The document outlines brand guidelines for Al Jubail 1441 including their primary logo, typography, color palette, visual system with icons and graphic elements, and applications of the brand identity such as business cards, coffee cups, stickers, menus, uniforms and more. The logo incorporates traditional ruqa'a calligraphy to represent the cultural importance of the project's location. Both English and Arabic typography is specified along with color options and visual elements inspired by vintage sea life illustrations.

1. Brand Guidelines - Al Jubail 1441

2. Al Jubail 1441
Brand Guideline
- Logo
- Typography
- Color
- Visual system
- Applications
Contents

3. P R I M A R Y LO G O
Logo
This is the primary logo for Al Jubail
1441’s brand. The name is inspired by
the project’s location, Al Jubail Market,
and the year it was established, the
Islamic lunar year 1441. The logo type is
inspired by the traditional ruqa’a
calligraphy to convey the cultural
importance the project serves.
The logo is to be used as one unit
accompanied by the English description
and may not be separated.
Logo type
English description

4. Typography
Amiri
Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789a0!@#$%&*?
Slanted
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
���������a�!@#$%&*?
Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*?
Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*?
E N G L I S H T Y P E FA C E
Typefaces selected for the brand is a
serif typeface to compliment the
logo's organic forms; Amiri font for
English. May be used for both header,
body, and descriptions/notes in
different weights.
For headers use bold with kerning of
10 pts for English.
Body text is regular.
Descriptions/notes are in slanted.
HEADERS TYPEFACE
Headers Typeface
Lorem ipsum dolor sit amet،consectetuer adipiscing elit،sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam،quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat،vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.
S A M P L E T E X T

5. �‫بـــ‬�‫الع‬ �‫�ـــ‬�‫ا‬
‫��ة‬�‫ا‬ �‫ه‬،�‫ه‬ ّ�� ��‫الس‬ ‫م�ذا‬ �‫م�ن‬ ‫ا��وض�ع‬ �‫أوروب‬ ‫إذ‬،‫ح�ل‬ ‫���ل‬�‫و‬ ����� ��،�‫جه‬ ‫ي�ء‬����‫ا‬ �‫بقع‬ ��
‫ه�ا‬،،‫ا�����ء‬ ���‫�ن‬�‫ا‬ �‫وم‬ �‫ب‬،‫��ب‬�‫وا‬ ���‫قبض‬ �‫ب�اب‬ ٣٠ �‫بع‬ �،�‫وق�عه‬ �‫سي�س‬ �‫ق‬ �‫فص‬،�‫يك‬ ‫أصق�ع‬
���‫ت‬ ‫ول�كسمب�رغ‬ ‫��ود‬�‫ا‬ �‫�ش‬� �‫ب‬ �‫إذ‬ �‫ّف‬‫مكث‬ ‫���ف‬
�‫وب���غ‬ ��� ��،�‫�ك�م‬�� �‫الث�ل‬ ��‫وأز‬ ‫أن‬ ��‫ت‬ ��� �‫دن‬ ‫م�ذا‬ ‫هن�ك‬،��‫ا���ي‬ ���‫ارتك‬ �‫ي‬��‫ال‬ �‫ق‬ ��‫ا‬
ً ��‫أم‬ ‫ع�ض‬ �‫ع‬،‫وزارة‬ ��‫صف‬ �‫ووص‬ ‫ق�م‬ �‫ب‬ ��‫السف‬ ‫ا��ول‬ �� �‫وق‬ �‫ان‬ ��‫ل‬ �‫فبع‬ ���‫و‬،���‫�ن‬�‫ا‬
��‫تع‬ �‫ع‬ ����‫ا��ور‬ ،‫الي�ب�ن‬ ‫واعت��ء‬ �،����‫يط‬��
Typography
A R A B I C T Y P E FA C E
Typefaces selected for the brand is a
naskh typeface to compliment the logo’s
organic forms; Amiri for Arabic. May be
used for both header, body, and
descriptions/notes in different weights.
For headers the type is bold with kerning of
20 - 30 pts for Arabic, and added kashidas
(2-3 kashidas) where necessary.
Body text is regular.
Descriptions/notes are in slanted.
Amiri
Regular
‫ص‬ ‫ش‬ ‫س‬ ‫ز‬ ‫ر‬ ‫ذ‬ ‫د‬ ‫خ‬ ‫ح‬ ‫ج‬ ‫ث‬ ‫ت‬ ‫ب‬ ‫أ‬
‫ي‬ ‫و‬ ‫ه‬ ‫ن‬ ‫م‬ ‫ل‬ ‫ك‬ ‫ق‬ ‫ف‬ ‫غ‬ ‫ع‬ ‫ظ‬ ‫ط‬ ‫ض‬
٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
Slanted
‫ص‬ ‫ش‬ ‫س‬ ‫ز‬ ‫ر‬ ‫ذ‬ ‫د‬ ‫خ‬ ‫ح‬ ‫ج‬ ‫ث‬ ‫ت‬ ‫ب‬ ‫أ‬
‫ي‬ ‫و‬ ‫ه‬ ‫ن‬ ‫م‬ ‫ل‬ ‫ك‬ ‫ق‬ ‫ف‬ ‫غ‬ ‫ع‬ ‫ظ‬ ‫ط‬ ‫ض‬
٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
Bold
‫ص‬ ‫ش‬ ‫س‬ ‫ز‬ ‫ر‬ ‫ذ‬ ‫د‬ ‫خ‬ ‫ح‬ ‫ج‬ ‫ث‬ ‫ت‬ ‫ب‬ ‫أ‬
‫ي‬ ‫و‬ ‫ه‬ ‫ن‬ ‫م‬ ‫ل‬ ‫ك‬ ‫ق‬ ‫ف‬ ‫غ‬ ‫ع‬ ‫ظ‬ ‫ط‬ ‫ض‬
٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
Bold Slanted
‫ص‬ ‫ش‬ ‫س‬ ‫ز‬ ‫ر‬ ‫ذ‬ ‫د‬ ‫خ‬ ‫ح‬ ‫ج‬ ‫ث‬ ‫ت‬ ‫ب‬ ‫أ‬
‫ي‬ ‫و‬ ‫ه‬ ‫ن‬ ‫م‬ ‫ل‬ ‫ك‬ ‫ق‬ ‫ف‬ ‫غ‬ ‫ع‬ ‫ظ‬ ‫ط‬ ‫ض‬
٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
S A M P L E T E X T

