SlideShare a Scribd company logo
Image source: http://www.fortune3.com/blog/wp-content/uploads/2012/02/brand-reputation.jpg
•   What is brand monitoring?
•   What is online reputation management?
•   Benefits for businesses
•   How is it used?
•   Various BM and ORM tools
•   For profit/non-for profit example
•   Who is it beneficial for?
•   Conclusion
•   Resources
Summary….
• Tracking reaction towards brand, product,
  service etc…
• Companies use                to track what is
  being said about them
Summary….
• Actual process of measuring, monitoring and
  shaping conversation
• 3-Step process:
  Listen
  Understand
  Interact (Action)
• Tracking health of brand
• Being aware of                         (ability to take
  action)
  – Taking control of situation
               : consistent
• Opportunities: “Turning weaknesses to strengths”
• Overall customer feedback: future…
  –   social media campaigns
  –   identify influencers
  –   Product development
  –   Customer service
  –   Possibility repositions of brand
• Many Tools available (free and monthly fee)
• Why not take advantage of the following
  tools…

TO:
  Improve brand image
  Track what is being said
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
http://www.youtube.com/watch?feature=player_embedded&list=PL1AA9A1C91596A9E1&v=XFDr3Y8xadc
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
Brand Monitoring and Online Reputation Managemen
http://www.youtube.com/watch?v=Bq7a_o0Tcto
Brand Monitoring and Online Reputation Managemen
For Profit company Using Brand
            Monitoring
Non-for-Profit company using Brand
            Monitoring
Who is brand monitoring and
    reputation management beneficial
                   for?
•   B2B
•   B2C
•   For profit
•   Non-for-profit
• (Feedback) Aware of negative publicity and
  addressing concerns
• Opportunities
• Image of brand is consistent
• Aid with future…marketing programs,
  identifying influencers, product development
  and customer experience
• Recommendation: Social Mention and Twenty
  Feet
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Brand Monitoring and Online Reputation Managemen