The document outlines an international marketing week project between a student team called "Team Peace" and Mercedes-Benz to create a "generation testimonial". The team disagreed with general impressions of Generation Y and planned to show their point of view using drawings, highlighting Generation Y values of optimism, joy, responsibility, freedom and balance that align with Mercedes-Benz's brand values of sustainability, passion, and reliability. The presentation thanked the audience for their attention.
Disney was founded in 1923 by Walt and Roy Disney as Disney Brothers Cartoon Studio. It became a leader in animation under Walt Disney's leadership, with their first success coming from Mickey Mouse. Walt Disney passed away in 1971, and the company struggled without its two founding brothers until a Renaissance period. To stay relevant while honoring its heritage, Disney has expanded globally, into video games and other categories, taking risks but also increasing its brand reach and market share.
This document contains Francisco Acevedo's portfolio highlighting his work from 2004-2016, primarily for P&G brands in Latin America. It includes summaries and assets from several successful campaigns he led, such as a 2014 football campaign for P&G that delivered over $60 million in revenue and a 2015-2016 campaign promoting P&G superiority. It also outlines his work for specific brands, including redesigning displays for Duracell batteries in Latin America from 2010-2014 that grew market share significantly. Videos, images and links are provided as examples of the campaigns.
Jon Bloch is an experienced law enforcement and security professional with over 20 years of experience in the New York Police Department and private security firms. He has expertise in physical security, emergency response, investigations, and community relations. As Deputy Inspector and Commanding Officer in the NYPD, he led over 240 personnel and succeeded in decreasing homicide rates by 43% over three years. More recently, he has provided personal security and conducted threat assessments for high-profile clients.
The document is a revised shooting schedule for a film directed by Millio O'Connor. The original schedule could not be followed because the director did not have a female actress cast, making it impossible to shoot any scenes. Now that an actress has been found, the new schedule lays out shooting dates for various scenes on December 2nd, 3rd, and 10th to allow filming to begin as soon as possible.
The document summarizes the lyrics of the song "Coasts 'Oceans'" by analyzing specific lines and verses. The song is about falling in love by the ocean and making plans there. It describes intimate physical and emotional connections between the singers as well as reminiscing about happier times at the beach. The summary focuses on the overall theme of fondly remembering the beginnings of a romantic relationship.
The document outlines an international marketing week project between a student team called "Team Peace" and Mercedes-Benz to create a "generation testimonial". The team disagreed with general impressions of Generation Y and planned to show their point of view using drawings, highlighting Generation Y values of optimism, joy, responsibility, freedom and balance that align with Mercedes-Benz's brand values of sustainability, passion, and reliability. The presentation thanked the audience for their attention.
Disney was founded in 1923 by Walt and Roy Disney as Disney Brothers Cartoon Studio. It became a leader in animation under Walt Disney's leadership, with their first success coming from Mickey Mouse. Walt Disney passed away in 1971, and the company struggled without its two founding brothers until a Renaissance period. To stay relevant while honoring its heritage, Disney has expanded globally, into video games and other categories, taking risks but also increasing its brand reach and market share.
This document contains Francisco Acevedo's portfolio highlighting his work from 2004-2016, primarily for P&G brands in Latin America. It includes summaries and assets from several successful campaigns he led, such as a 2014 football campaign for P&G that delivered over $60 million in revenue and a 2015-2016 campaign promoting P&G superiority. It also outlines his work for specific brands, including redesigning displays for Duracell batteries in Latin America from 2010-2014 that grew market share significantly. Videos, images and links are provided as examples of the campaigns.
Jon Bloch is an experienced law enforcement and security professional with over 20 years of experience in the New York Police Department and private security firms. He has expertise in physical security, emergency response, investigations, and community relations. As Deputy Inspector and Commanding Officer in the NYPD, he led over 240 personnel and succeeded in decreasing homicide rates by 43% over three years. More recently, he has provided personal security and conducted threat assessments for high-profile clients.
