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Brand pie presentation_transform_conference
The document emphasizes the importance of brand reputation and talent in achieving business success. It cites various statistics from Gallup and other organizations to illustrate the positive impact of engaged talent on operational effectiveness and customer acquisition. The overarching message is that integrating brand and talent strategies is essential for improved business outcomes.
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Brand pie presentation_transform_conference
- 1.
- 2. “If this businesswere split up, I would give you the land, bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.” John Stuart, CEO, Quaker Oats Co, 1922 - 1953
- 3. “If this businesswere “If this business split up, I would give were split up, I you the land, bricks would give you the and mortar, and I land, bricks, mortar, would take the brands and people, brands and trade and I would fare marks, and I would better than you.” fare better than you.” John Stuart, CEO, Quaker Oats Co, 1922 - 1953
- 4.
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- 6. BRAND Reputation management V TALENT
- 7.
- 8. Gallup 70% Market Leader
- 9. Gallup 68% Journal of AppliedPsychology Market Leader
- 10. +50% -50% Gallup Corporate Leadership Council Journal of Applied Psychology Market Leader
- 11. 30% Gallup of CEOsPriceWaterhouse Coopers Corporate Leadership Council Journal of Applied Psychology Market Leader
- 12. 30% of CEOs PriceWaterhouseCoopers Corporate Leadership Council No.1 3rd Journal of Applied Psychology Most important Economist Intelligence Unit
- 13. 30% of CEOs PriceWaterhouseCoopers Corporate Leadership Council No.1 3rd Boston Consulting Group Most important Economist Intelligence Unit
- 14. Product/ 30% Comms Service 3D People of CEOs PriceWaterhouse Coopers No.1 3rd Boston Consulting Group Most important Economist Intelligence Unit
- 15. What do youwant to achieve? Improved talent Improved operational Superior customer acquisition effectiveness experience Employer Employee Brand branding engagement engagement improving gross margin
- 17. Siloed organisations = Siloed service providers
- 18. BRAND TALENT
- 19. BRAND TALENT
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- 21. Who is asking thesequestions?
- 22. ASK What isthe talent dimension to what you are working on?
- 23. THINK Whatadditional benefit or value could be created?
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- 25. Whatever your brandtransformation objective… engaged talent matters Operations Product / Relationships Service
- 26. It’s both /and … not either / or Customers +140% +70% +70% Employees
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- 29.