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BCG Matrix: Detergent Category

Star

Question
Mark

Detergent Market is growing in
India at a rate of 13% per annum.
HUL leads the market share with
Surf Excel with 38%.
Tide comes under the Question
Mark Category.

Cow

Dog

Industry is growing but Tide
needs to invest hugely to become
the market leader.
BCG Matrix – Head and Shoulders

Star

Question
Mark

Cow

Dog

• Indian Hair & Care sector
has double digit growth.
• HUL is the market Leader
with 63% growth.
• It comes under Question
Mark Category.
• As it is growing year on year
it comes under Question
Mark Catergory.
BCG Matrix – Dental Care

Star

Question
Mark

Cow

Dog

• Growth in Dental Care
industry continues
compound at 6.8%.
• Oral B is the Market
Leader in Tooth Brush
Category.
• It is a Star.

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Bcg matrix

  • 1. BCG Matrix: Detergent Category Star Question Mark Detergent Market is growing in India at a rate of 13% per annum. HUL leads the market share with Surf Excel with 38%. Tide comes under the Question Mark Category. Cow Dog Industry is growing but Tide needs to invest hugely to become the market leader.
  • 2. BCG Matrix – Head and Shoulders Star Question Mark Cow Dog • Indian Hair & Care sector has double digit growth. • HUL is the market Leader with 63% growth. • It comes under Question Mark Category. • As it is growing year on year it comes under Question Mark Catergory.
  • 3. BCG Matrix – Dental Care Star Question Mark Cow Dog • Growth in Dental Care industry continues compound at 6.8%. • Oral B is the Market Leader in Tooth Brush Category. • It is a Star.