The document is a revised shooting schedule for a film directed by Millio O'Connor. The original schedule could not be followed because the director did not have a female actress cast, making it impossible to shoot any scenes. Now that an actress has been found, the new schedule lays out shooting dates for various scenes on December 2nd, 3rd, and 10th to allow filming to begin as soon as possible.
The document summarizes the lyrics of the song "Coasts 'Oceans'" by analyzing specific lines and verses. The song is about falling in love by the ocean and making plans there. It describes intimate physical and emotional connections between the singers as well as reminiscing about happier times at the beach. The summary focuses on the overall theme of fondly remembering the beginnings of a romantic relationship.
El documento describe un caso clínico de un lactante de 8 meses que ingresó a la guardia con dificultad respiratoria severa y paro cardiorrespiratorio. Los estudiantes se organizarán en equipos para simular la reanimación cardiopulmonar y neurológica siguiendo las últimas normas, usando el caso clínico provisto como guía.
The document discusses Complex Regional Pain Syndrome (CRPS), formerly known as Reflex Sympathetic Dystrophy. It notes that CRPS typically affects around 200,000 people in the US annually, usually starting in one limb and potentially spreading to other areas in 75-80% of cases. While only 8-10% of patients experience full body symptoms, it can occur in any part of the body. The document encourages educating oneself about CRPS and spreading awareness of the condition described as the most painful chronic pain.
David Fincher is known for directing dark, violent films with unexpected narrative twists. His movies often feature white, wealthy male protagonists struggling with anger or unhappiness. Fincher shoots his films with low-key lighting, wide angles, and stationary shots with an unfocused background. He directs actors to deeply inhabit complex, emotionally demanding roles. Fincher also employs fluid tracking shots to smoothly trace scenes at rapid speed, enhancing shock value.
Dan Gorenstein: "Inside the ‘Black Box’ of Health Care Spending Data?" 2.18.16reportingonhealth
Bigger hospitals are not always better for patients according to some experts. While larger hospitals may have more resources and specialists, there are also concerns about increased costs and reduced competition that could negatively impact patients. Some argue there should be public debate about trends toward hospital consolidation in different states and their effects.
The document discusses different audience theories that can be applied to understanding the war genre, including the hypodermic needle model and uses and gratification theory. It provides examples of how war films like American Sniper and Lone Survivor were interpreted by audiences and either promoted propaganda or cultural understanding. While some viewers may passively absorb the messages of war films, uses and gratification theory suggests that many take a more active role in interpreting films to meet needs like entertainment, information, social interaction, and identity exploration. Gaming is also discussed as a popular genre that synergizes with war films but fails to realistically capture the true experiences and consequences of war.
Este documento clasifica y describe diferentes tipos de síndromes y enfermedades periféricas de los nervios, incluyendo radiculopatías, plexopatías, mononeuropatías y polineuropatías. Describe los síntomas, causas y tratamientos de varias condiciones como la parálisis del plexo braquial, la neuropatía diabética y la polirradiculoneuropatía desmielinizante inflamatoria crónica. El documento también discute opciones terapéuticas como antiinflamatorios,
This document discusses understanding pain to change pain. It explains that pain is a personal, subjective experience that is influenced by emotional, environmental, and perceived tissue state factors. Persisting pain features include pain impacting life and life impacting pain, with biological changes in the brain, immune system, and behaviors. The document recommends understanding pain, coaching yourself, and employing pain management strategies like movement, desensitization, motor imagery, graded exercise, and mindful practice to overcome pain and live a meaningful life. The overall message is that understanding pain is the first step to applying knowledge and strategies to shape one's experience of pain.
Initial ideas for storyline & thought processmillieoconnor12
For my media as coursework i have to come up with a few ideas and storylines so in this powerpoint i'm showing my thought process before showing my final idea.
