The document discusses the positioning of various brands within the BCG Matrix for different categories. Surf Excel is the market leader in the growing Indian detergent market. Tide is in the Question Mark category as the industry is growing but Tide needs significant investment to become the market leader. Head & Shoulders is in the Question Mark category as well since it is growing year over year but not yet the leader in the double digit growing hair care sector dominated by HUL. Oral B is categorized as a Star as it leads the market in toothbrushes within the steadily growing dental care industry.