Evaluation for AS Media project

1. Matty Marshall

2. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
Research
They use a simple black and
white colour scheme, although
it isn't colourful it still stands
out effectively as it matches
the tuxedo Rick Ross is
wearing. This reflects the
lifestyle of the artist, rich and
classy, a colourful colour
scheme would not suit the
personality of the rapper.
Rick Ross has been
positioned on one side of
the page and the text on
the other. Not only does it
make the text clearer to
read, it makes him
appear dominate on the
page which is a quality of
Rick Ross and rap of
being the best in the
I think the way a bold drop
capital has been used is
effective as it fits the qualities of
Rick Ross, big and powerful.
Also the introduction paragraph
is a feature which is also very
effective as it gives the reader a
basic idea of what the article is
going to be about. The quote
'You ain't seen nothing yet' has
been used as a short sentence
that grabs the reader's attention
and urges them to see more.
Also the slang 'Ain't' gives the
reader an idea of the artists
idiolect and maybe targets
younger age groups (16+). The
phrase, 'He arrested speakers
nationwide', relates to the rapper
stereotype of violence and
lawlessness, however it subverts
Rick Ross is dressed in a
smart black suit which
presents him as being
someone of power and class.
The way he is casually
holding a champagne glass
and lifting his head high, not
looking towards the camera,
demonstrates his wealth and
masculinity. I think the use of
props, balloons, champagne,
sunglasses, expensive suits
and jewellery reinforces his
dominance in the music
industry and defiantly
portrays the high life that he
lives.

3. Front Cover
Use
Kerrang!
Used the header of live report and
photo. Separate background for name
of magazine.
Positioning of double page spread
article title.
At the bottom name of other artists
and use of +.
‘World Exclusive Album Report!’ With
banner.
Vibe
Similar font for text going down sides
of page.
Font of text for other articles inside of
magazine.
The posture and seriousness of the
models in photograph.
Develop
Kerrang!
The use of an equal front line however
I used a setting behind them.
I positioned text on top however
developed with vibe and put on bit out
the way of models face.
Vibe
Shape of text down side but I put in
front of the photo.
Challenged
Kerrang!

4. Contents Page
Use
The Source
Position of the article names on the left.
Red font for the numbering to help it stand
out.
One photo of the artist, image dominated.
The text font used conventional.
The white background on image
Hammer
The title of the page, using the red house
style.
The black background font helps to
separate text from photo, to encourage 3D
effect.
Information for each article under the title.
Develop
The Source
Separated the text from the photo so my
colour scheme could work.
Hammer
The review section at the bottom made it
conventional of hip hop.
Challenged
The road crew section at the top, saw used
in contents page research looked good.
Put artists head over the title, not too far
over still visible but adds 3D effect.

5. Double Page Spread
Use
The image dominated left side of the page.
The layout of the article.
The white background behind text to make it clear to read.
Develop
The header styled it to fit the artists and magazine.
Writing on image, had to move to make visible on image
due to colouring.
Challenge
Setting in the background, target audience research.
The article 3 columns and use of red because of
interview, fit target audience research.
No J to stick to informal style of my magazine and not
that of Q.
Quote from interview in middle of article, seen used in
other research thought it looked good and effective.

6. How does your media product represent
particular social groups?
16-25 – Rebellious, Apathetic, Spontaneous,
Fashionable, Realist, Ignorant, Selfish, Aggressive.

7. How does your media product represent
particular social groups?
I used text to reinforce the stereotype I was portraying about the particular social
group. This allowed me to use lexical choices such as slang, colloquialism, taboo
terms, dysphemisms and swearing to express the personality of the artists/social
group portrayed.

8. What kind of media institution would distribute
your media product and why?
The distribution company I would use is Harris Publications. They
already distribute XXL and Scratch as well as rock magazines,
Revolver and Guitar World. This means that they have an already
established ability of reaching my target audience.
Harris Publications is an American consumer-magazine publisher,
based in New York City. They already publish over 75 titles covering 9
genres including business, comics, celebrity and lifestyle, sports and
health and of course music.

9. What kind of media institution would distribute
your media product and why?
Due to the proliferation of
hardware I will advertise to my
audience through the use of
modern technology.
Television has one of the biggest
audiences in the world. Choosing
two of the hottest music channels
to advertise the magazine is
guaranteed to hit a mass
audience.
Social media is getting more and more
popular. Facebook and Twitter having
over 2 billion users between them. Their
advertising/promotion abilities will be a
great way to target a mass audience.

10. Who would be the audience for your media
product?
Here are 3 members of my target audience:
Name: Ollie
Age: 20
Favourite Artist: Eminem
Name: Jamie
Age: 17
Favourite Artist: A$AP
Rocky
Name: Lewis
Age: 16
Favourite Artist: Kid Cudi

11. How did you attract/ address your audience?
An interesting story to give an insight into the
lives and personality of the artist.
The page to be image dominated, preferably
in a setting that stands out of the ordinary.
Informal language such as colloquialisms and
slang received with personal pronouns to
create synthetic personalisation, offering the
demographic a chance of diversion and
personal identity.

12. How did you attract/ address your audience?
Here are 2 videos I made for target audience research when creating my magazine.
Front Cover Rough Cut Logo/Name Feedback

13. How did you attract/ address your audience?
As you can see I took in all the feedback I was given to
design a magazine suitable for my target audience.

14. How did you attract/ address your audience?
The language used was conventional
of the genre, it was also similar to
that used of my target audience
creating shared deictic knowledge.
My target audience kept on giving me
feedback on my photography. They
said photos in an interesting setting
would be appealing to them.

15. How did you attract/ address your audience?
With the help and feedback from my target audience, I
believe I have achieved my aim of creating a professional
and conventional magazine.

16. What have you learnt about technologies from the
process of constructing this product?
Photography
The manual setting on
the camera allowed me
to change all sorts of
settings such as the
aperture. I was also able
to use the filming option
on the camera when
recoding my target
audience research and
interview.
Zoom
Focus
I used the Canon EOS 1100D to take my photos. I had to be aware of 2 things
when taking photos, the shutter speed and exposure. Getting these spot on
saved me a lot of time later on when I came to Photoshop.

17. What have you learnt about technologies from the
process of constructing this product?
Rule of Thirds
I used long shots and mid-shots to show off the
setting and clothing of the artists, this is
conventional of hip hop magazines.

18. What have you learnt about technologies from the
process of constructing this product?
Lighting

19. What have you learnt about technologies from the
process of constructing this product?
Magnetic lasso tool
Magic wand tool
Spot healing
brush
Healing brush
Red eye tool
Clone stamp
tool
Blur
tool
Smudge
tool
Burn tool
Eraser

20. What have you learnt about technologies from the
process of constructing this product?

21. What have you learnt about technologies
from the process of constructing this
product?

22. What have you learnt about technologies from
the process of constructing this product?
InDesign
Front Cover
Double Page Spread
Contents Page

23. Looking back at your preliminary task, what do you
feel you have learnt in the progression from it to the
full product?

24. Looking back at your preliminary task, what do you
feel you have learnt in the progression from it to the
full product?

25. THE FINAL DESIGN