Rap music has its roots in West African and Caribbean folk traditions of the late 19th century, where stories were told rhythmically with drum beats. In the 1970s in the Bronx, New York, DJs like Coke La Rock, Afrika Bambaataa, and Grandmaster Flash helped develop hip hop music and culture. Rap exploded in popularity in the 1980s with artists like Kurtis Blow, Beastie Boys, and LL Cool J, and gained more mainstream exposure through shows like "Yo! MTV Raps" in 1988. The 1990s saw the rise of influential rappers like Tupac Shakur, The Notorious B.I.G., Jay-Z, Missy Elliott
The document discusses several conventions and themes common in science fiction films, including advanced technology, abstract outfits, and futuristic settings. It also notes that science fiction films often offer social commentary and appeal to audiences through their entertainment value and limitless storytelling possibilities. Additionally, it provides details on the production of science fiction films by major studios and franchises, as well as audiences' attraction to the genre across age groups.
Documentary films aim to present real events and footage to audiences. Some conventions include using handheld cameras to appear more realistic, natural sound and lighting, authoritative voiceovers, archive footage for authenticity, and interviews with experts. Visual elements like text, titles, and visual coding are used to convey information to viewers. There are different modes of documentary, including performative which uses the filmmaker as a participant, reflexive which focuses on the representation process, participatory which involves interviewing subjects, and expository which subordinates images to narration.
The presentation is from Mr. Mark Victor , Director, Deloitte Consulting, South Africa, from the just concluded African Round Table & Conference on Corporate Sustainability and Responsibility (AR-CSR™), which held in Tinapa Business Resort, Calabar, Cross River State between 20 to 21 June, 2013. Organised by ThistlePraxis Consulting Limited
User Experience: Research, Design, Process, and Workflowsollitaire
This document discusses user experience (UX) research, design, process, and workflow in 3 stages:
1. Research involves analysis, planning, identifying strategy/objectives and user needs/requirements through stakeholder meetings, competitive analysis, user research, and documenting insights.
2. Design establishes structure through conceptual models and information/workflow design then details interaction through wireframing, prototyping, and interaction design.
3. Implementation involves developing designs, continual UX review and testing, and advocating for users throughout the agile development process. The UX professional guides teams through this participatory process.
YSN IFA Capabilities Presentation 2 Feb 2014jkushell
This document discusses opportunities to engage and educate young people about franchising careers and ownership. It proposes developing curriculum and an online platform called "The World of Franchising" to introduce franchising concepts to students. A broader "Next Gen in Franchising" initiative is suggested to reach 16-34 year-olds, as discretionary income increases and many enter the workforce. A multi-stage plan is outlined including curriculum rollout, an engagement campaign, and online community to help close the gap in attracting young franchisors and talent.
This document discusses strategies for influencing the reputation of Lviv through events and conferences. It emphasizes using owned, earned, and bought media to get Lviv talked about positively and encourage people to share their experiences. Storytelling is highlighted as a powerful way to let the city and people speak for themselves. Building a strong reputation is important to attract more tourists, business, and sell local products. The document provides examples of top cities by reputation and attributes that enhance a city's brand. It also discusses principles of "challenger branding" like breaking conventions and building an identity through ideas.
Arek Melemetci / Marc de Swaan Arons Pazarlama Zirvesi 2012Pazarlama Zirvesi
The document discusses characteristics of winning global brands and drivers of effective global marketing. It identifies three winning brand characteristics: having a universal truth, purposeful positioning, and providing a total experience. It also identifies drivers of effectiveness, including adopting a servant leadership mindset, focusing on similarities between cultures rather than differences, and clarifying roles within the global marketing team. The workshop aimed to help brands understand what makes global marketing successful and how to unlock their full potential.
1. Constraints on Global Communications Strategies
2. Setting the Global Advertising Budget
3. Message Strategy
5. Global Media Decisions
6. Choosing an Advertising Agency
7. Other Forms of Communication
talks about the idea shared by Seth Godin on marketing ideas for the digital age.
This presentation was created by G. Krupakhar, IIITDM Kancheepuram, during a marketing internship program under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This document appears to be an excerpt from a book or report about social business pioneers. It discusses several topics including purpose and meaning in business, progressive people and leadership approaches in innovative companies. It provides examples of companies that are pioneering new approaches and inspiring others to change business for positive social and environmental impact. The overall message seems to be calling for fundamental change in how business is done in order to solve major problems and create positive change in the world.
