and satisfaction
This document discusses how an "associate-first" learning approach that prioritizes training store associates can drive increased sales and customer satisfaction. It notes that shoppers rank store associate knowledge as the most important factor for a positive shopping experience. However, many retailers are not effectively training associates. At Home, a home decor retailer, shifted to focus more on associate learning and saw associates' knowledge increase by 14% on average. They also saw improvements in other key metrics like reducing turnover. The document advocates for a learning model that provides associates training at the point of need on mobile devices. This approach can help retailers better execute their strategies and ensure associates have the right knowledge to boost the bottom line.
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Similar to Brand + shopper = in-store analytics & adaptive content (20)
Marketing playbook - A guideline every marketers needs to know
Marketing playbook - A guideline every marketers needs to know
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...
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How To Get Clients & Sell Without Selling (Social Selling)
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WordStream Presents: Bold Tips to Rethink Remarketing [Webinar]
WordStream Presents: Bold Tips to Rethink Remarketing [Webinar]
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How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...
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How “associate-first” learning drives more sales and satisfaction
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How to plan cross-channel digital advertising campaigns
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Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
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During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
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TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
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This webinar will review:
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June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Webinar: Designing a schema for a Data Warehouse
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A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
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Introduction of Cybersecurity with OSS at Code Europe 2024
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
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Brand + shopper = in-store analytics & adaptive content
- 2. in-‐store through accurate insight THE BRAND THE SHOPPER we want to connect &
- 3. 1. WHO visits my store? 2. WHO looks at my ads? = THE BRAND’S PROBLEM
- 5. THE SOLUTION one camera > face detecPon soQware > person’s profile age | gender | Pme of day
- 6. THE SOLUTION • know conversion rates • display the right products • opPmize staff levels • save Pme • beXer experience
- 7. what happens THE SOLUTION
- 8. THE SOLUTION what you see
- 9. THE SOLUTION ex: how many women walked in during the ValenPne’s Day campaign in our 2 stores?
- 10. same soQware applied to adverPsing THE SOLUTION age | gender | aXenPon Pme | emoPon + triggers the right ad
- 11. THE SOLUTION • understand the audience • assist in the buying decision • increase sales • save Pme • beXer experience
- 12. accuracy in results WHAT DISTINGUISHES US? • best compePtor Cognitec: 67% ≠ ~ 86% in gender esPmaPon ~ 76% in age esPmaPon ~ 99% in face detecPon • Bluetooth, Wi-‐Fi and mobile apps: 25%
- 13. WHAT DISTINGUISHES US? + cloud-‐based and scalable + easy to install and to operate + cost-‐effecPve privacy and anonymity anywhere in real Pme
- 14. FOR? ü adapted their shelves more sales less costs (1000€/month) noPced many men came in the store ü adjusted staff according to hours with more visitors
- 15. WITH? • Access to funding incenPves, networking, financial, accounPng and legal issues • Camera supplier and installator • Authorized Partner – developing cameras and soQware together • Best Science Based Incubator Award 2010
- 16. www.insidevisions.com | info@insidevisions.com 10 John Street, London, WC1 2EB, United Kingdom Rua Pedro Nunes 3030-‐199 Coimbra, Portugal +442083853801 | +351934336940 THANK YOU!