1. The document discusses how brands should approach content creation and distribution like a rock band approaches music. It emphasizes that brands need a clear vision, content strategy, and diffusion plan to engage fans and stand out from competitors. 2. Key recommendations include defining the brand's vision and target fans, choosing the right type of creative content and channels, and ensuring the content reflects the brand's authentic style through its look, artwork, events and more. 3. By developing great content with its unique voice and sharing successes with influencers and fans, the brand can build commitment and be loved like the best rock bands.

1. BRAND CONTENT ROCKS
Love your fans as much as they love you
@CleretRom1
Romain CLERET - Brand Content Manager

2. Romain Cléret
Brand Content Manager
rcleret@nikita.fr
linkedin.com/in/cleretrom1
@CleretRom1
“All brands have things to tell. My job is to find to
who, when and how. From the definition of an
editorial line to its deployment, I’m involved in the
implementation of Brand Content strategies that
inspire, engage and nurture the relationships with
consumers.”

3. Consider your Brand
as a Band

4. and your Content
as Music

5. Of course...

6. ...you want to be heard
and to be loved

7. everywhere
you go !

8. So, what have the
best Rock B(r)ands
(that others don’t)

9. #1 A vision for your B(r)and

10. Start to ask yourself
who you are
#1 B(r)and’s vision

11. and who are
your (future) fans
#1 B(r)and’s vision

12. Do you want to follow the trend
and play
commercial content
#1 B(r)and’s vision

13. Or do you want to disrupt and
and become unique
and remarkable
#1 B(r)and’s vision

14. True B(r)ands
DARE
#1 B(r)and’s vision

15. and have real things
to say
#1 B(r)and’s vision

16. #1 B(r)and’s vision
Useful things
MAKE UP GENIUS, L’oréal Paris

17. #1 B(r)and’s vision
Entertaining things
MADDEN SEASON, EA Sports

18. #1 B(r)and’s vision
Authentic things
#LIKEAGIRL, Procter & Gamble

19. #1 B(r)and’s vision
Engaged things
THE MARATHON WALKER, Water For Africa

20. #1 B(r)and’s vision
Emotional things
THE ICE BUCKET CHALLENGE, The Als Association

21. #2 A strategy for your B(r)and

22. WHAT KIND OF CONTENT
will you play
(the one that excites you and your fans)
#2 B(r)and’s
strategy

23. Define the right content for
your B(r)and’s spirit
#2 B(r)and’s
strategy

24. Choose your
creative territory
#2 B(r)and’s
strategy

25. and the way you will
talk to your fans
#2 B(r)and’s
strategy

26. WHERE AND WHEN
will you create
and play your content
#2 B(r)and’s
strategy

27. First, evaluate your capacity to
manage your B(r)and
#2 B(r)and’s
strategy

28. Choose the best content creators
inside your B(r)and
#2 B(r)and’s
strategy

29. or find the right partner to
produce your content
#2 B(r)and’s
strategy

30. Then, define the way you will
plan your content
#2 B(r)and’s
strategy

31. #3 BE FAMOUS, BE LOVED

32. Take into consideration
EVERYTHING
(but stay yourself)
#3 B(r)and’s diffusion

33. YOUR LOOK
Choose your own style and be sure
you truly reflect it
#3 B(r)and’s diffusion

34. YOUR ARTWORK
Typography, colors, symbols, icons…
be recognizable !
#3 B(r)and’s diffusion

35. YOUR MERCHANDISING
Charts, graphs, photos, videos…
be shareable !
#3 B(r)and’s diffusion

36. YOUR LIVE SHOWS
Live events create more commitment
than anything else !
#3 B(r)and’s diffusion

37. Be sure to push
THE RIGHT CONTENT
to the right persons
at the right time
#3 B(r)and’s diffusion

38. #3 B(r)and’s diffusion
BROADCAST
ON THE BEST CHANNELS
Social Media Traditional media Web media

39. Make influencers talk about
you and your content
#3 B(r)and’s
strategy

40. Show your backstage
to your fans
#3 B(r)and’s
strategy

41. and share every successes
with them
#3 B(r)and’s
strategy

42. ABOVE ALL...

43. BE TRUE

44. And you will sound
LIKE NO ONE ELSE

45. Let’s start to rock
YOUR OWN CONTENT