El documento describe un caso clínico de un lactante de 8 meses que ingresó a la guardia con dificultad respiratoria severa y paro cardiorrespiratorio. Los estudiantes se organizarán en equipos para simular la reanimación cardiopulmonar y neurológica siguiendo las últimas normas, usando el caso clínico provisto como guía.
The document discusses Complex Regional Pain Syndrome (CRPS), formerly known as Reflex Sympathetic Dystrophy. It notes that CRPS typically affects around 200,000 people in the US annually, usually starting in one limb and potentially spreading to other areas in 75-80% of cases. While only 8-10% of patients experience full body symptoms, it can occur in any part of the body. The document encourages educating oneself about CRPS and spreading awareness of the condition described as the most painful chronic pain.
David Fincher is known for directing dark, violent films with unexpected narrative twists. His movies often feature white, wealthy male protagonists struggling with anger or unhappiness. Fincher shoots his films with low-key lighting, wide angles, and stationary shots with an unfocused background. He directs actors to deeply inhabit complex, emotionally demanding roles. Fincher also employs fluid tracking shots to smoothly trace scenes at rapid speed, enhancing shock value.
Dan Gorenstein: "Inside the ‘Black Box’ of Health Care Spending Data?" 2.18.16reportingonhealth
Bigger hospitals are not always better for patients according to some experts. While larger hospitals may have more resources and specialists, there are also concerns about increased costs and reduced competition that could negatively impact patients. Some argue there should be public debate about trends toward hospital consolidation in different states and their effects.
The document discusses different audience theories that can be applied to understanding the war genre, including the hypodermic needle model and uses and gratification theory. It provides examples of how war films like American Sniper and Lone Survivor were interpreted by audiences and either promoted propaganda or cultural understanding. While some viewers may passively absorb the messages of war films, uses and gratification theory suggests that many take a more active role in interpreting films to meet needs like entertainment, information, social interaction, and identity exploration. Gaming is also discussed as a popular genre that synergizes with war films but fails to realistically capture the true experiences and consequences of war.
Este documento clasifica y describe diferentes tipos de síndromes y enfermedades periféricas de los nervios, incluyendo radiculopatías, plexopatías, mononeuropatías y polineuropatías. Describe los síntomas, causas y tratamientos de varias condiciones como la parálisis del plexo braquial, la neuropatía diabética y la polirradiculoneuropatía desmielinizante inflamatoria crónica. El documento también discute opciones terapéuticas como antiinflamatorios,
This document discusses understanding pain to change pain. It explains that pain is a personal, subjective experience that is influenced by emotional, environmental, and perceived tissue state factors. Persisting pain features include pain impacting life and life impacting pain, with biological changes in the brain, immune system, and behaviors. The document recommends understanding pain, coaching yourself, and employing pain management strategies like movement, desensitization, motor imagery, graded exercise, and mindful practice to overcome pain and live a meaningful life. The overall message is that understanding pain is the first step to applying knowledge and strategies to shape one's experience of pain.
Initial ideas for storyline & thought processmillieoconnor12
For my media as coursework i have to come up with a few ideas and storylines so in this powerpoint i'm showing my thought process before showing my final idea.
Rap music has its roots in West African and Caribbean folk traditions of the late 19th century, where stories were told rhythmically with drum beats. In the 1970s in the Bronx, New York, DJs like Coke La Rock, Afrika Bambaataa, and Grandmaster Flash helped develop hip hop music and culture. Rap exploded in popularity in the 1980s with artists like Kurtis Blow, Beastie Boys, and LL Cool J, and gained more mainstream exposure through shows like "Yo! MTV Raps" in 1988. The 1990s saw the rise of influential rappers like Tupac Shakur, The Notorious B.I.G., Jay-Z, Missy Elliott
The document discusses several conventions and themes common in science fiction films, including advanced technology, abstract outfits, and futuristic settings. It also notes that science fiction films often offer social commentary and appeal to audiences through their entertainment value and limitless storytelling possibilities. Additionally, it provides details on the production of science fiction films by major studios and franchises, as well as audiences' attraction to the genre across age groups.
