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Mark Cathro – Career / Portfolio Highlights
www.brandevents.com
Shine (2015) 25 Years Celebration & Charity Fundraiser (www.2shine.org.nz)
“Light at the end of the Tunnel”, featuring guest speaker, June Steenkamp
Westpac Rescue Helicopter (ARHT) – BMW Polo Activation
First Travel Group (2014) – S.T.R.E.T.C.H Super Heroes Conference
Causeway Alliance (2013) – Christmas function and awards luncheon
Horners Confectionery (2012 - 2014) – Sampling activations, school holiday road shows and NPD
The Warehouse (2012 - 2013) Waikato Valley Chocolates
Product launch and national sampling activations
TE Connectivity (2013) – FTTH Asia Pacific Conference “Welcome Aboard” networking function
Nexus Foams (2009 - 2012) – Christmas functions
Shine (2012) – Monte Carlo Charity Fundraiser and Gala Ball
Kelloggs NZ (2007 - 2012) – Special K Advantage Westfield’s Trinny & Suzanne / GDO Fashion Stage /
Nutri-Grain / Buds / Crunchy Nut and various activations / samplings and road shows
Tyco Electronics (2006 - 2012) – EEA Electrical Engineers Association conference client functions
First Travel Group (2005 - 2013) – Travel Industry “Frontliners annual conference” awards dinners
Sony Computer Entertainment SCE (2004 - 2012)
PlayStation PS2 / PSP / PS3 / Singstar / Buzz / Killzone / God of War / Armageddon and ‘PS3 Move’
media launch party and product events/expos

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KPMG (2004 - 2011) – Company balls and Christmas parties, including RWC Ball 2011
Sony United (2011) – RWC grand final customer party
Hewlett Packard / Intel Winter Garden (2011), Wynyard Quarter
Rugby World Cup, VIP Event Series Dome Installation
Kensington Swan (2011) – Company Values launch, Keller Estate Country Club event
Sony United (2010) – Football World Cup launch party
Christchurch International Airport (2007-2009)
Ski Deals NZ “Spot the Yeti” competition
MasterCard (2008 - 2010) – All Blacks Road Show: National event programme (2008/2009/2010)
Queenstown Winter festival (2004 - 2009) – Multiple brand / client activations
Schwarzkopf NZ (2008-present) – Taft Style Police National Road show
Imei Awards / Finance Awards / Technology Awards
Vodafone NZ (2005 - 2007) – Gala awards dinners (various themes and production values)
Colgate Palmolive (2006 - 2008) – Conferences and functions / Colgate Maxfresh brand launch
Sky City Casino (2004 - 2007) – Promotional and entertainment services, VIP and main gaming floor;
surprise and delight activations weekly (200+ activations)
Masterfoods / Mars NZ (2003 - 2008) – Pedigree Mystery Creek Field Days and Yard Dogs / Whiskers
/ Snickers / Mars bar/ Starbursts Sucks & Squirts campaigns etc.
Frucor / Danone (2006 - 2009) – Various brands including H2Go / Mizone / FreshUp Energy /
Carnival of flavours NPD; Mizone Rapid Company brand launch event at Vector Arena
Coca Cola Amatil (2003 - 2005) – Pump Water / Deep Spring / L&P activation programme (multiple
events and sales initiatives), and National Heart Foundation (2004/2005) Pump Jump Rope All Stars,
featuring USA Olympian Gold Medallist Buddy Lee
VIBES On a Summer Day (2003) – Waitangi Day Dance Music Festival “Promoter & Event Manager”,
Featuring 10 international acts / 15 bands / 30 DJs across four stages over 12hrs
Smirnoff Half Day Off, NZWS (2002/03) – Event design and production, 3 x series of on-premise
parties at 35 venues nationwide involving over 100 staff simultaneously!
Hard Rock Café & Hard Rock Hotel, Bali/Jakarta Indonesia (2000 - 2002)
Live band bookings and Privilege-Ibiza DJ tours and full moon parties

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Lion Nathan / NZWS / Glengarry Hancock’s (1999 - 2002)
All brand activations / NPD launches and national sampling campaigns – On/Off Premise (3,500)
Carlton United Breweries (1998)
Stripe Beer National Launch – sampling and sales promotion
Polygram (NZ) Huh Records (1997) OMC – How Bizarre
European Promotional Tour Manager – Amsterdam / Lisbon / Barcelona / Zurich / Berlin / Hamburg
/ Dusseldorf / Kolon / Copenhagen / Stockholm
DB Breweries & Allied liquor (1995/96) – Multiple brand activations; Flame Beer national sampling
and on-premise launch, 360 events over 3 months
Lion Breweries (1994/1995) – Pub promotions, various brand activations
Momentum Communications Red Blooded TVC 1993
Lion Red road show (60/100 activations); Event Producer / MC show host character ‘Mick’ and Tour
Manager / Roadie
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Contact Mark Cathro now on 021 759 527 or via email at mark@brandevents.com