6. Al Jubail 1441’s color palette
consists of neutrals, warm and
cool tones in different shades, and
a copper texture to create depth
and contrast.
C O LO R
Color
CMYK
06/04/06/0
RGB
243/242/240
HEX
#f3f2f0
CMYK
13/19/25/01
RGB
227/208/191
HEX
#e3d0bf
CMYK
16/46/44/05
RGB
208/150/133
HEX
#d09685
CMYK
24/65/68/15
RGB
179/99/77
HEX
#b3634b
CMYK
50/27/38/09
RGB
136/155/149
HEX
#889b95
CMYK
93/56/54/59
RGB
8/54/60
HEX
#08363c
Copper foiling/texture

7. Black and white.
C O LO R
Color

8. Al Jubail 1441’s uses vintage
sea life illustrations as
graphic elements; the illustra-
tions’ colors may be changed
according to application.
V I S U A L S Y S T E M : G R A P H I C E L E M E N T S
Graphic elements

9. The brand’s visual system is
also made up of icons for the
different sections of Al Jubail
144.The icons are inspired by
the illustrations but in a
simplified manner
V I S U A L S Y S T E M : I C O N S
Graphic elements

10. Al Jubail 1441’s logo works
best in darker shades.
C O LO R
Color

11. V I S U A L L A N G U A G E : I C O N S
Graphic elements

12. A P P L I C AT I O N S : B U S I N E S S C A R D
Application

13. A P P L I C AT I O N S : C O F F E E C U P
Application

14. A P P L I C AT I O N S : S T I C K E R S
Application

15. A P P L I C AT I O N S : W A X PA P E R
Application

16. A P P L I C AT I O N S : TA K E AW AY B A G S , W I P E S , N A P K I N S
Application

17. A P P L I C AT I O N S : M E N U
Application

18. A P P L I C AT I O N S : B I L L F O L D E R
Application

19. A P P L I C AT I O N S : F E E D B A C K F O R M S
Application

20. A P P L I C AT I O N S : U N I F O R M S
Application