Documentary films aim to present real events and footage to audiences. Some conventions include using handheld cameras to appear more realistic, natural sound and lighting, authoritative voiceovers, archive footage for authenticity, and interviews with experts. Visual elements like text, titles, and visual coding are used to convey information to viewers. There are different modes of documentary, including performative which uses the filmmaker as a participant, reflexive which focuses on the representation process, participatory which involves interviewing subjects, and expository which subordinates images to narration.
The presentation is from Mr. Mark Victor , Director, Deloitte Consulting, South Africa, from the just concluded African Round Table & Conference on Corporate Sustainability and Responsibility (AR-CSR™), which held in Tinapa Business Resort, Calabar, Cross River State between 20 to 21 June, 2013. Organised by ThistlePraxis Consulting Limited
User Experience: Research, Design, Process, and Workflowsollitaire
This document discusses user experience (UX) research, design, process, and workflow in 3 stages:
1. Research involves analysis, planning, identifying strategy/objectives and user needs/requirements through stakeholder meetings, competitive analysis, user research, and documenting insights.
2. Design establishes structure through conceptual models and information/workflow design then details interaction through wireframing, prototyping, and interaction design.
3. Implementation involves developing designs, continual UX review and testing, and advocating for users throughout the agile development process. The UX professional guides teams through this participatory process.
YSN IFA Capabilities Presentation 2 Feb 2014jkushell
This document discusses opportunities to engage and educate young people about franchising careers and ownership. It proposes developing curriculum and an online platform called "The World of Franchising" to introduce franchising concepts to students. A broader "Next Gen in Franchising" initiative is suggested to reach 16-34 year-olds, as discretionary income increases and many enter the workforce. A multi-stage plan is outlined including curriculum rollout, an engagement campaign, and online community to help close the gap in attracting young franchisors and talent.
This document discusses strategies for influencing the reputation of Lviv through events and conferences. It emphasizes using owned, earned, and bought media to get Lviv talked about positively and encourage people to share their experiences. Storytelling is highlighted as a powerful way to let the city and people speak for themselves. Building a strong reputation is important to attract more tourists, business, and sell local products. The document provides examples of top cities by reputation and attributes that enhance a city's brand. It also discusses principles of "challenger branding" like breaking conventions and building an identity through ideas.
Arek Melemetci / Marc de Swaan Arons Pazarlama Zirvesi 2012Pazarlama Zirvesi
The document discusses characteristics of winning global brands and drivers of effective global marketing. It identifies three winning brand characteristics: having a universal truth, purposeful positioning, and providing a total experience. It also identifies drivers of effectiveness, including adopting a servant leadership mindset, focusing on similarities between cultures rather than differences, and clarifying roles within the global marketing team. The workshop aimed to help brands understand what makes global marketing successful and how to unlock their full potential.
1. Constraints on Global Communications Strategies
2. Setting the Global Advertising Budget
3. Message Strategy
5. Global Media Decisions
6. Choosing an Advertising Agency
7. Other Forms of Communication
talks about the idea shared by Seth Godin on marketing ideas for the digital age.
This presentation was created by G. Krupakhar, IIITDM Kancheepuram, during a marketing internship program under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This document appears to be an excerpt from a book or report about social business pioneers. It discusses several topics including purpose and meaning in business, progressive people and leadership approaches in innovative companies. It provides examples of companies that are pioneering new approaches and inspiring others to change business for positive social and environmental impact. The overall message seems to be calling for fundamental change in how business is done in order to solve major problems and create positive change in the world.
WIN World Insights | Issue 05 | April, 2014WIN World
WIN World - Global Markets - Behind the Logo. Simplicity for global logos as the only one solution as global economic market moves towards far-reaching globalization.
Neuro Marketing: Neuroscience and consumer behaviourLogesh Kumar
This slide is prepared on the basis of classes attended by Logesh Kumar an alumni of IIM Ahmedabad. With a great deal to let others also know the recent trends in neuroscience. The viewers and downloaders may use the video links to watch it. Hope you will enjoy the meaningful slides all together.
