2. • Corporate culture refers to the shared values, attitudes,
standards, and beliefs that characterize members of an
organization and define its nature.
• Corporate culture is rooted in an organization's goals,
strategies, structure, and approaches to labour, customers,
investors, and the greater community.
4. Vision
• It is nothing but a clear purpose and hence a clear cut vision
must be there for a company which should prevail in each and
every employee of the company so that they can thrive
success.
5. Values
• A company’s values are the core of its culture.
• While a vision articulates a company’s purpose, values offer a
set of guidelines on the behaviours and mindsets needed to
achieve that vision. This is just the next step after vision.
• You cannot achieve your vision without proper sets of values.
6. Practices
• There is a saying that we should practice what we preach .So
the “Value” is of no use until put into proper practice.
7. People
• A company’s core value is only formed by the willingness of
its people. No company can build its culture without its
people.
• “People” are the most crucial component. Not just the
employees hired by the company but this also include the
customers who buy your products and services, the vendors
from whom the company purchases.
• All of them equally contribute to the culture of the company.
8. Place
• A place shapes the culture of the environment.
• Place can be its geography, environment, architecture or
aesthetic design.
• All these influence the value and behaviours of people in a
workplace.
9. Celebration
• We all celebrate our life, so why should not we celebrate our
work.
• As a whole community, your company should have fun and
get the chance to know each other just beyond colleagues. That
enhance each other’s personality as well as communication
skill.
10. Symbol
• The symbol can be anything; it can be a logo, colour or
formula. Since a symbol also highlights the culture of your
company.