Aquent/AMA Webcast: Driving Change with CreativityAquent
Think design is just about creating products or logos? Think again. In fact, designers can help businesses to innovate, solve problems, and grow in new ways.
In this webcast, Tommy Lynn, Global Creative Director at Dell speak on how to use creative thinking to discover what can be done by harnessing divergent and convergent thinking, and to understand where creativity can fit into a company’s overall strategic plan.
This document summarizes a conference on marketing to teenagers. The conference will include presentations and workshops on understanding teen behaviors, appealing to the "net generation" through internet and digital media, creating successful teen websites, adapting marketing strategies for European cultural differences, examining key teen age groups and retail environments that appeal to them, using music sponsorship and dynamic marketing to engage teenagers, determining optimal media mixes, examining changing TV viewing habits, predicting future teen trends, designing for teen subcultures, marketing through schools, and effective teen market research methods. The conference aims to provide insights into how companies can most effectively reach and understand the teen demographic.
Adam Brown, Head of Interactive Marketing, Dell at Social Media InfluenceSustainly
Adam Brown's presentation to the Social Media Influence conference on the importance of integrating social media within an organisation and of getting executive level buy-in for social media strategy. Adam drew on his experience at Coke and Dell in sharing his thoughts on "Winning in the Social Media Space"
View video of Adam's presentation on the video page of www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
This document discusses intrapreneurship and entrepreneurial mindset. It begins by defining entrepreneurship and intrapreneurship. Intrapreneurship refers to entrepreneurial initiatives within large established companies. The document discusses James Dyson's perseverance in creating the bagless vacuum cleaner and 3M's policy of allowing employees to spend 15% of their time on personal projects, which led to innovations like Post-It notes. It emphasizes that an entrepreneurial mindset involves taking risks, embracing failure and learning from mistakes. Successful companies like 3M foster intrapreneurship by allowing employees flexibility to explore new ideas. The document advocates for cultivating an intrapreneurial culture to drive innovation within large organizations.
Brand strategy, when untethered from direct creative execution, has tremendous potential to set the agenda for companies, leading to greater retention, operational efficiency, and audience love. The trick is taking the brave step to think of the power of brand differently.
This document provides an overview and agenda for a marketing workshop. The workshop will cover topics such as marketing plans, branding, target markets, and partnerships. Attendees will learn about developing compelling experiences for visitors, crafting marketing strategies and action plans, and measuring the success of their efforts. The workshop aims to help participants effectively communicate their offerings and maximize resources through collaboration.
This document discusses advancing exemplary board leadership in an era of rapid technological change and innovation. It notes that today's "third industrial revolution" is bringing new tools and ways to shape the world, along with new economic behaviors and unprecedented shifts. The document urges boards to think globally and exponentially rather than locally and linearly. It also stresses that boards need to adopt disruptive tools and business models, attempt "crazy ideas," remain open-minded and inquisitive, experiment more, and ensure they have the right skills and experiences to lead in this new environment.
Cadbury Dairy Milk lacked a central social media strategy, with each market page using different content. They developed a Storytelling at Scale approach, creating a consistent global narrative focused on passion points that united audiences worldwide. They tested hundreds of pieces of content, then adapted the narrative based on audience feedback. This allowed markets to easily share great content while reducing costs. The results included a 40% drop in content costs, monthly Facebook reach increasing from 16 million to 50 million, and an 18% rise in audience engagement.
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.
This document provides an overview and introduction to a tourism marketing workshop. It outlines the topics that will be covered, including starting a marketing plan, defining the visitor experience, cooperative marketing opportunities, product positioning and branding, understanding target markets, and developing marketing strategies and action plans. Attendees will learn tools and resources for creating a tourism marketing plan on a limited budget. The workshop aims to help participants communicate their offerings in a compelling way to visitors and maximize financial resources through partnerships.
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Verkade Fabian van Schie Brand Pioneers 7 novemeber 2013Panelteam
Presentation on Brand Essence of Sultane by Fabian van Schie Head of Marketing United Biscuits presented at the Brand Pioneers event on 7 November 2013 at "de Vertrekhal" in Rotterdam.
Vodafone Eva Ruiz Brand Pioneers November 7 2013Panelteam
The document outlines Vodafone NL's brand strategy and differentiation approach. It discusses moving from a one-size-fits-all approach to segmented communications targeting different customer groups. These include "High End Achievers", "Connected Mainstream", "Digital Enthusiasts", "SoHo", and "SME/CORP". The strategy also focuses on having an "always on" media approach compared to competitors' campaign-based strategies, using consistent properties and playful tone across channels, and prioritizing an engaged social media fan base over just growth. The goal is for Vodafone to be seen as the network that brings customers "good things" like an unmatched customer experience and worry-free usage.
Working in the Markting Cloud.
Presentation of Marco Disseldorp - Marketing Manager Adobe
How does a company like Adobe deal with changing needs in the international software market? What are the current needs of the modern marketeer and how does Adobe anticipates on that? What impact does this have on the Adobe brand? Marco has taken us on the journey Adobe has made so far and gave his vision on the future.
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
The document discusses the importance of focusing on "brand lovers" - consumers who are emotionally connected and loyal to a brand. It notes that a small increase in customer loyalty can double profitability, and existing customers are five times more likely to buy than new prospects. The document promotes a concept called "Consumer Lifecycle Research" which measures brand performance across different stages (know, want, try, buy, love) and benchmarks brands to help companies better understand consumers, improve marketing strategy, and increase profits.
Karen Visser Research Manager & Peter-Paul Laumans Managing Director - Panelteam
Exclusive announcement of the list of brands Dutch consumers LOVE the most. Panelteam and Saatchi & Saatchi have taken the initiative to annually list the most loved brands. Karen and Peter-Paul gave the results of the research performed by Panelteam amongst a representative group of 1500 Dutch consumers.
Presentation was part of Brand Pioneers April 9 2013
Brand Love index - Brand Pioneers April 9 2013Panelteam
Brand Love Index
Peter-Paul Laumans - Managing Director Panelteam
Panelteam is a specialist in gathering European market information. Peter-Paul shared European consumer data gathered via Consumer Life Cycle research. Consumer Life Cycle research is a new methodology which measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. He showed what really matters when consumers buy and focussed on the Brand Love Index. The Brand Love index shows the level of emotional involvement consumers have with a brand and ranks them with their main competing brands.
Presentation was part of Brand Pioneers 2013
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The document discusses the evolution of branding from Branding 1.0 through wallpaper, to Branding 2.0 through video, and how it is now evolving to Branding 3.0. Branding 3.0 will involve following people everywhere as the media landscape changes, through opportunities like smart broadcasting to mass audiences, microcasting to niche audiences, providing power and relevancy as opinions matter more, and orchestrating different platforms to all work together. Video has become integral as it has the magic of sight, sound, and motion, and online video will continue to grow as a medium with no distinction between online and traditional video.
Brunotti was created from a passion for boardsports and wants to make the boardsports lifestyle accessible for everyone with innovative and meaningful products. Recently Brunotti created a new Brand DNA, based on trends in society and the economic climate.
Consumer Life Cycle Research - Brand Pioneers 2012Panelteam
1. Nokia's market share fell as it was slow to adapt to the smartphone revolution and lost ground to Apple and Android-powered devices.
2. Nokia focused too much on its legacy feature phones and platform, and not enough on high-end smartphones and new technologies like touchscreens.
3. Nokia struggled to keep up with the pace of innovation set by Apple and Google, and saw its brand trust, loyalty, and market position decline as a result.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
8. What’s New
Today almost every marketer works for or competes
against a global brand.
Just ten years ago things were very different
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 8
9. Choice
• Global vs Local
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 9
10. Different school’s of thought
• BRAND CENTRIC • CONSUMER CENTRIC
• VISIONARY LEADERSHIP • BUILT IN FLEXIBLITY
• LONG TERM PLANNING • SHORT TERM RESPONSIVENESS
• 1 STRATEGY FOR ALL • A NEW STRATEGY EVERYWHERE
• 1 CAMPAIGN EVERYWHERE • A CAMPAIGN FOR EVERY SITUATION
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 10
11. This is a False Choice
Risk of Risk of
Narcissism Hyper-adaptation
Expression Mirroring
Culture Purposeful Positioning Perception
Internal External
Reflection Impression
Inspired by Tibor van Bekkum
Unleashing Global Marketing Potential™
Purposeful Positioning Whiskas • Page 11
12. HOW DO YOU FIND BALANCE?
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 12
13. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
2002: Leading Global Brands™ Study
250 Global Brands - 21,500 Contributors
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 13
14. Drivers of Effective Global Brands
The WHAT
balancing long term and short
term relevance :
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 14
15. Drivers of Effective Global Brands
.. And The HOW
to manage the complexity
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 15
16. Finding Universal Truths requires us to go deeper
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 16
17. And to insightfully tap in to the long term hotbuttons that people care about
BEFORE THERE KNOW THAT THEY DO
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 17
18. Foresight requires us to think ahead
WHERE ARE PEOPLE WHAT DO PEOPLE WHAT CHALLENGES WILL
GOING? ASPIRE TO? THEY FACE IN THE FUTURE
WHERE DO WE WANT TO TAKE THEM?
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 18
19. And then to use this foresight to fuel our brand’s with purpose
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 19
20. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore love
That inspire experiences that people
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 20
21. Using foresight to reinvigorate the brand
FROM: TO:
SELLING SUCCESS VALIDATING PROGRESS
STATIC , EXCLUSIVE AND DYNAMIC , INCLUSIVE AND
BACKWARD LOOKING FORWARD LOOKING
25. That can be rejuvented time and time again
Progressing together with integrity and Individual progress as a part of your
respect for traditions and our shared evolution and identity
identity
25
33. Kitkatastrophe made worse by Nestlé themselves
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 33
34. Kitkatastrophe made worse by Nestlé themselves
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 34
35. Drivers of Effective Global Brands
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 35
36. Thank You
NEW YORK AMSTERDAM
648 Broadway, Ste 502 Singel 540
New York, NY 10012 1017 AZ Amsterdam
USA The Netherlands
T: +1 212 358 9638 T: +31 20 330 2636
LONDON SINGAPORE
3 Plough Yard 17A Duxton Road
London EC2A 3LP Singapore 089483
United Kingdom Singapore
T: +44 20 7456 9620 T: +65 6221 3693
info@effectivebrands.com
Unleashing Global Marketing Potential™
Erasmus – May 16th • Page 36
India and China as upcoming powers, better ways of communication (www), cheaper to travel
Chinese youth are a book of paradoxes. They live amongst the fastest changing group of people in the world, constantly bumping up against local and global changes. They are bombarded with strong influences from both western and traditional Chineseculture at every turn, both new and old, hip and ancient, blending new ideas and traditional culture into the fabric of daily life, thought and output
We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing
We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing
We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing
We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing
Since establishing a global purposeful positioning, AkzoNobel has for the first time been able to roll out a globally aligned communications campaign for Dulux – ‘Let’s Colour’ – that aims to transform and revitalise rundown neighbourhoods in major cities across the globe. The response from consumers, municipalities and corporations has been enormously enthusiastic. This never would have been achievable under the former brand positioning. Thanks to the tour of Brand SessionsTMall local markets are now aligned with the vision and have a concrete roadmap to the new positioning. Furthermore, an ‘adding color to the AkzoNobel offices’ program has helped revitalize the purpose in the office, fueling internal passion and alignment.Hyperlink: http://www.ted.com/initiatives/aws/dulux_walls.html
USA – individual progress as a part of your evolution and identityChina- progressing together with integrity and respect for traditions and our shared identity
USA – individual progress as a part of your evolution and identityChina- progressing together with integrity and respect for traditions and our shared identity
USA – individual progress as a part of your evolution and identityChina- progressing together with integrity and respect for traditions and our shared identity
USA – individual progress as a part of your evolution and identityChina- progressing together with integrity and respect for traditions and our shared identity
Finger image
We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing